Reflections on 2018 and A FREE Gift for You
I can’t believe 2018 is almost over. I don’t know about you, but I have been doing a lot of reflecting the past few days. After the Christmas rush, before the New Year, I always take some time to look at my business. Yes, I measure metrics but I also tap into how I feel. Curious about the exact questions I sit with? Here you go: After sitting with these questions, I was inspired to create a wallpaper for my phone. Here’s what it looks like: Want a copy? Grab yours here: Just open the photo and save it!
5 Things You Can Do To Improve Your SEO Today
SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…
How to Stop Over-Complicating and Over-Thinking Every Decision
I’ve noticed a trend with my clients (and ummm, in myself!) when it comes to making an important decision for our businesses. We can tend to overcomplicate and/or overthink it. There are times when it’s more prevalent than others but often it comes up during one of these situations: when it’s time for a change when you need to make a decision when you want to launch a new service or product when you want to create a passive income opportunity when it’s time to examine your business model when it’s time to scale when it’s time to actually create…
How to Write An About Page for My Website
I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…
An Insiders Look At The Top 10 Tools I Use to Run My Business
I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…
How To Get Over Your Fear of Doing Video
Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…
How to Get Facebook To Show the Image I Want When I Share My Website
It’s so frustrating when Facebook does not pull the image you want to show up alongside your blog post. I get it. I’ve been in exactly that situation many times. What’s usually happened is that I’ve added a featured image but then changed my mind and changed the photo out. SOMEHOW, Facebook found that original photo and it might seem like they’ll never forget about it! What really happens is that Facebook serves cached versions of our posts. What I mean is that they take a snapshot of the page (or post) and the images linked to it and they…
How To Set Up Registration On Your Website and Accept Payments
I have SO many clients who offer workshops, retreats, or online experiences that want to easily accept registration, get payment, and send an automated welcome email that I thought it was time I showed you exactly how easy this can be. In today’s tutorial, I’m showing you how I use Gravity Forms, Paypal, and Mailchimp to create a registration form + accept payment on your Wordpress website.
What You Should Really Know About Adding Prices to Your Website
It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…
Where do I start when developing a logo for my new business?
This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days, the big brands rarely do). Here’s the bottom line: a logo is a tool to help communicate and represent the brand behind it. When you’re…
When & Why Do I need Branded Visuals to Accompany my Blog Posts?
I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to…
My Lady Love Summer Setlist Guaranteed to Take You Back
Summer’s unofficially here and I’m loving the sunshine. Birds chirping, beach walks, sunsets, and campfires. My husband gave me a really cool speaker for my shower yesterday and as I was browsing my playlists, I realized it’s been a while since I last created a fun playlist. It occurred to me that you might also like to get into the fun so today I’m sharing my Lady Love Summer Setlist. GRAB IT ON ITUNES HERE. I hope it inspires you + takes you back to some fun memories. xo, K
A Candid Look at Privacy from Krista Smith
Can you feel the energy shifting online? It’s significant and deep. And it’s an opportunity. We need to ensure privacy for small businesses is addressed. Something is happening, and I’ve felt it for a while. I’m sure you have too. In this world of Google, Facebook, and privacy concerns, the European Union (EU) has taken a big step to protect personal data. You’ve likely noticed your inbox filling up with privacy policy updates. This is a good thing. What’s All the Hullabaloo? The EU passed a law that took effect on May 25. It’s called GDPR (General Data Protection Regulation).…
How to Decide What to Include in Your Newsletters
You’ve committed to building a business online. A big part of that strategy involves marketing your products and services to your ideal audience. In my last post, I talked about the reasons why you need to have a newsletter for your business. Today I’d like to cover five different strategies you could employ as you commit to communicating with your dreamiest clients. Before we dive into the strategic part of delivering content, I’d like you to pause for a moment and hop over to your own inbox. I know you’ve given your email to a number of businesses. It’s important…
Do I Really Need a Newsletter on My Website?
I’m not going to hold back here. Yes. You definitely need a newsletter for your business. You need an opt-in area on your website so that you nurture leads. Here’s a statistic for you: only 5-20% of new visitors are ready to buy from you. BUT…that increases to 60-70% for returning visitors. (*source) There is a reason a new visitor has chosen to visit your website. There is something that you have to offer that is intriguing to your audience. AND it’s okay that they’re not ready the first time they visit. This is an opportunity. You get to build…
What I learned on a Weekend Away Unplugged from the World
I’m just back from a heavenly long weekend in Florida with my daughter. Beach, sun, sand, and reading (fiction: Circe by Madeline Miller and non-fiction: Building a StoryBrand by Donald Miller). I can tell you that I spent about six hours staring at the ocean in total. Yes, it was heavenly. I listened to her pounding surf. I breathed in her salty air. I pondered. I imagined. I dreamed. When was the last time you gave yourself permission to think? To stare into space and just let your mind wander? It’s likely not a surprise to you that my mind…
Are You Stuck in Compare and Despair on Instagram too?
I wanted to share with you what I’ve been feeling in my own heart. It’s something that I’ve witnessed my own clients and mastermind sisters struggle with too. And I want to acknowledge that I’m feeling vulnerable. I’m feeling this way because I’m speaking my truth. And I can sense my judge-y inner critic sitting up tall and taking notice. So, I’ll do what I always do when I sense her presence, I’ll let her know I’ve got this and that I’m safe. I’ll let her know that even though this may feel scary, it’s the right thing to do.…
How to Deal with Website Envy (the struggle is real)
We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous. You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website. You start to see all the areas where you’re falling short in serving your own audience. the images you used don’t reflect your vibe anymore you have evolved and what was once…
How I use a Quiz to create a Passive Income Stream
A few weeks ago I was introduced to a quiz platform that has wow’d me from the get-go. Interact is an online software tool that helps you generate leads and drive sales using quizzes. I’ve been pondering what it would be like to use a quiz to bring more of my just right clients into my world, grow my reach, and create some passive income. Since I’ve done it, I want to give you the inside scoop. I’m always hesitant to use a platform for the first time. And it’s important that I constantly try new tools so I can…
How to Create Your Own Brand Aesthetic using Pinterest
If you’ve downloaded my latest free offer, you know that creating a brand personality statement is a crucial part of breathing life into your online brand. This might include a website re-design as well as collateral elements for featured images on your blog, your Instagram aesthetic, and even the words you choose to use on your website. (Don’t have my guide to developing your brand personality, yet? Get it HERE.) In this post, I’m going to take you step-by-step through my personal process of helping clients curate your own mood board using Pinterest so you can be ready for a…
3 Things Everyone Should Know About Saving Facebook Posts
How many times have you landed on Facebook only to see a video or link that you really want to watch or read but you don’t have the luxury of time, in that moment, to do it justice? What about when you see a post in a Facebook group that asks a question you’re really interested in? What’s the best way to follow that conversation without adding the word “following” so that you get notified once it’s answered? In today’s post, I’m sharing the three things everyone should know about saving and accessing Facebook posts. What can you do? You…
Introducing the Ultimate Guide to Developing Your Brand Personality
It’s been a while and I’m not sure if you’ve noticed but I’ve taken a break from writing content for you. All that is changing today. I’ve spent a lot of the last eight months deep in transformation, figuring out how I most want to serve the incredible women I work with. If you’re anything like me, you’d really like to know how I did that. If you want to know my own secret, it was time, patience, exploration, creation, purging, building a new house, taking my business to my mastermind and upping my game, re-focussing my website to be…
How to Create an Autoresponder for Your Facebook Business Page
One of my mastermind sisters expressed her frustration at a recent session that she has potential clients and customers try to communicate with her via her Facebook business page. The thing is, she does not want her Messenger App either for her profile or her business page to be used for client communication. In talking to her and the other women in my group, I mentioned how easy it is to set up an message to automatically be sent upon receiving a message. In that message you can set up expectations on how best to reach you. For example, if…
How to Create a Facebook Cover Photo that Isn’t Fuzzy
I’ve watched SO many clients and colleagues struggle to get a crisp and clean image for the cover of the Facebook Groups or Business Pages. I did the research and the testing for you. In today’s post, I’m sharing what I discovered from testing many different sizes. I went directly to Facebook to get the suggested size they recommend. Because we can only upload one image, we need to also make sure that any text we have on our images responds to what shows up on different screen sizes. In my research for finding the answer to this question, I…
Are you making these three mistakes in using fonts on your graphics?
I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…
A candid look behind the scenes of my business, just for you!
I wanted to show up today with a personal and heartfelt explanation of what’s been happening since I last posted on my blog. I’ve kinda been MIA. My family grew by one in the late fall of last year. We now have a second fun-loving fur baby named Riley who’s taken up WAY more time than I anticipated! He and the cat, Alice, still don’t get along though I wish she’d just take a big ole swat at him and it’d be over! I’ve been spending a lot of time over at Web Designer Beauty School where I teach web design…
Three Things You Can Do Today To Improve Your Website
In the rapidly changing world of online business, your website is likely your #1 central hub for all your marketing efforts. You’re clients and customers are finding you at your online home and when that online home doesn’t feel quite like the home you want it to and you don’t have the funds for a complete re-design it’s easy to want to hide your head in the sand and pretend that you haven’t noticed it is in need of some TLC. In today’s post, I’m sharing 3 simple things you can do (totally on your own) to improve your website today.…
One of the Secrets to Building a Successful Online Business
I am so damn excited to share something with you that I’ve been working on for the last few weeks. Over the past year I’ve personally led two in-person retreats and co-led two others. I’ve watched what happens when women gather, dive deep into their businesses, reconnect with their vision, and build an intentional strategy for their business growth. I LOVE the energy at the retreats I’ve been a part of. It’s nourishing, reflective, and necessary. Other than January, how often do you honestly dedicate time to work ON your business and not in it? Today I’m sharing with you one…
How Crystals Work and Which 5 Every Boss Needs to Keep Close By
Minerals, gems, and crystals have been used as tools for manifesting and healing for hundreds of years. They can help physical and emotional blockages. Personally, I like to utilize the benefits of healing gemstones and crystals to promote my own free flowing + positive energy. I believe the natural energy and metaphysical properties of the healing stones are working all the time to balance my mind, body and soul. The crystals not only hold my intentions but actually help manifest them faster. Think about it. Think about how grounded you feel after you take a walk in nature. When you feel the…
