I have at least one call every single week with my community. It’s a general Q&A, come as you are, ask-me-anything -live kind of call. Right now there are about a hundred women who have access to that room, and if you’ve never run something like this, I don’t know how to explain what it does to you to watch the same faces show up week after week. You go from a hundred strangers scattered across the planet to a hundred women who know each other’s businesses, each other’s families, and even each other’s moods! I’ve known this community was…

If you’re using Substack to grow an email list, asking people to “subscribe” may not always be enough. People are far more likely to hand over their email address when they understand what they’ll get in return. That’s where a lead magnet can help. A lead magnet is a useful free resource you give someone in exchange for subscribing. It could be a PDF, guide, checklist, quiz, or another resource your ideal reader actually wants. But if you’re wondering how to add a lead magnet to Substack, there’s a clever way to set it up directly inside your posts so…

Most of the people who land on one of your SubStack articles might not be subscribed yet. They may have found your publication or article after googling, asking AI, or a friend recommended you check something out. If you don’t give them something to do in that moment to encourage them to become a subscriber, they may very likely read it, nod along, then probably close the tab and you might never see them again! How sad is that? You had their attention for three whole minutes and got nothing out of it. A lead magnet inside your post catches…

I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and a Trip to Kmart Imagine it’s October, 1987. That also happened to be the fall before I left for teacher’s college and needed a typewriter…

If I were starting from scratch in the online space in 2026, knowing everything I know now, there are five things I would do completely differently. Let me be clear: I don’t think what I did before was wrong, but I wasted a lot of time on things that felt productive and they really were not and I see women doing the same things every single day. Let’s dive in. Here’s my honest list. I’d develop one core message and I’d repeat it constantly. I wouldn’t spend time developing content pillars or try to find a new angle every week.…

ran my first retreat in 2015 with someone else. We were lucky to get 9 women between the two of us. Last year, nine women packed their suitcases, kissed their families goodbye at the airport, and got on planes. I’m sure most of them felt like they might not even belong in the room. They got on the plane anyway. They flew in from Australia, the UK, the Yukon, and various parts of the US. They flew to Halifax in Atlantic Canada to retreat with me. ME. A former teacher turned coach/digital marketer who grew up in small town Nova…

If you’re tired of putting time into social media without knowing whether the people seeing your posts are actually interested in your business, Substack may be worth a closer look. The big question isn’t whether Substack can get you more views. It’s whether the people who find you there are more likely to read your ideas, spend time with your content, and eventually want to work with you. So, is Substack better than social media for your business? In this video, I look at my own website traffic to see what happened when people arrived from Substack compared with sources…

You’re posting. You’re making Reels, carousels and videos. You’re trying to use the right keywords, be relatable and build trust. Yet somehow, all that effort still isn’t turning into paying clients. So naturally, you start wondering what you’re doing wrong. Do you need to post more? Is your content not good enough? Should you change your branding? Have you misunderstood the Instagram algorithm? If you keep asking why am I not getting clients from social media, the problem may not be your content at all. Your posts can only work with what’s underneath them. If your offer is hard to…

Have you seen Instagram carousels where a photo, graphic, or piece of text seems to continue from one slide into the next? Instead of each slide looking like a separate graphic, the whole carousel feels like one long design that you swipe through. If you’re wondering how to make an infinite scroll carousel in Canva, the trick is creating the design as one large image first. Then you split that design into individual slides that Instagram can recognize as a carousel. That sounds more complicated than it actually is. The part that tends to trip people up is knowing what…

I’ve been helping women build online businesses for 16 years. Specifically women over 40 who came to this later in life and are trying to figure it out without a playbook that was written for them. In those 16 years, I’ve watched the same things trip women up, over and over again. These are smart, hardworking women who are doing everything they’re supposed to be doing. The problem is that nobody told them how this actually works. I didn’t have anyone tell me either. I figured it out the expensive way. Years of doing the wrong things in the wrong…

Have you ever bought an online course or joined a membership because it sounded like exactly what you needed, only to stop using it a few weeks later? The information may have been good. The problem may have been that once you had a question, got confused, or couldn’t figure out how the advice applied to your business, you were on your own. A library full of videos isn’t always enough. If you’re trying to figure out how to know if an online program is worth the money, there’s more to consider than the course outline, bonuses, and testimonials. You…

If you’re posting regularly, tweaking your bio, creating Reels, and trying to stay consistent but still wondering why you’re not getting clients from social media, the problem may not be your content. It may be that you’re expecting social media to do a job it was never meant to do. For many women building an online business, social media becomes the centre of everything. You spend hours creating posts, watching the algorithm, checking views, and trying to grow your audience because it feels like more visibility should eventually lead to more sales. But being seen and getting hired are not…

If you’ve ever wondered, “Do I need to post every day on Instagram?”, you’re probably also wondering how anyone has time to actually run a business while doing it. There’s always another piece of advice telling you to post more, try a new format, use trending audio, improve your captions, study the algorithm, or jump on whatever strategy is working this week. Before long, you can spend hours working on Instagram without actually publishing much of anything. That’s exactly the kind of overwhelm this video addresses. It’s for women who are willing to do the work, but are tired of…

If you use ChatGPT to help write emails, captions, or other marketing content, you may have noticed something annoying: after a while, everything starts to sound a little too much like ChatGPT. The words might be fine. The message might even be accurate. But certain sentence patterns, repeated phrases, and predictable structures can make your content sound like it came straight from AI instead of from you. One example I see often is that familiar string of short phrases: “No this. No that. Just this.” Once you notice it, you start seeing it everywhere. So, how do you make ChatGPT…

If you use ChatGPT to help write emails, social media posts, website copy, or marketing content, you may have noticed a frustrating problem: the words are technically fine, but they don’t sound like you. Maybe ChatGPT uses phrases you would never say. Maybe the writing feels too formal, too polished, or just a little too “AI.” And having to type “make this sound more like me” every single time gets old fast. If you’ve been wondering, “How do I make ChatGPT sound like me?”, one of the easiest places to start is by giving ChatGPT clear instructions about your voice…

In the rapidly changing world of online business, your website is likely your #1 central hub for all your marketing efforts. You’re clients and customers are finding you at your online home and when that online home doesn’t feel quite like the home you want it to and you don’t have the funds for a complete re-design it’s easy to want to hide your head in the sand and pretend that you haven’t noticed it is in need of some TLC. In today’s post, I’m sharing 3 simple things you can do (totally on your own) to improve your website today.…

I am so damn excited to share something with you that I’ve been working on for the last few weeks. Over the past year I’ve personally led two in-person retreats and co-led two others. I’ve watched what happens when women gather, dive deep into their businesses, reconnect with their vision, and build an intentional strategy for their business growth. I LOVE the energy at the retreats I’ve been a part of. It’s nourishing, reflective, and necessary. Other than January, how often do you honestly dedicate time to work ON your business and not in it? Today I’m sharing with you one…

I get it. You’re nice. If you’re anything like the women I work with, you likely have an overwhelming desire to deliver an amazing customer service experience so that your clients will recommend you to all their friends. At first it often may even feel like the answer to the hustle you’re growing tired of to find that next elusive damn ideal client everyone is going on about. Then it hits. The wall of “OMG what did I create?”. You’ve got clients emailing you with obscure and way out of scope questions and demands. Your reaction is likely to either…

When was the last time you really sat down with your business and gave it the love it deserves? We get so caught up in serving clients & customers, engaging on social media, and, I don’t know, the hustle that sometimes we forget to work ON our businesses instead of working in it. Today I’m sharing the 10 things that I do monthly in my business to make sure it’s flourishing. Past Client Check-in I like to take some time and check in with my recently completed clients to see how they’re making out. I’ll touch base via email (or…

In the past few weeks I’ve heard from different bosses that their lists aren’t growing. No new subscribers means your audience isn’t engaged with your message and it could even mean clients and customers won’t be able to find you. It seems like this is a common pain point with many coaches and creative entrepreneurs these days. The first thing I want you to know is that you are not alone. It’s true. (I know, right? Thank goodness!) Finding a way to connect with your audience is all about experimentation and research. You may even have been consistently blogging for quite…

I have a hunch you’ve been hearing the phrase mastermind a lot lately. The word and its essence sounds really intriguing and you might be curious how you can get involved AND how they can help. Half of the ladies I work with don’t know what they can actually do for you and some even feel too silly to ask what they’re all about. In today’s post, I’m sharing my own personal process on how you can start your own mastermind so that you can up level your business. I want to talk about where the power is at in…

You’ve JUST launched your website? Congratulations. It’s a huge accomplishment to get your brand out into the world. One of my greatest privileges is to watch my client come alive as she shows off her new online home to the world. Recently I’ve noticed is a kind of vulnerability hangover once these beautiful new websites are launched. Yes, it’s a tremendous amount of work on your part to get it out there. I understand how personal it is to share who you are and what you do. The thing is, once you’ve got a beautiful new online home, it’s just…

I don’t know about you, but I adore being generous. I’ve been thinking about how I can make your life a little easier as you navigate your client work. This got me to thinking about how I’m just finishing up the beta round of my own business building group course so I had tons of possible topics! I ran the beta program specifically for web designers this time. I’m thrilled with the feedback and can’t wait to offer it for other creative entrepreneurs later this year. One of the last modules in my course dives deep into client systems and…

Imagine this: You have just finished your first consult with a potential new client. And it felt good. You consciously decide to move this potential client solidly into the “she would be great fit” column. Instead of getting to work on her proposal and sending it her as promised, you’ve got a golden opportunity to wow your client right now {as soon as you finish your consult} to make an even better first impression. We all know that proposals take time. The amount of research and effort that goes into creating a sound proposal can’t be rushed. Sometimes it can…

If you been in business long enough, you’ve likely had at least one sticky situation arise with a client. You may have avoided even addressing the issue in hopes that things didn’t get awkward. Or you may have agreed to do what’s necessary to keep everyone happy because it’s easier to give in then take a stand and risk offending someone. Regardless of how you handled the situation, you know FOR SURE it’s not something you ever want to repeat. In today’s blog post I’m walking you through the exact questions I use when reflecting on my own sticky situations…