What You Really Need to Know About Launching a Website
I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they…
Read More
How to Find Dream Clients on Social Media
This is a questions I see time and time again. Creating your social media profiles was probably pretty easy. And by now, you’re ready (and dare I say eager) to attract all kinds of dreamy clients your way. But…you hit a roadblock. You don’t actually know how to go about finding the kinds of clients you want to work with. You sit and stare at your feed WILLING a random person to ask you for…
Read More
Ten Mistakes You Don’t Want to Make on Your Website
I’ve been helping women for over ten years build a website for their business that attracts AND converts. I’ve watched countless others make costly mistakes. Your website needs to be appealing to your audience, be a genuine reflection of you, AND help you generate revenue. If your website is not making you money, it might be time to have a look at why that is. Today, I’m sharing ten of the top mistakes I see…
Read More
How To Use Google Analytics to Improve Your Website Traffic
Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas…
Read More
3 Hacks To Get More Traffic On Your Website From Just One Post
A couple of weeks ago over on Instagram I asked my audience what kinds of tutorials they wanted from me. I wanted to know what I teach you in order to make your life easier. My good friend Corinne asked this: Do you have any tech shortcuts for repurposing content and easily switching up graphics and text so it looks fresh and different upon multiple shares? Yes, Corinne. I absolutely do. So I love this…
Read More
How to Get Notified When Someone Joins Your Newsletter
In this tech tutorial, I’m showing you how to enable the notifications in your Mailchimp account to ensure that you’re notified every time someone joins your newsletter. If you’re a new to the email marketing game, this may be a benefit to you because it opens the door for you to reach out personally and welcome your new subscriber. Let me be clear: not all businesses would want this notification turned on. If you were…
Read More
How to Make Text Pop On Your Social Media Graphics
I’ve had this question so many times that I thought it was about time I showed you a couple of insider tricks that you can use to make your social media graphics POP. Many times I’ve had clients use an amazing photo and want to add text over it but the text is almost unreadable. This particular tutorial came from one of the students inside of my Website in a Weekend DIY Course. Monica wanted…
Read More
How to Make Sure Your Mailchimp Images are Never Blurry
In today’s video tutorial, I’m tackling the issue of how to ensure the Images you add to Mailchimp never come through as blurry. In today’s world with the high resolution screens we have, it’s important to use retina rules where we can so our images come through crystal clear. In order to do that, we need to bring images in at 1200 px wide (by whataver height) and then go into the settings and constrain…
Read More
How to Update Your WordPress Website
I can’t tell you how many times I’ve had clients and students reach out and tell me how fearful they are to perform updates on their websites. The biggest reason it’s important to stay on top of your WordPress updates is security. Hundreds of websites are hacked every single day. The #1 way in which hackers are able to accomplish this is from outdated plugins + themes. They find a vulnerability (think secret back door)…
Read More