How to Handle a New Lead Who Thinks You’re Too Expensive
One of the biggest questions I’ve been getting lately has been about pricing. If you’re a service provider, I’m betting that at some point you’ve either received an email after you sent a proposal or had someone tell you flatly and outright that you might be out to lunch with your pricing. It’s possible you’ve even had people go radio silent and ghost you once you explain your rates. If that’s you, congratulations! It means…
How do you get text from a book straight into your phone without typing it out?
If you want to create Instagram Reels but feel like your ideas, saved posts, videos, and inspiration are scattered everywhere, Instagram’s Edits app can help bring more of that process into one place. But when you first open the app, there are quite a few buttons and sections to figure out. If you’re wondering how to use the Edits app and what all those different tabs actually do, this beginner-friendly video will give you a…
How to Add Instagram to Google Search Console: Beginner-Friendly Tutorial
Want to know if your Instagram, TikTok, or YouTube content is showing up in Google Search? Google Search Console now lets you add your social media profiles as platform properties so you can see how your content is performing in Google Search. In this tutorial, I’ll show you how to connect your Instagram, TikTok, and YouTube accounts to Google Search Console and where to find the data once they’re connected. You’ll learn how to see:…
What Exactly is AEO (Answer Engine Optimization) and What Do I Need to Know About It?
In the past two weeks I’ve had no fewer than three women send me DM’s and asking me what magic I’m doing behind the scenes because they put a question into AI (Chat GPT and Claude, but the same is true for Gemini, Perplexity and other AI models), and somehow my Instagram reels showed up to answer their question. Clicking on the video linked in the answer led them to check out the video in…
What It Looks Like When a Business Community Shows Up for One of Its Own
I have at least one call every single week with my community. It’s a general Q&A, come as you are, ask-me-anything -live kind of call. Right now there are about a hundred women who have access to that room, and if you’ve never run something like this, I don’t know how to explain what it does to you to watch the same faces show up week after week. You go from a hundred strangers scattered…
How to Add Links and Share Stories or Add Context
You sit down to write. You know what you want to work on. And then suddenly you’re checking your phone, making tea, rereading the same paragraph, or wondering why writing feels so much harder than it did yesterday. If you’ve ever wondered how to get into a flow state when writing, it helps to understand that flow isn’t something you can force. It’s part of a cycle, and what happens before and after a focused…
Pity Party vs. Pity City: What Grief Taught Me About Getting Unstuck in Business
Last Tuesday night I was just watching some random fluff movie on Netflix. It was the story of some hometown hero who went off and became a bigwig and then came back to his hometown and found his old girlfriend and fell back in love. I picked it because it was simple and light and that’s kind of what I was feeling like I needed. What I didn’t comprehend was that at some point in…
How to Add a Lead Magnet to a Substack Post Step by Step
If you’re using Substack to grow an email list, asking people to “subscribe” may not always be enough. People are far more likely to hand over their email address when they understand what they’ll get in return. That’s where a lead magnet can help. A lead magnet is a useful free resource you give someone in exchange for subscribing. It could be a PDF, guide, checklist, quiz, or another resource your ideal reader actually wants.…
How to Add a Lead Magnet to SubStack
Most of the people who land on one of your SubStack articles might not be subscribed yet. They may have found your publication or article after googling, asking AI, or a friend recommended you check something out. If you don’t give them something to do in that moment to encourage them to become a subscriber, they may very likely read it, nod along, then probably close the tab and you might never see them again!…
