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How to Decide What to Include in Your Newsletters

By Krista Smith / May 11, 2018

You’ve committed to building a business online. A big part of that strategy involves marketing your products and services to your ideal audience. In my last post, I talked about the reasons why you need to have a newsletter for your business. Today I’d like to cover five different strategies you could employ as you commit to communicating with your dreamiest clients. Before we dive into the strategic part of delivering content, I’d like you to pause for a moment and hop over to your own inbox. I know you’ve given your email to a number of businesses. It’s important…

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Do I Really Need a Newsletter on My Website?

By Krista Smith / May 9, 2018

I’m not going to hold back here. Yes. You definitely need a newsletter for your business. You need an opt-in area on your website so that you nurture leads. Here’s a statistic for you: only 5-20% of new visitors are ready to buy from you. BUT…that increases to 60-70% for returning visitors. (*source) There is a reason a new visitor has chosen to visit your website. There is something that you have to offer that is intriguing to your audience. AND it’s okay that they’re not ready the first time they visit. This is an opportunity. You get to build…

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How to Build Boundaries and Create Processes that Support your Client Based Business via Krista Smith at

How to Build Boundaries & Processes that Support your Business

By Krista Smith / September 27, 2016

I get it. You’re nice. If you’re anything like the women I work with, you likely have an overwhelming desire to deliver an amazing customer service experience so that your clients will recommend you to all their friends. At first it often may even feel like the answer to the hustle you’re growing tired of to find that next elusive damn ideal client everyone is going on about. Then it hits. The wall of “OMG what did I create?”. You’ve got clients emailing you with obscure and way out of scope questions and demands. Your reaction is likely to either…

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How to Finally Get Over the Fear of Blogging and Connect With More Dream Clients

By Krista Smith / July 26, 2016

I can’t tell you how many of the women I work with say to me that they know they need to start using their blog but they start thinking about it and they break out in a sweat. I know what it’s like to build a business and not know where to even start with writing content. New things are scary. Engaging and building an audience on your blog can take you right to the edge of chuck it #%ck it. When I was first building my own web design and coaching business I had no one in my life…

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How to ask for (and receive!) the kind of feedback you need via Krista Smith at

How to ask for (and receive!) the kind of feedback you need to move forward

By Krista Smith / July 19, 2016

Once in a while, we all need a little help and asking for the right kind of feedback is one of those things. What I often see clients and colleague get tripped up on is how to ask for what we need in a way that feels respectful, appreciative and clear. How many times have you asked your client for feedback on your work or ideas and either heard nothing or you receive detailed and copious notes on every single letter on a page? The problem may not be with your client. The problem could be with you because you’ve…

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The Top 5 Books I Recommend you Read if You Want to Activate your Own Awesome

By Krista Smith / May 27, 2016

Summer is inching towards us in Canada and since my retreat last week I’ve been inspired to step up my own game and connect more to my own word of the year (R I S E). I’ve been spending time re-reading the books and passages from books that have helped me in activating my own awesome this past year. It occurred to me that because I love discovering what other people are reading, you just might be interested in what is on my own bookshelf too.   Today I’m sharing the top 5 books I recommend to my own clients (and business…

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Blueprint for Client Success by Krista Smith of

Introducing The Blueprint for Client Success: How to Get Off To a Spectacular Start

By Krista Smith / April 20, 2016

I don’t know about you, but I adore being generous. I’ve been thinking about how I can make your life a little easier as you navigate your client work. This got me to thinking about how I’m just finishing up the beta round of my own business building group course so I had tons of possible topics! I ran the beta program specifically for web designers this time. I’m thrilled with the feedback and can’t wait to offer it for other creative entrepreneurs later this year. One of the last modules in my course dives deep into client systems and…

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How to say no to the people in your life who want your time for free via Krista Smith on

How to say no to the people in your life who want your time for free

By Krista Smith / March 28, 2016

We’ve all been in the difficult position of giving our time and expertise away for free. If you’re at the early phase of building your business, it’s likely you’re even enjoying the fact that friends, colleagues, and professional acquaintances are seeking you out for your expertise. There comes a a time in every creative entrepreneur’s life where you find yourself wondering where the line is between casual advice and crossing over into your own services. I show up all the time in online communities and give my time away for free by answering questions, providing support, and championing those who…

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How you can wow your clients after your first consult (including a script!) via Krista Smith |

How to wow your potential clients after your first consult (script included!)

By Krista Smith / March 13, 2016

Imagine this: You have just finished your first consult with a potential new client. And it felt good. You consciously decide to move this potential client solidly into the “she would be great fit” column. Instead of getting to work on her proposal and sending it her as promised, you’ve got a golden opportunity to wow your client right now {as soon as you finish your consult} to make an even better first impression. We all know that proposals take time. The amount of research and effort that goes into creating a sound proposal can’t be rushed. Sometimes it can…

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How you can use a bad client experience to grow your business by Krista Smith at

How You Can Use a Bad Client Experience to Grow Your Business

By Krista Smith / February 16, 2016

If you been in business long enough, you’ve likely had at least one sticky situation arise with a client. You may have avoided even addressing the issue in hopes that things didn’t get awkward. Or you may have agreed to do what’s necessary to keep everyone happy because it’s easier to give in then take a stand and risk offending someone. Regardless of how you handled the situation, you know FOR SURE it’s not something you ever want to repeat. In today’s blog post I’m walking you through the exact questions I use when reflecting on my own sticky situations…

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