If you’re using Substack to grow an email list, asking people to “subscribe” may not always be enough. People are far more likely to hand over their email address when they understand what they’ll get in return.
That’s where a lead magnet can help.
A lead magnet is a useful free resource you give someone in exchange for subscribing. It could be a PDF, guide, checklist, quiz, or another resource your ideal reader actually wants.
But if you’re wondering how to add a lead magnet to Substack, there’s a clever way to set it up directly inside your posts so current subscribers can access the resource while non-subscribers are prompted to join first.
How to Add a Lead Magnet to Substack Posts
In this video, I’ll show you exactly how I set this up inside a Substack post using its audience-specific content feature.
You’ll see how to create one section for people who already subscribe and a different version for people who haven’t subscribed yet. I’ll also show you how to deliver your lead magnet whether it’s a downloadable PDF or something that lives elsewhere, like a quiz or online resource.
Before you start, you’ll also need to think about the wording around your freebie. Simply dropping a link into a post doesn’t give someone much reason to care. Your reader needs to understand what the resource will help them with and why it’s worth subscribing to get it.
Watch the video below and you’ll see the whole setup inside Substack, including what the finished post looks like for both subscribers and non-subscribers.
