What You Really Need to Know About Launching a Website

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I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they see the words live, they overthink them again. They ask for changes. Because it’s still not quite “it”. Then they re-read and overthink it even…

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How to Find Dreamy Clients Using Social Media via Krista Smith at ActivateHerAwesome.com

How to Find Dream Clients on Social Media

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This is a questions I see time and time again. Creating your social media profiles was probably pretty easy. And by now, you’re ready (and dare I say eager) to attract all kinds of dreamy clients your way. But…you hit a roadblock. You don’t actually know how to go about finding the kinds of clients you want to work with. You sit and stare at your feed WILLING a random person to ask you for help. Let’s face it…that’s not a winning strategy. You know you need to start somewhere but figuring it all out seems too damn hard. In…

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Ten Mistakes You Don't Want to Make on Your Website via Krista Smith @ActivateHerAwesome.com

Ten Mistakes You Don’t Want to Make on Your Website

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I’ve been helping women for over ten years build a website for their business that attracts AND converts. I’ve watched countless others make costly mistakes. Your website needs to be appealing to your audience, be a genuine reflection of you, AND help you generate revenue. If your website is not making you money, it might be time to have a look at why that is. Today, I’m sharing ten of the top mistakes I see women making on their websites. I’m even sharing the simple solutions that can help fix the issues. Here are ten things that MIGHT be costing…

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How To Use Google Analytics to Improve Your Website Traffic via Krista Smith at ActivateHerAwesome.com

How To Use Google Analytics to Improve Your Website Traffic

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Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…

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3 Pro Tips to Get More Traffic On Your Website Using Only One Blog Post via Krista Smith at ActivateHerAwesome.com

3 Hacks To Get More Traffic On Your Website From Just One Post

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A couple of weeks ago over on Instagram I asked my audience what kinds of tutorials they wanted from me. I wanted to know what I teach you in order to make your life easier. My good friend Corinne asked this: Do you have any tech shortcuts for repurposing content and easily switching up graphics and text so it looks fresh and different upon multiple shares? Yes, Corinne. I absolutely do. So I love this questions for SO many reasons. The biggest one is that many online business owners don’t understand that even though you’re only creating one piece of…

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How to make sure you get notified when someone joins your newsletter by Krista Smith at ActivateHerAwesome.com

How to Get Notified When Someone Joins Your Newsletter

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In this tech tutorial, I’m showing you how to enable the notifications in your Mailchimp account to ensure that you’re notified every time someone joins your newsletter. If you’re a new to the email marketing game, this may be a benefit to you because it opens the door for you to reach out personally and welcome your new subscriber. Let me be clear: not all businesses would want this notification turned on. If you were list building regularly, it could be uber annoying to have your inbox light up each time a new subscriber joined your community. You wouldn’t really…

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How to make the text pop on your social media graphics by Krista Smith at ActivateHerAwesome.com

How to Make Text Pop On Your Social Media Graphics

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I’ve had this question so many times that I thought it was about time I showed you a couple of insider tricks that you can use to make your social media graphics POP. Many times I’ve had clients use an amazing photo and want to add text over it but the text is almost unreadable. This particular tutorial came from one of the students inside of my Website in a Weekend DIY Course. Monica wanted to know how to create a social media cover photo that was in alignment with how her website hero images looked. In today’s tutorial, I’m…

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HOW TO MAKE SURE YOUR MAILCHIMP IMAGES ARE NEVER BLURRY via Krista Smith at ActivateHerAwesome.com

How to Make Sure Your Mailchimp Images are Never Blurry

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In today’s video tutorial, I’m tackling the issue of how to ensure the Images you add to Mailchimp never come through as blurry. In today’s world with the high resolution screens we have, it’s important to use retina rules where we can so our images come through crystal clear. In order to do that, we need to bring images in at 1200 px wide (by whataver height) and then go into the settings and constrain them, by 50% to ensure crisp photos! Sound hard? It isn’t. I promise. I’m walking you though it in this video tutorial:

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How to Update Your Wordpress Website via Krista Smith at ActivateHerAwesome.com

How to Update Your WordPress Website

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I can’t tell you how many times I’ve had clients and students reach out and tell me how fearful they are to perform updates on their websites. The biggest reason it’s important to stay on top of your WordPress updates is security. Hundreds of websites are hacked every single day. The #1 way in which hackers are able to accomplish this is from outdated plugins + themes. They find a vulnerability (think secret back door) in the code of a particular piece of software that keeps your website running and they create code to gain access to your website. I…

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Spring Wallpaper for your iPhone and Mobile Devices via Krista Smith at ActivateHerAwesome.com

Fresh, Spring Wallpapers for Your iPhone!

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Spring is finally in the air here in Nova Scotia and today I was inspired to create three new wallpapers for my iPhone. I quite honestly couldn’t decide which one I liked the most so I wanted to share all three with you. You get to decide which one you love the most! Happy Spring, friends!

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How to Write Blog Posts that inspire my audience to Hire Me via Krista Smith at ActivateHerAwesome.com

How to Write Blog Posts That Inspire My Audience To Hire Me

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One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…

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How to control your avatar when you comment online via Krista Smith at ActivateHerAwesome.com

How to control your avatar when you comment online

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In today’s video tutorial, I’m walking you through the steps on how you can create or update the avatar image that shows up next to your name whenever you post a comment online. It’s possible you have a new email address or a really old headshot or possibly have never created one! In this quick video, I’m walking you through the exact steps you can take to control which images shows up when Globally Recognized Avatars are an option. Gravatar Website: https://en.gravatar.com/  

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3 Mistakes You want to Avoid Making on Your Website via Krista Smith at ActivateHerAwesome.com

3 Mistakes You Want to Avoid Making on Your Website

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In 2019 and beyond, it’s crucial for even a new business to have a website. AND when you’re just starting out, it’s hard to invest in a full custom website + strategy. It’s even a conversation that comes up in many of my early discovery sessions with clients. Once we start talking about target audience, ICA (ideal client avatar), what your audience struggles with, what they want to learn from you, and how you’re uniquely positioned to help, it oftentimes becomes clear that instead of investing in a custom design right now, it’s more valuable for you to get something…

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HOW TO WRITE A MISSION STATEMENT FOR YOUR BUSINESS via Krista Smith at ActivateHerAwesome.com

How to Develop a Mission Statement for Your Business

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I’ve spent a lot of time over the past several weeks scouring the web for a solid resource I could send to my clients (and use myself!) that would help articulate their mission. What I learned is that I couldn’t find one resource that gave me a step-by-step, easy formula that I could begin to play with and refine for what I felt like my mission was becoming. So I returned to the teacher in me (my education degree STILL comes in handy, see Mom!) and I developed a worksheet that I used to flush our my own mission. I…

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How to Use Your 404 Page to Engage Your Audience _ via Krista Smith at ActivateHerAwesome.com

How to Use Your 404 Page to Engage Your Audience

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It happens, ladies. We redesign our websites. We direct traffic from one URL to another. Inevitably, a visitor will stumble onto a 404 error page. Now it’s not as bad as it sounds. A 404 page is a page that exists on your website to let people know the link they’ve followed is no longer there. You might access a 404 page when the web page you’re trying to get to doesn’t exist anymore. Some of the reasons it may have disappeared include: The URL (the link) or its content (such as files or images) has been deleted or moved…

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How to Create a Branded Signature for Your Email _ via Krista Smith at ActivateHerAwesome.com

How To Create A Branded Signature For Your Email

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In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

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How to Use Reviews to Engage on Instagram _ via Krista Smith at ActivateHerAwesome.com

How to Turn Your Glowing Reviews into Likes on Instagram

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I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

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How to Hide Pinterest Graphics Inside Your Blog Posts _ via Krista Smith at ActivateHerAwesome.com

How to Hide Pinterest Graphics in Your Blog Posts

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Pinterest is a visual social media tool that you can use to build a relationship with your audience when you add specific “pinnable” graphics that are hidden inside your WordPress blog posts. If you were to add them to the body of your blog post, they take up valuable real estate because they are so large and you run the risk of turning off your viewers because they have to scroll for so long before they can engage with your content again. With the release of Gutenberg for WordPress in January of 2019, there are a couple of extra steps…

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Reflecting on 2018 and a FREE Screensaver for your Phone _ via Krista Smith at ActivateHerAwesome.com

Reflections on 2018 and A FREE Gift for You

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I can’t believe 2018 is almost over. I don’t know about you, but I have been doing a lot of reflecting the past few days. After the Christmas rush, before the New Year, I always take some time to look at my business. Yes, I measure metrics but I also tap into how I feel. Curious about the exact questions I sit with? Here you go: What do I want to keep going into 2019? What am I ready to let go of? Who did I LOVE working with in 2018? Who do I want to attract in 2019? How…

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5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at ActivateHerAwesome.com

5 Things You Can Do To Improve Your SEO Today

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SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

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How to Stop Over-Complicating and Over-Thinking Every Decision _ via Krista Smith at ActivateHerAwesome.com

How to Stop Over-Complicating and Over-Thinking Every Decision

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I’ve noticed a trend with my clients (and ummm, in myself!) when it comes to making an important decision for our businesses. We can tend to overcomplicate and/or overthink it. There are times when it’s more prevalent than others but often it comes up during one of these situations: when it’s time for a change when you need to make a decision when you want to launch a new service or product when you want to create a passive income opportunity when it’s time to examine your business model when it’s time to scale when it’s time to actually create…

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HOW TO WRITE AN ABOUT PAGE FOR MY WEBSITE _ via Krista Smith at ActivateHerAwesome.com

How to Write An About Page for My Website

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I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

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An Insiders Look At The Top 10 Tools I Use to Run My Business _ via Krista Smith at ActivateHerAwesome.com

An Insiders Look At The Top 10 Tools I Use to Run My Business

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I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

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HOW TO GET OVER YOUR FEAR OF DOING VIDEO via Krista Smith at ActivateHerAwesome.com

How To Get Over Your Fear of Doing Video

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Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

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How to Get Facebook To Show the Image I Want When I Share My Website via Krista Smith at ActivateHerAwesome.com

How to Get Facebook To Show the Image I Want When I Share My Website

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It’s so frustrating when Facebook does not pull the image you want to show up alongside your blog post. I get it. I’ve been in exactly that situation many times. What’s usually happened is that I’ve added a featured image but then changed my mind and changed the photo out. SOMEHOW, Facebook found that original photo and it might seem like they’ll never forget about it! What really happens is that Facebook serves cached versions of our posts. What I mean is that they take a snapshot of the page (or post) and the images linked to it and they…

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How To Set Up Registration On Your Website and Accept Payments _ via Krista Smith at ActivateHerAwesome.com

How To Set Up Registration On Your Website and Accept Payments

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I have SO many clients who offer workshops, retreats, or online experiences that want to easily accept registration, get payment, and send an automated welcome email that I thought it was time I showed you exactly how easy this can be. In today’s tutorial, I’m showing you how I use Gravity Forms, Paypal, and Mailchimp to create a registration form + accept payment on your WordPress website.

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WHAT YOU SHOULD REALLY KNOW ABOUT ADDING PRICES TO YOUR WEBSITE_ via Krista Smith at ActivateHerAwesome.com

What You Should Really Know About Adding Prices to Your Website

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It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…

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Where do I start when developing a logo for my new business__ via Krista Smith at ActivateHerAwesome.com

Where do I start when developing a logo for my new business?

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This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days, the big brands rarely do). Here’s the bottom line: a logo is a tool to help communicate and represent the brand behind it. When you’re…

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When & Why Do I need Branded Visuals to Accompany Blog Posts_ _ via Krista Smith at ActivateHerAwesome.com

When & Why Do I need Branded Visuals to Accompany my Blog Posts?

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I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to…

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My Lady Love Summer Setlist Guaranteed to Take You Back

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Summer’s unofficially here and I’m loving the sunshine. Birds chirping, beach walks, sunsets, and campfires. My husband gave me a really cool speaker for my shower yesterday and as I was browsing my playlists, I realized it’s been a while since I last created a fun playlist. It occurred to me that you might also like to get into the fun so today I’m sharing my Lady Love Summer Setlist. GRAB IT ON ITUNES HERE. I hope it inspires you + takes you back to some fun memories. xo, K

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