44 Call to Action Words that will maximize your conversions by Krista Smith at ActivateHerAwesome.com

44 Different Ways To Say Subscribe on Your CTA

Posted in

Almost every business owner has a freebie or lead magnet that they offer to new website visitors. If you don’t, you’re missing a HUGE opportunity to nurture your leads. Most business owners don’t take the time to change the text on the call to action (CTA) from subscribe. Today I’m giving you access to my list of 44 different ways you can inspire your audience to say YES to your freebie. Get Instant AccessI’m ReadySend Me My DownloadInstantly DownloadSign Up For FreeStart ReadingGet StartedLearn MoreCome On InTry For FreeTap To ContinueYes, PleaseGO!Give it to MeBegin LearningStay InformedClaim My DownloadStart TodaySend…

Read More
How to Add a Video Into a Screen Mock Up via Krista Smith at ActivateHerAwesome.com

How to Add a Video Into a Screen Mock Up

Posted in

In today’s post, I’m showing you how to add video to a screen mock up in what appears to be a still photo.

Read More
How to remove the background of a photo without using Photoshop via Krista Smith at ActivateHerAwesome.com

How to Easily Remove the Background of a Photo

Posted in

There are many reasons why you’d want to remove the background of a photo and before this easy method existed, you needed to use a professional editing program like Photoshop to make it happen. In today’s tutorial, I’m going to show you how easy it is with only ONE click to effortlessly remove the background from any photo.

Read More
How to Easily Crop a Photo into a Circle - a video tutorial from Krista Smith ActivateHerAwesome.com

How to Easily Crop a Photo into a Circle

Posted in

In today’s tutorial, I show you how you can use my favorite design tool for non-designers, Canva.com to easily crop any photo into a circle.

Read More
You need a logo for your coaching business? Start here by Krista Smith, ActivateHerAwesome.com

We Can All Learn a Thing or Two About Brand Identity from Amy Porterfield

Posted in

Amy’s digital footprint is EVERYTHING every female led brand wants. It’s linger-worthy, clickable, and clear. Today, we go deep into Amy’s brand to examine the importance of the logo. What we discover might surprise you!

Read More
How to Prevent or Reduce Spam on my Wordpress Website via Krista Smith@ActivateHerAwesome.com

How to Prevent or Reduce Spam on my WordPress Website

Posted in

Are you experiencing an abundance of spam comments on your websites or seeing an increase in spam coming in on your contact forms? In today’s tutorial, I’m showing you how you can reduce or prevent spam on your WordPress website.

Read More
Three ways to prepare your business for a post pandemic world by Krista Smith at ActivateHerAwesome.com

3 Ways to Thrive in a Post Pandemic Economy

Posted in

Are you ready for a post COVID-19 world? There is a growing sense out there that the businesses that are going to thrive in the economy in our post pandemic world are going to be the ones who have evolved and adapted to meet their changing market’s needs. If you’re a business owner who didn’t have a significant online presence before social distancing began, I’d be willing to bet you see just how important it is now. Of course I’m talking about an effective website that gets results. I’m also talking about your social media and email marketing strategy. Here’s…

Read More
How to create a beautiful Instagram Feed by Krista Smith at ActivateHerAwesome.com

How to Create a Beautiful Instagram Feed

Posted in

This is a question I get asked A LOT. Many of the women I work with want their Instagram feeds to look beautiful and cohesive and totally on brand but they have no idea where to start. In today’s tutorial, I’m showing you just how easy it is with only a color palette, your phone and a free Canva account. Want access to The Canva Marketing Vault? Get it here.

Read More
How to Create Your Own Stickers to Use in Your Instagram Stories

How to Make Custom Stickers for Your Instagram Stories

Posted in

I’ve had SO many amazing comments on this tutorial. If you want to create your own branded stickers to use in your Instagram Stories, this tutorial is for you! All you need is your imagination and a FREE Canva.com account. Tag me over in Instagram in your stories (I’m @activateherawesome) so I can see your creativity in action. Are you ready to impress the hell out of your subscribers, students, followers, and clients with your marketing materials? You need to check out my CANVA TEMPLATE VAULT! The Canva Marketing Vault is a system of designer templates that you can use…

Read More
How to add an audio file to your Wordpress Website via Krista Smith at ActivateHerAwesome.com

How To Embed an Audio File in Your WordPress Website

Posted in

Yesterday I did my first FREE Office Hours where I invited everyone who was one of my newsletter subscribers on a 90 minute call where I answered any questions anyone had about creating a website, connecting with clients, brand strategy, marketing online and just about anything else that came up. During the first part of the call, we were talking about podcasting as a way to attract your community and use it as a platform to educate, support, and inspire. That led into a great conversation about blog posts and how they don’t have to traditional anymore. It’s no longer…

Read More

What You Really Need to Know About Launching a Website

Posted in

I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they see the words live, they overthink them again. They ask for changes. Because it’s still not quite “it”. Then they re-read and overthink it even…

Read More
How to Find Dreamy Clients Using Social Media via Krista Smith at ActivateHerAwesome.com

How to Find Dream Clients on Social Media

Posted in

This is a questions I see time and time again. Creating your social media profiles was probably pretty easy. And by now, you’re ready (and dare I say eager) to attract all kinds of dreamy clients your way. But…you hit a roadblock. You don’t actually know how to go about finding the kinds of clients you want to work with. You sit and stare at your feed WILLING a random person to ask you for help. Let’s face it…that’s not a winning strategy. You know you need to start somewhere but figuring it all out seems too damn hard. In…

Read More
Ten Mistakes You Don't Want to Make on Your Website via Krista Smith @ActivateHerAwesome.com

Ten Mistakes You Don’t Want to Make on Your Website

Posted in

I’ve been helping women for over ten years build a website for their business that attracts AND converts. I’ve watched countless others make costly mistakes. Your website needs to be appealing to your audience, be a genuine reflection of you, AND help you generate revenue. If your website is not making you money, it might be time to have a look at why that is. Today, I’m sharing ten of the top mistakes I see women making on their websites. I’m even sharing the simple solutions that can help fix the issues. Here are ten things that MIGHT be costing…

Read More
How To Use Google Analytics to Improve Your Website Traffic via Krista Smith at ActivateHerAwesome.com

How To Use Google Analytics to Improve Your Website Traffic

Posted in

Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…

Read More
3 Pro Tips to Get More Traffic On Your Website Using Only One Blog Post via Krista Smith at ActivateHerAwesome.com

3 Hacks To Get More Traffic On Your Website From Just One Post

Posted in

A couple of weeks ago over on Instagram I asked my audience what kinds of tutorials they wanted from me. I wanted to know what I teach you in order to make your life easier. My good friend Corinne asked this: Do you have any tech shortcuts for repurposing content and easily switching up graphics and text so it looks fresh and different upon multiple shares? Yes, Corinne. I absolutely do. So I love this questions for SO many reasons. The biggest one is that many online business owners don’t understand that even though you’re only creating one piece of…

Read More
How to make sure you get notified when someone joins your newsletter by Krista Smith at ActivateHerAwesome.com

How to Get Notified When Someone Joins Your Newsletter

Posted in

In this tech tutorial, I’m showing you how to enable the notifications in your Mailchimp account to ensure that you’re notified every time someone joins your newsletter. If you’re a new to the email marketing game, this may be a benefit to you because it opens the door for you to reach out personally and welcome your new subscriber. Let me be clear: not all businesses would want this notification turned on. If you were list building regularly, it could be uber annoying to have your inbox light up each time a new subscriber joined your community. You wouldn’t really…

Read More
How to make the text pop on your social media graphics by Krista Smith at ActivateHerAwesome.com

How to Make Text Pop On Your Social Media Graphics

Posted in

I’ve had this question so many times that I thought it was about time I showed you a couple of insider tricks that you can use to make your social media graphics POP. Many times I’ve had clients use an amazing photo and want to add text over it but the text is almost unreadable. This particular tutorial came from one of the students inside of my Website in a Weekend DIY Course. Monica wanted to know how to create a social media cover photo that was in alignment with how her website hero images looked. In today’s tutorial, I’m…

Read More
HOW TO MAKE SURE YOUR MAILCHIMP IMAGES ARE NEVER BLURRY via Krista Smith at ActivateHerAwesome.com

How to Make Sure Your Mailchimp Images are Never Blurry

Posted in

In today’s video tutorial, I’m tackling the issue of how to ensure the Images you add to Mailchimp never come through as blurry. In today’s world with the high resolution screens we have, it’s important to use retina rules where we can so our images come through crystal clear. In order to do that, we need to bring images in at 1200 px wide (by whataver height) and then go into the settings and constrain them, by 50% to ensure crisp photos! Sound hard? It isn’t. I promise. I’m walking you though it in this video tutorial:

Read More
How to Update Your Wordpress Website via Krista Smith at ActivateHerAwesome.com

How to Update Your WordPress Website

Posted in

I can’t tell you how many times I’ve had clients and students reach out and tell me how fearful they are to perform updates on their websites. The biggest reason it’s important to stay on top of your WordPress updates is security. Hundreds of websites are hacked every single day. The #1 way in which hackers are able to accomplish this is from outdated plugins + themes. They find a vulnerability (think secret back door) in the code of a particular piece of software that keeps your website running and they create code to gain access to your website. I…

Read More
Spring Wallpaper for your iPhone and Mobile Devices via Krista Smith at ActivateHerAwesome.com

Fresh, Spring Wallpapers for Your iPhone!

Posted in

Spring is finally in the air here in Nova Scotia and today I was inspired to create three new wallpapers for my iPhone. I quite honestly couldn’t decide which one I liked the most so I wanted to share all three with you. You get to decide which one you love the most! Happy Spring, friends!

Read More
How to Write Blog Posts that inspire my audience to Hire Me via Krista Smith at ActivateHerAwesome.com

How to Write Blog Posts That Inspire My Audience To Hire Me

Posted in

One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…

Read More
How to control your avatar when you comment online via Krista Smith at ActivateHerAwesome.com

How to control your avatar when you comment online

Posted in

In today’s video tutorial, I’m walking you through the steps on how you can create or update the avatar image that shows up next to your name whenever you post a comment online. It’s possible you have a new email address or a really old headshot or possibly have never created one! In this quick video, I’m walking you through the exact steps you can take to control which images shows up when Globally Recognized Avatars are an option. Gravatar Website: https://en.gravatar.com/  

Read More
3 Mistakes You want to Avoid Making on Your Website via Krista Smith at ActivateHerAwesome.com

3 Mistakes You Want to Avoid Making on Your Website

Posted in

In 2019 and beyond, it’s crucial for even a new business to have a website. AND when you’re just starting out, it’s hard to invest in a full custom website + strategy. It’s even a conversation that comes up in many of my early discovery sessions with clients. Once we start talking about target audience, ICA (ideal client avatar), what your audience struggles with, what they want to learn from you, and how you’re uniquely positioned to help, it oftentimes becomes clear that instead of investing in a custom design right now, it’s more valuable for you to get something…

Read More
HOW TO WRITE A MISSION STATEMENT FOR YOUR BUSINESS via Krista Smith at ActivateHerAwesome.com

How to Develop a Mission Statement for Your Business

Posted in

I’ve spent a lot of time over the past several weeks scouring the web for a solid resource I could send to my clients (and use myself!) that would help articulate their mission. What I learned is that I couldn’t find one resource that gave me a step-by-step, easy formula that I could begin to play with and refine for what I felt like my mission was becoming. So I returned to the teacher in me (my education degree STILL comes in handy, see Mom!) and I developed a worksheet that I used to flush our my own mission. I…

Read More
How to Use Your 404 Page to Engage Your Audience _ via Krista Smith at ActivateHerAwesome.com

How to Use Your 404 Page to Engage Your Audience

Posted in

It happens, ladies. We redesign our websites. We direct traffic from one URL to another. Inevitably, a visitor will stumble onto a 404 error page. Now it’s not as bad as it sounds. A 404 page is a page that exists on your website to let people know the link they’ve followed is no longer there. You might access a 404 page when the web page you’re trying to get to doesn’t exist anymore. Some of the reasons it may have disappeared include: The URL (the link) or its content (such as files or images) has been deleted or moved…

Read More
How to Create a Branded Signature for Your Email _ via Krista Smith at ActivateHerAwesome.com

How To Create A Branded Signature For Your Email

Posted in

In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

Read More
How to Use Reviews to Engage on Instagram _ via Krista Smith at ActivateHerAwesome.com

How to Turn Your Glowing Reviews into Likes on Instagram

Posted in

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

Read More
How to Hide Pinterest Graphics Inside Your Blog Posts _ via Krista Smith at ActivateHerAwesome.com

How to Hide Pinterest Graphics in Your Blog Posts

Posted in

Pinterest is a visual social media tool that you can use to build a relationship with your audience when you add specific “pinnable” graphics that are hidden inside your WordPress blog posts. If you were to add them to the body of your blog post, they take up valuable real estate because they are so large and you run the risk of turning off your viewers because they have to scroll for so long before they can engage with your content again. With the release of Gutenberg for WordPress in January of 2019, there are a couple of extra steps…

Read More
Reflecting on 2018 and a FREE Screensaver for your Phone _ via Krista Smith at ActivateHerAwesome.com

Reflections on 2018 and A FREE Gift for You

Posted in

I can’t believe 2018 is almost over. I don’t know about you, but I have been doing a lot of reflecting the past few days. After the Christmas rush, before the New Year, I always take some time to look at my business. Yes, I measure metrics but I also tap into how I feel. Curious about the exact questions I sit with? Here you go: What do I want to keep going into 2019? What am I ready to let go of? Who did I LOVE working with in 2018? Who do I want to attract in 2019? How…

Read More
5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at ActivateHerAwesome.com

5 Things You Can Do To Improve Your SEO Today

Posted in

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

Read More