Are you making these three mistakes using fonts on your images via Krista Smith @

Are you making these three mistakes in using fonts on your graphics?

By Krista Smith / May 31, 2017

I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…

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By Krista Smith / January 24, 2016

Have you every noticed that when you genuinely share a personal story that people connect to you on a deeper level? One look on social media and you’ll see it in real time. I’d be willing to bet you’ve seen it in person too. You’ve talked to someone who’s shared something so real, you’ve become engrossed in the experience if the story. Audiences crave that same connection. It’s how we build trust. When you show up for real whether it be online or in person, I’d be willing to bet you want to feel that connection too. It feels good.…

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How to create custom graphics for your blog posts

By Krista Smith / March 10, 2015

All around the interwebs lately I’ve had clients and colleagues ask me how they go about creating a custom graphic for their blog posts. Are you curious why adding an image to your blog post or on social media is a savvy online move? I’ve outlined my top five reasons here: Bigger engagement – it’s true. Your followers or users are much more inclined to engage with you when there is an image attached to your post. I’ve personally seen at least a 5x increase in engagement when I share a an image compared to sharing a text only post.…

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December Treats for You – Screen Savers for your computer and mobile devices

By Krista Smith / December 6, 2014

It’s December and for me this is a time of quiet reflection. When I pause to think about the amazing people who’ve come into my life in the past year. This year I’m grateful for the incredible women who chose me to design their online home. It’s a time of year for me to be grateful for all the goodness I’ve seen, felt, heard, and witnessed. It’s the time of year where I find myself spending extra time on Pinterest, curating inspiration for next year. In early November, I was lucky enough to reconnect with one of my best friends from…

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By Krista Smith / October 16, 2014

I want to live in a world where women entrepreneurs can communicate their needs, wants, and desires from a place of courage, truth, and integrity. Every day. Without worrying that she will hurt someone’s feelings. Without fear of disappointing someone. Without thinking about how the tone of her email might be misconstrued. Without thinking that a no might effect further referrals. Without worrying about the implications of a relationship that isn’t working for her with a client who is really well connected in her industry. I want the women entrepreneurs I know and love to stop biting the bullet and persevering anyway,…

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A Digital DNA Design for the Beautiful Monica Faux-Kota

By Krista Smith / September 23, 2014

Today I’d like to introduce you to Monica Faux-Kota. Monica is a soul-sister. She’s equal parts intuitive, compassionate, genuine, and nurturing. Her web design journey took a little longer than most of my clients. She came to me looking for a dream site for her massage therapy practice. The certifications, courses, and creds Monica has under her belt combined with her passion for supporting women on their journey makes her speciality in empowering women to be the best they can be a perfect fit for her loving personality. One of the things I’ve come to love about working with Monica is that she never stops…

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A Digital DNA Design for the Insightful Lorena Knapp

By Krista Smith / September 22, 2014

Today I’d like to introduce you to Lorena Knapp. Lorena is an Accountability Coach specializing in helping people identify their next steps and creating a plan of action to move forward. What would you be doing if you weren’t waiting for someday? An Accountability Coach (like Lorena!) will help you identify what’s holding you back and create a plan of action to help you move forward.  The thing I love about Lorena is that she walks the walk and talks the talk. She’s a dream chaser and helps her clients chase their own big dreams. Her upcoming group program, Big Life Accountability Support Team…

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Customizing and Personalizing your Opt-In Process using MailChimp

By Krista Smith / September 16, 2014

Imagine this: Melanie (who happens to be your most perfect client, though neither of you know that yet!) is clicking around online. She’s searching for just what you have to offer. She spends time with your website and gets more and more drawn in as she scans through your site. She reads your last couple of blog posts and feels an instant connection with you. She’s not quite ready to buy what you’re offering yet but she’s very interested to see how your services might be exactly what she’s been searching for. She spies your newsletter sign up, is intrigued…

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A Digital DNA Design for the brilliant Michelle MacLean

By Krista Smith / September 8, 2014

Today I’d like to introduce you to Michelle MacLean. Michelle works primarily with women who are struggling with the effects of sugar. She helps them reclaim their inner sweetness and let go of sugar for good. Her new signature service, The Sugar Shift, is an eight-week transformational program in exploring how you think and feel about your body, about food, and about sugar. By signing up to Michelle’s newsletter, you’ll receive her free primer workbook, or Module 0 of the Sugar Shift, with 4 powerful exercises to figure out if you are ready for a Sugar Shift. I adore how this site came…

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A Digital DNA Design for the Beautiful Amy Kessel

By Krista Smith / June 30, 2014

Today I have the privilege of introducing you to Amy Kessel. She works with women who are moving into a more intentional and authentic way of living and leading. By signing up to her newsletter list, you receive her complimentary Personal Power Assessment which will help you uncover where you can tap into your own personal power. Her intuitive and intellectual ability to hone in and help you negotiate your challenges will leave you craving her compassionate touch. I adore her and her work. Let’s dive in and meet her: What’s the best way to bottom line what you do? I’m a co-conspirator, an…

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