Where do I start when developing a logo for my new business__ via Krista Smith at ActivateHerAwesome.com

Where do I start when developing a logo for my new business?

By Krista Smith / June 12, 2018

This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days, the big brands rarely do). Here’s the bottom line: a logo is a tool to help communicate and represent the brand behind it. When you’re…

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When & Why Do I need Branded Visuals to Accompany Blog Posts_ _ via Krista Smith at ActivateHerAwesome.com

When & Why Do I need Branded Visuals to Accompany my Blog Posts?

By Krista Smith / June 5, 2018

I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to…

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How to Deal with Website Envy via Krista Smith at ActivateHerAwesome.com

How to Deal with Website Envy (the struggle is real)

By Krista Smith / April 16, 2018

We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous. You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website. You start to see all the areas where you’re falling short in serving your own audience. the images you used don’t reflect your vibe anymore you have evolved and what was once…

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By Krista Smith / April 7, 2018


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How to Create Your Own Brand Aesthetic using Pinterest

By Krista Smith / March 25, 2018

If you’ve downloaded my latest free offer, you know that creating a brand personality statement is a crucial part of breathing life into your online brand. This might include a website re-design as well as collateral elements for featured images on your blog, your Instagram aesthetic, and even the words you choose to use on your website. (Don’t have my guide to developing your brand personality, yet? Get it HERE.) In this post, I’m going to take you step-by-step through my personal process of helping clients curate your own mood board using Pinterest so you can be ready for a…

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Are you making these three mistakes using fonts on your images via Krista Smith @ ActivateHerAwesome.com

Are you making these three mistakes in using fonts on your graphics?

By Krista Smith / May 31, 2017

I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…

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By Krista Smith / January 24, 2016

Have you every noticed that when you genuinely share a personal story that people connect to you on a deeper level? One look on social media and you’ll see it in real time. I’d be willing to bet you’ve seen it in person too. You’ve talked to someone who’s shared something so real, you’ve become engrossed in the experience if the story. Audiences crave that same connection. It’s how we build trust. When you show up for real whether it be online or in person, I’d be willing to bet you want to feel that connection too. It feels good.…

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How to create custom graphics for your blog posts

By Krista Smith / March 10, 2015

All around the interwebs lately I’ve had clients and colleagues ask me how they go about creating a custom graphic for their blog posts. Are you curious why adding an image to your blog post or on social media is a savvy online move? I’ve outlined my top five reasons here: Bigger engagement – it’s true. Your followers or users are much more inclined to engage with you when there is an image attached to your post. I’ve personally seen at least a 5x increase in engagement when I share a an image compared to sharing a text only post.…

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December Treats for You – Screen Savers for your computer and mobile devices

By Krista Smith / December 6, 2014

It’s December and for me this is a time of quiet reflection. When I pause to think about the amazing people who’ve come into my life in the past year. This year I’m grateful for the incredible women who chose me to design their online home. It’s a time of year for me to be grateful for all the goodness I’ve seen, felt, heard, and witnessed. It’s the time of year where I find myself spending extra time on Pinterest, curating inspiration for next year. In early November, I was lucky enough to reconnect with one of my best friends from…

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By Krista Smith / October 16, 2014

I want to live in a world where women entrepreneurs can communicate their needs, wants, and desires from a place of courage, truth, and integrity. Every day. Without worrying that she will hurt someone’s feelings. Without fear of disappointing someone. Without thinking about how the tone of her email might be misconstrued. Without thinking that a no might effect further referrals. Without worrying about the implications of a relationship that isn’t working for her with a client who is really well connected in her industry. I want the women entrepreneurs I know and love to stop biting the bullet and persevering anyway,…

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