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Ten Mistakes You Don't Want to Make on Your Website via Krista Smith

Ten Mistakes You Don’t Want to Make on Your Website

By Krista Smith / December 2, 2019

I’ve been helping women for over ten years build a website for their business that attracts AND converts. I’ve watched countless others make costly mistakes. Your website needs to be appealing to your audience, be a genuine reflection of you, AND help you generate revenue. If your website is not making you money, it might be time to have a look at why that is. Today, I’m sharing ten of the top mistakes I see women making on their websites. I’m even sharing the simple solutions that can help fix the issues. Here are ten things that MIGHT be costing…

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How to Develop a Mission Statement for Your Business

By Krista Smith / February 19, 2019

I’ve spent a lot of time over the past several weeks scouring the web for a solid resource I could send to my clients (and use myself!) that would help articulate their mission. What I learned is that I couldn’t find one resource that gave me a step-by-step, easy formula that I could begin to play with and refine for what I felt like my mission was becoming. So I returned to the teacher in me (my education degree STILL comes in handy, see Mom!) and I developed a worksheet that I used to flush our my own mission. I…

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How to Use Your 404 Page to Engage Your Audience _ via Krista Smith at

How to Use Your 404 Page to Engage Your Audience

By Krista Smith / February 5, 2019

It happens, ladies. We redesign our websites. We direct traffic from one URL to another. Inevitably, a visitor will stumble onto a 404 error page. Now it’s not as bad as it sounds. A 404 page is a page that exists on your website to let people know the link they’ve followed is no longer there. You might access a 404 page when the web page you’re trying to get to doesn’t exist anymore. Some of the reasons it may have disappeared include: The URL (the link) or its content (such as files or images) has been deleted or moved…

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Where do I start when developing a logo for my new business__ via Krista Smith at

Where do I start when developing a logo for my new business?

By Krista Smith / June 12, 2018

This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days, the big brands rarely do). Here’s the bottom line: a logo is a tool to help communicate and represent the brand behind it. When you’re…

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When & Why Do I need Branded Visuals to Accompany Blog Posts_ _ via Krista Smith at

When & Why Do I need Branded Visuals to Accompany my Blog Posts?

By Krista Smith / June 5, 2018

I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to…

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How to Deal with Website Envy via Krista Smith at

How to Deal with Website Envy (the struggle is real)

By Krista Smith / April 16, 2018

We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous. You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website. You start to see all the areas where you’re falling short in serving your own audience. the images you used don’t reflect your vibe anymore you have evolved and what was once…

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Take the QUIZ - Activate Your Brand Essence

Do you want to learn how to Activate Your Brand Essence?

By Krista Smith / April 7, 2018


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How to Create Your Own Brand Aesthetic using Pinterest

By Krista Smith / March 25, 2018

If you’ve downloaded my latest free offer, you know that creating a brand personality statement is a crucial part of breathing life into your online brand. This might include a website re-design as well as collateral elements for featured images on your blog, your Instagram aesthetic, and even the words you choose to use on your website. (Don’t have my guide to developing your brand personality, yet? Get it HERE.) In this post, I’m going to take you step-by-step through my personal process of helping clients curate your own mood board using Pinterest so you can be ready for a…

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Are you making these three mistakes using fonts on your images via Krista Smith @

Are you making these three mistakes in using fonts on your graphics?

By Krista Smith / May 31, 2017

I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…

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By Krista Smith / January 24, 2016

Have you every noticed that when you genuinely share a personal story that people connect to you on a deeper level? One look on social media and you’ll see it in real time. I’d be willing to bet you’ve seen it in person too. You’ve talked to someone who’s shared something so real, you’ve become engrossed in the experience if the story. Audiences crave that same connection. It’s how we build trust. When you show up for real whether it be online or in person, I’d be willing to bet you want to feel that connection too. It feels good.…

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