I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts?
I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts.
Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to help you understand WHY you should start creating a blog post graphic as well as giving you six inspiring ideas that you could adapt for your own use.
The idea is that our content (or individual blog posts) are SO valuable, that your audience shares them with their own networks. When this happens (typically on social media), an image is “pulled” from the content on your post and submitted with the shared link.
Here lies your opportunity, ladies. By having an on-brand visual graphic that accompanies your blog post, it serves as a visual cue for those scrolling through their social media feeds. Their eyes might glaze over the words, but an image stands out. You can use this image to create brand awareness.
By using a consistent graphic that has the same brand personality as your website, you’ll extend your reach.
I recommend setting it up as a square image for all your posts — it simply looks better when shared. Start with 2000 by 2000 pixels. You want to make sure the image is crisp and clear on high resolution screens that have retina displays.
In the following video tutorial, I show you the ins and outs of blog post graphics and the exact program I use to create mine (it’s FREE!).
Don’t forget to look below the video for six different ideas you could adapt for your own use. In my next blog post, I’ll go into step by step how you can create each one using Canva.
Here are the six examples you have my full permission to use as inspiration for your own graphics:
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