SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines.
Why should you care about your images?
Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type in “activate her awesome” and check out how many of my images are at the top of the page! AND they all link to my website. Instant credibility.
Once upon a time, I had no idea about the best practices I’m going to let you in on today. I wish I had known so much sooner.
Here’s my list of 5 things you can do each time you upload an image to your website to improve your SEO.
I’ll also add a video tutorial showing you how I do each step below!
1. Resize your image to reduce the load time of your images.
If you’re using an Apple computer, you can use Preview to do this. Open the image in Preview then go to Tools >> Adjust Size. Making sure the size is in pixels and the lock symbol is clicked on, adjust your image dimensions. My personal best practice involves setting full width images to 1800 px in width and images to be used within a page or post to be 100px in width. If I’m creating a social media post, I’ll do 2500 px in width (because they compress the crap out of our beautiful images and they need to be that large to show up fully).
You can also use Canva to do this. Check out the tutorial below.
2. Before you upload any image to your website, make sure you rename it in plain language that is also descriptive.
For example. For the featured image on this post, I’ve named it “5 Things You Can Do To Improve Your SEO Today by Krista Smith at ActivateHerAwesome.com”.
3. Make sure you’re using the right file type.
Use Jpeg images as much as you can. JPEGs are much smaller in size than PNGs. If you need a transparent background, go for png. If you’re downloading from Canva, they often come in with the PNG suffix. You can use this website to make them into jpegs.
4. Optimize the file size of your images.
This is different than reducing the actual dimensions of your image. You can use https://tinyjpg.com/ or https://tinypng.com/ to easily do this to every image you’re about to upload to your website.
5. Make sure to customize the ALT tags and Description of each image.
I typically copy and paste the file name in each of these fields. I do this so that when someone shares my post or page on Pinterest in particular, the description is accurate!
Here’s an easy video showing you what I do each step of the way:
That’s it! 5 easy things you can start doing today to improve your SEO!
Not interested in doing this each time you upload an image? Reach out and inquire about working with me. I do this for my clients all the time!