Why Email Marketing is Something You Can’t Ignore by Krista Smith

Why Email Marketing is Something You Can’t Ignore

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Do you need clients or customers? If you do, then you need an email marketing provider. When I first started out in my business, I thought email marketing only for people who were selling programs for big groups or online courses. And beyond that, I thought email marketing was only for established businesses. Basically, I didn’t even give it a second thought. Now having owned and operated my brand for over ten years, I know better. Ladies, take it from me: you want to begin collecting an email list right from the get-go. The universal truth for all online businesses…

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How to Send a Meeting Invite in Your Email Marketing Provider by Krista Smith

How to Send a Meeting Invite in Your Email Marketing Provider

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Marketing for masterclasses or other events can be a challenge. My business is all about making things easy, and so for years I’ve wanted to figure out a way for my ConvertKit email list to download all the info for my next event with the click of a button. And I’ve finally figured it out! In this video, I’m showing you how you can create a button in a marketing email that sends your clients all the calendar information for your next event.

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How to Create a Form and Use It to Collect Information on my Website by Krista Smith

How to Create a Form and Use It to Collect Information on Your Website

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Being successful in your business means regularly communicating with & taking feedback from your audience. After all, they’re who you’re selling to! In this video, I’m showing you how to use Typeform to create an intuitive feedback form you can use on your website to hear from your clients.

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How to Change The Success Message Color on Your Convert Kit Confirmation by Krista Smith

How to Change The Success Message Color on Your ConvertKit Confirmation

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Getting consistent with your branding across all your platforms and business tools is the key to ensuring your business makes an impact in the online space. Having brand colours is a great way to make your business recognizable to your audience. In this video, I’m showing you how you can change the success message color on your ConvertKit conformation to your own brand colours so you can stay consistent in your email marketing.

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How to Automate a Sequence of Emails in Convert Kit by Krista Smith

How to Automate a Sequence of Emails in Convert Kit

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Email marketing is a great way to collect new leads, promote a new offer or upcoming event, or just connect with your audience regularly. And as you may know, the key to successful marketing is consistency – and a great way to ensure you’re on time with your content is by using automation tools. In this video, I’m breaking down how you can use ConvertKit to automate an email sequence so you can nail your marketing for your next offer or event.

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How to Tag Subscribers in ConvertKit by Krista Smith

How to Tag Subscribers in ConvertKit

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ConvertKit is the platform I exclusively use and recommend for email marketing. It’s incredibly intuitive, and allows for a high level of specificity in reaching within your audience. One way you can achieve this specificity is by using tags to target specific kinds of subscribers. In this video, I’m showing you how you can apply tags in your ConvertKit profile so you can get clear on the messaging in your email marketing.

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How to Use Tags to Send Secret Messages to Subscribers in Your Convert Kit Emails by Krista Smith

How to Use Tags to Send Secret Messages to Subscribers in Your ConvertKit Emails

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For a while now, I’ve exclusively used ConvertKit for all my email marketing needs. There’s a lot of reasons I’m a die-hard fan of this platform: it’s consistent, intuitive, and versatile. You can get seriously creative with how you’re connecting with your email list, such as including secret messages in your broadcasts! In this video, I’m breaking down how you can use tags in ConvertKit to send out conditional content to your email list, allowing you to fine tune how you are communicating with your audience.

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How to Add a Convert Kit Pop-up Form to Your Wordpress Website by Krista Smith

How to Add a Convert Kit Pop-up Form to Your WordPress Website

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ConvertKit is an amazing tool for any online business owner to execute successful lead magnets & sales funnels, as well as to connect regularly with your audience via email. All the tech may seem a little bit overwhelming, but trust me, it couldn’t be simpler! In this video, Im showing you how you can add a ConvertKit pop-up form to your WordPress website so you can start collecting leads from your website today.

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How to Clean Up Your Google Mail Inbox by Krista Smith

How to Clean Up Your Google Mail Inbox

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I think this is a problem we can all relate to. Signing up for promo emails from our favourite brands & businesses can really add up over time and overwhelm your inbox. It’s easy to get frustrated and want to abandon the address altogether. But you don’t have to. In this video, I’m showing you how you can organize and clean up Google Mail so you can ditch the spam and just get the emails you want in your inbox.

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How to Easily Record Your Screen and Share It With Others by Krista Smith

How to Easily Record Your Screen and Share It With Others

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Operating an online business comes with some interesting challenges. One of them is that collaborating remotely (via video call, email, or voice message) can make sharing ideas, problems and solutions tricky. Sometimes you just need to show someone what you’re talking about. In this video, I’m showing you how to easily make & share a screen recording using Loom so you can get clear in your communication.

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How to Manage Your Profile Picture or Avatar Online by Krista Smith

How to Manage Your Profile Picture or Avatar Online

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You may have noticed when that when you’re interacting in any online space, like commenting on someone’s blog post or a chat room, there’s often a profile picture beside your name. These online interactions are just like any networking opportunity: you want to show up looking professional, and ladies, the grey placeholder avatar is just not cutting it. In this video, I’m showing you how to manage your profile picture or avatar so all your online interactions can be accompanied by your most professional headshot.

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