If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is your need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the same images from the same stock photo sites and you’ll find yourself getting lost in the sea of sameness. In today’s episode, I’m breaking down exactly how…

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in this podcast episode I’m going to explain how to increase your sales. Tune in and you’ll discover: The eye patches I love: Canadian Link HereUS Link Here The questions I typically send off to my clients: What problem were you dealing with when you…

I wish I had a dollar for every time I get asked this question. So many of you struggle with understanding how to share links on Instagram. The problem arises when you try to add a link to the caption of your post and once published, you discover you can’t actually click on the link. Here’s the thing: Instagram actually doesn’t allow you to have a link in your feed posts. Why? Well first, let’s understand how Instagram makes money. Instagram makes money by serving up people ads and the longer they can keep people on the Instagram platform, the…

Today I am here with a video showing you how to add your brand colors to the captions on your Instagram stories or reels. Whenever I record video for my stories, I ALWAYS record natively right in the app. So I open up Instagram, open a new story, and press record. In this video I’ve already got one minute of video saved to my story (you can tell because there are four, 15 second clips of slides at the bottom of the screen). Make sure you watch to see just how easy it is to add your brand colors!

I’m really excited to introduce you to Trello and how I use it to increase my productivity and manage the systems and processes and workflows that I have set up for my business. Trello is a really great tool that I found about three years ago now and it really not only runs my business but also runs my life. What I love about it will remind you of Pinterest in organization. You have boards that you can add cards to, just like you’d add a pin to a Pinterest board. Here’s a video walking you through how I organize…

Do you need clients or customers? If you do, then you need an email marketing provider. When I first started out in my business, I thought email marketing only for people who were selling programs for big groups or online courses. And beyond that, I thought email marketing was only for established businesses. Basically, I didn’t even give it a second thought. Now having owned and operated my brand for over ten years, I know better. Ladies, take it from me: you want to begin collecting an email list right from the get-go. The universal truth for all online businesses…

Marketing for masterclasses or other events can be a challenge. My business is all about making things easy, and so for years I’ve wanted to figure out a way for my ConvertKit email list to download all the info for my next event with the click of a button. And I’ve finally figured it out! In this video, I’m showing you how you can create a button in a marketing email that sends your clients all the calendar information for your next event.

Being successful in your business means regularly communicating with & taking feedback from your audience. After all, they’re who you’re selling to! In this video, I’m showing you how to use Typeform to create an intuitive feedback form you can use on your website to hear from your clients.

Getting consistent with your branding across all your platforms and business tools is the key to ensuring your business makes an impact in the online space. Having brand colours is a great way to make your business recognizable to your audience. In this video, I’m showing you how you can change the success message color on your ConvertKit conformation to your own brand colours so you can stay consistent in your email marketing.

Email marketing is a great way to collect new leads, promote a new offer or upcoming event, or just connect with your audience regularly. And as you may know, the key to successful marketing is consistency – and a great way to ensure you’re on time with your content is by using automation tools. In this video, I’m breaking down how you can use ConvertKit to automate an email sequence so you can nail your marketing for your next offer or event.

ConvertKit is the platform I exclusively use and recommend for email marketing. It’s incredibly intuitive, and allows for a high level of specificity in reaching within your audience. One way you can achieve this specificity is by using tags to target specific kinds of subscribers. In this video, I’m showing you how you can apply tags in your ConvertKit profile so you can get clear on the messaging in your email marketing.

For a while now, I’ve exclusively used ConvertKit for all my email marketing needs. There’s a lot of reasons I’m a die-hard fan of this platform: it’s consistent, intuitive, and versatile. You can get seriously creative with how you’re connecting with your email list, such as including secret messages in your broadcasts! In this video, I’m breaking down how you can use tags in ConvertKit to send out conditional content to your email list, allowing you to fine tune how you are communicating with your audience.

Almost every business owner has a freebie or lead magnet that they offer to new website visitors. If you don’t, you’re missing a HUGE opportunity to nurture your leads. To see the full list click here. To see the Other, click here. Most business owners don’t take the time to change the text on the call to action (CTA) from subscribe. Today I’m giving you access to my list of 44 different ways you can inspire your audience to say YES to your freebie. Get Instant AccessI’m ReadySend Me My DownloadInstantly DownloadSign Up For FreeStart ReadingGet StartedLearn MoreCome On InTry…

ConvertKit is an amazing tool for any online business owner to execute successful lead magnets & sales funnels, as well as to connect regularly with your audience via email. All the tech may seem a little bit overwhelming, but trust me, it couldn’t be simpler! In this video, Im showing you how you can add a ConvertKit pop-up form to your Wordpress website so you can start collecting leads from your website today.

I think this is a problem we can all relate to. Signing up for promo emails from our favourite brands & businesses can really add up over time and overwhelm your inbox. It’s easy to get frustrated and want to abandon the address altogether. But you don’t have to. In this video, I’m showing you how you can organize and clean up Google Mail so you can ditch the spam and just get the emails you want in your inbox.

Operating an online business comes with some interesting challenges. One of them is that collaborating remotely (via video call, email, or voice message) can make sharing ideas, problems and solutions tricky. Sometimes you just need to show someone what you’re talking about. In this video, I’m showing you how to easily make & share a screen recording using Loom so you can get clear in your communication.

Getting your online business off the ground is an exciting time – but it can also be confusing. Do I need a website & logo to start connecting with clients or taking work? Do I need a following to ramp up my social media strategy? NO! In fact, when you’re first starting out, you should be connecting with your audience & collecting leads BEFORE you start worrying about a website, logo, or other online infrastructure. In this video, I’m showing you how you can use ConvertKit to rake in leads & collect email addresses so you can start your online…