When Do I Need a Logo or a Website for my Online Business?
Working with women for the last ten years designing businesses and coaching them in developing their websites, I’ve watched some take off and thrive and some struggle to get traction. I’m here to tell you that it’s definitely not a logo that is preventing you from working with clients. A logo or a website won’t make you legit. And it won’t bring you customers or clients. Only YOU can do that. I’ve worked with enough new coaches, designers, consultants, and creative entrepreneurs to tell you that what your business looks like today is not what it’s going to look like…
How to Purchase a Script Font and Add It to Canva
I get asked this ALL the time. “I found an amazing font that I really want to use in my brand graphics. Is there a way to get it into Canva?” The answer is YES! In this video, I’m showing you my favourite script font, how you can purchase it (or any other font you like), and how you can upload it into your Canva Pro account.
How to Create a Form and Use It to Collect Information on Your Website
Being successful in your business means regularly communicating with & taking feedback from your audience. After all, they’re who you’re selling to! In this video, I’m showing you how to use Typeform to create an intuitive feedback form you can use on your website to hear from your clients.
How to Change The Success Message Color on Your ConvertKit Confirmation
Getting consistent with your branding across all your platforms and business tools is the key to ensuring your business makes an impact in the online space. Having brand colours is a great way to make your business recognizable to your audience. In this video, I’m showing you how you can change the success message color on your ConvertKit conformation to your own brand colours so you can stay consistent in your email marketing.
How to Automate a Sequence of Emails in Convert Kit
Email marketing is a great way to collect new leads, promote a new offer or upcoming event, or just connect with your audience regularly. And as you may know, the key to successful marketing is consistency – and a great way to ensure you’re on time with your content is by using automation tools. In this video, I’m breaking down how you can use ConvertKit to automate an email sequence so you can nail your marketing for your next offer or event.
How to Tag Subscribers in ConvertKit
ConvertKit is the platform I exclusively use and recommend for email marketing. It’s incredibly intuitive, and allows for a high level of specificity in reaching within your audience. One way you can achieve this specificity is by using tags to target specific kinds of subscribers. In this video, I’m showing you how you can apply tags in your ConvertKit profile so you can get clear on the messaging in your email marketing.
How to Use Tags to Send Secret Messages to Subscribers in Your ConvertKit Emails
For a while now, I’ve exclusively used ConvertKit for all my email marketing needs. There’s a lot of reasons I’m a die-hard fan of this platform: it’s consistent, intuitive, and versatile. You can get seriously creative with how you’re connecting with your email list, such as including secret messages in your broadcasts! In this video, I’m breaking down how you can use tags in ConvertKit to send out conditional content to your email list, allowing you to fine tune how you are communicating with your audience.
44 Different Ways To Say Subscribe on Your CTA
Almost every business owner has a freebie or lead magnet that they offer to new website visitors. If you don’t, you’re missing a HUGE opportunity to nurture your leads. To see the full list click here. To see the Other, click here. Most business owners don’t take the time to change the text on the call to action (CTA) from subscribe. Today I’m giving you access to my list of 44 different ways you can inspire your audience to say YES to your freebie. Get Instant AccessI’m ReadySend Me My DownloadInstantly DownloadSign Up For FreeStart ReadingGet StartedLearn MoreCome On InTry…
How to Add a Convert Kit Pop-up Form to Your Wordpress Website
ConvertKit is an amazing tool for any online business owner to execute successful lead magnets & sales funnels, as well as to connect regularly with your audience via email. All the tech may seem a little bit overwhelming, but trust me, it couldn’t be simpler! In this video, Im showing you how you can add a ConvertKit pop-up form to your Wordpress website so you can start collecting leads from your website today.
How to Clean Up Your Google Mail Inbox
I think this is a problem we can all relate to. Signing up for promo emails from our favourite brands & businesses can really add up over time and overwhelm your inbox. It’s easy to get frustrated and want to abandon the address altogether. But you don’t have to. In this video, I’m showing you how you can organize and clean up Google Mail so you can ditch the spam and just get the emails you want in your inbox.
How to Create Columns in a Canva Template
Making creative, engaging graphics is one of the best ways to up your marketing game. But getting the design vibe you crave doesn’t have to be a circus. And Canva is my favourite design platform for making graphic design accessible. In this video, I’m showing you how you can create clean-looking columns in Canva that you can easily add to your next marketing graphic.
How to Add a Canva Template You Purchase to Your Canva Account
My business is all about making things easy for other business owners. With that in mind, I created an amazing one-stop-shop vault of Canva templates you can use to upgrade your marketing game without taking your time. In this video, I’m showing you how to add the templates you purchase from Her Template Shop to your Canva account so you can start creating awesome graphics for your brand. Want to get your hands on some done-for-you Canva templates? Click here to visit Her Template Shop!
How to Easily Record Your Screen and Share It With Others
Operating an online business comes with some interesting challenges. One of them is that collaborating remotely (via video call, email, or voice message) can make sharing ideas, problems and solutions tricky. Sometimes you just need to show someone what you’re talking about. In this video, I’m showing you how to easily make & share a screen recording using Loom so you can get clear in your communication.
How to Create and Edit Instagram Highlight Covers
Creating a cohesive social media profile is all about small, intentional design choices that tie your whole brand picture together. One easy way to make your Instagram profile look cleaner & more professional is to create covers for your Highlights. In this video, I’m showing you how I created covers for my Instagram Highlights using Canva in minutes.
What Do I Do When Someone Tags Me in an Instagram Story?
When you start fostering a presence on Instagram & getting engaged with your audience, you’ll likely start getting tagged in Stories. What does this mean? What should you do about it? In this video, I’m breaking down what it means when someone tags you in their Story and how you can respond in order to create even more engagement with your audience.
How to Add a Video Into a Screen Mock Up
In today’s post, I’m showing you how to add video to a screen mock up in what appears to be a still photo.
How to Easily Create Line Breaks in Your Instagram Captions
I’m a die-hard fan of Instagram. But one thing the app struggles with is formatting. Have you ever tried writing a caption with a line break or two, posted it, and then look to find the space is gone? I sure have – or at least, I used to. In this video, I’m breaking down why using line breaks in your social media marketing is important & how you can hack the Instagram code to get line breaks in your captions.
How to Use Convert Kit to Deliver Your Lead Magnet or Collect Email Addresses BEFORE You are Ready!
Getting your online business off the ground is an exciting time – but it can also be confusing. Do I need a website & logo to start connecting with clients or taking work? Do I need a following to ramp up my social media strategy? NO! In fact, when you’re first starting out, you should be connecting with your audience & collecting leads BEFORE you start worrying about a website, logo, or other online infrastructure. In this video, I’m showing you how you can use ConvertKit to rake in leads & collect email addresses so you can start your online…
How to Easily Remove the Background of a Photo
There are many reasons why you’d want to remove the background of a photo and before this easy method existed, you needed to use a professional editing program like Photoshop to make it happen. In today’s tutorial, I’m going to show you how easy it is with only ONE click to effortlessly remove the background from any photo.
How to Easily Crop a Photo into a Circle
In today’s tutorial, I show you how you can use my favorite design tool for non-designers, Canva.com to easily crop any photo into a circle.
How to Manage Your Profile Picture or Avatar Online
You may have noticed when that when you’re interacting in any online space, like commenting on someone’s blog post or a chat room, there’s often a profile picture beside your name. These online interactions are just like any networking opportunity: you want to show up looking professional, and ladies, the grey placeholder avatar is just not cutting it. In this video, I’m showing you how to manage your profile picture or avatar so all your online interactions can be accompanied by your most professional headshot.
How to Use Instagram Highlights
As a business owner on social media, one of your main goals is getting your audience to click on your profile (and then hopefully hopping over to your website)! A great way to keep people on your Instagram profile is by using Highlights, which allow you to save & categorize your favourite stories. In this video, I’m breaking down how you can use Instagram Highlights to create audience engagement and clarify your online messaging.
We Can All Learn a Thing or Two About Brand Identity from Amy Porterfield
Amy’s digital footprint is EVERYTHING every female led brand wants. It’s linger-worthy, clickable, and clear. Today, we go deep into Amy’s brand to examine the importance of the logo. What we discover might surprise you!
How to Create Engagement on Instagram Stories Using Text and Captions
Last week on my Youtube channel, we explored what Instagram Stories are & why you should be using them to create engagement in your business. This week, I’m back with part two of my Stories crash course. In this video, I’m going to show you how you can use some of the many features of Stories to create a more interactive & engaging experience for your audience. (If you haven’t seen part one yet, you can check it out here).
How to Prevent or Reduce Spam on my Wordpress Website
Are you experiencing an abundance of spam comments on your websites or seeing an increase in spam coming in on your contact forms? In today’s tutorial, I’m showing you how you can reduce or prevent spam on your Wordpress website.
3 Ways to Thrive in a Post Pandemic Economy
Are you ready for a post COVID-19 world? There is a growing sense out there that the businesses that are going to thrive in the economy in our post pandemic world are going to be the ones who have evolved and adapted to meet their changing market’s needs. If you’re a business owner who didn’t have a significant online presence before social distancing began, I’d be willing to bet you see just how important it is now. Of course I’m talking about an effective website that gets results. I’m also talking about your social media and email marketing strategy. Here’s…
How to Create a Beautiful Instagram Feed
This is a question I get asked A LOT. Many of the women I work with want their Instagram feeds to look beautiful and cohesive and totally on brand but they have no idea where to start. In today’s tutorial, I’m showing you just how easy it is with only a color palette, your phone and a free Canva account. Want access to The Canva Marketing Vault? Get it here.
What are Instagram Stories and How Do I Use Them?
I get asked about this all the time. What are Instagram Stories? As a business owner, should I care? Yes, ladies, Instagram Stories is definitely a tool you should get familiar with. In this video, I’m breaking down what Stories are and how you can use them to create engagement & sell more of whatever you’re selling.
How to Make Custom Stickers for Your Instagram Stories
I’ve had SO many amazing comments on this tutorial. If you want to create your own branded stickers to use in your Instagram Stories, this tutorial is for you! All you need is your imagination and a FREE Canva.com account. Tag me over in Instagram in your stories (I’m @activateherawesome) so I can see your creativity in action. Are you ready to impress the hell out of your subscribers, students, followers, and clients with your marketing materials? You need to check out my CANVA TEMPLATE VAULT! The Canva Marketing Vault is a system of designer templates that you can use…
How to Create Animated Social Media Graphics
Creating engagement on social media isn’t just about what you’re sharing, but how you’re presenting it. Visually interesting graphics can seriously help you get more eyes on your content, and keep them there longer. One awesome graphic that people are loving right now is the desktop/tablet/phone mock up with the screen animated to scroll. I’ve had so many people asking me if there’s a quick, easy way to DIY this fun design style – and the answer is YES! In today’s video, I’m showing you how to make animated social media graphics on your free Canva account in minutes.
