Want to know if your Instagram, TikTok, or YouTube content is showing up in Google Search? Google Search Console now lets you add your social media profiles as platform properties so you can see how your content is performing in Google Search. In this tutorial, I’ll show you how to connect your Instagram, TikTok, and YouTube accounts to Google Search Console and where to find the data once they’re connected. You’ll learn how to see: • Which social media posts are appearing in Google Search• How many impressions and clicks your content is getting from Google• What people are searching…

In the past two weeks I’ve had no fewer than three women send me DM’s and asking me what magic I’m doing behind the scenes because they put a question into AI (Chat GPT and Claude, but the same is true for Gemini, Perplexity and other AI models), and somehow my Instagram reels showed up to answer their question. Clicking on the video linked in the answer led them to check out the video in question, which led them to check out a few others on my feed since it was an Instagram linked Reel they were served. They obviously…

I want you to meet a woman I’m going to call Linda. She’s not one person. She’s about fourteen of them, mashed together, which means if you see yourself in her, you’re in very good company. It’s Tuesday morning and Linda finally asks her question out loud. It’s directed at the person she pays to answer these kinds of questions. Her hands are a little sweaty, though that could be the question or it could just be Tuesday, hard to tell these days. She asks what she should focus on first, Instagram or her email list. The answer comes back…

I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and a Trip to Kmart Imagine it’s October, 1987. That also happened to be the fall before I left for teacher’s college and needed a typewriter…

Once upon a time in a kingdom not so far away, there lived a woman named Linda who made the most magnificent cheese. Her cheese was so good that the villagers who lived on her street would weep actual tears when they tasted it. They brought it to dinner parties. They tucked it into their children’s lunches. They whispered about it at the market. One woman, Brenda from two streets over, had been known to hide a wedge of it in her handbag just in case of emergencies. Linda knew she had something special. So she did what any ambitious…

A few weeks ago I was running a free challenge teaching my audience how to set up and use Claude properly. During the Q&A someone asked me if I ever upload my videos to Claude and ask it to critique them. I answered as directly as I could. No. Never. Not in a million years. There were a few chuckles in the room and I followed it up with the truth. Here’s what I meant by that. The Loop Nobody Talks About When you let AI tell you what’s wrong with your video, you start fixing things. Then you fix…

One of the women in my community posted a Reel 24 hours ago. It currently has 4.4 million views. At this moment of writing it has: 133 reposts. 6,455 shares. A staggering 11k saves and a whole lot of new followers (4704 new followers in 24 hours) and others landing on her page because of it. This will grow. Her name is Myrna and here’s the part that might surprise you. She posts once a week. One Reel. Every Thursday. That’s it! I want to tell you exactly how that works, because it goes against almost everything you’ve been told about…

Most women are doing one of two things when they sit down to write a caption. They’re either letting the video or the graphic do all the work while the caption says something like “save this 💕” and nothing else. Or, they’re handing the whole thing to AI and posting whatever comes out, which means their content sounds exactly like everyone else’s content. Just a heads up: neither of those approaches is going to help you get found. Here’s what most people don’t know yet: search engines are indexing your social media posts now. Google. Bing. Yahoo. All of them.…

I’ve been using AI for a few years now, like most of you. When ChatGPT first came out, I did what everyone did. I asked it to write my captions and emails and blog posts. I was amazed at how fast it was and how much it amplified my message. I told myself I was leveraging it. Through step-by-step tutorials, I showed my clients to do the same. Then somewhere around the end of last year, I started noticing that everything I produced was starting to sound the same as everything everyone else was producing. I started seeing my own…

Instagram has added another way to share photos, but this one works a little differently from your regular posts and Stories. If you’ve noticed Instants inside your Instagram messages and wondered what they are, who can see them, or what you’re supposed to do with them, this video will walk you through it. Instagram Instants are designed for quick, spontaneous photos shared with people you have a mutual connection with. In other words, they aren’t automatically shown to every person who follows you. They’re meant to feel more casual and private, and people can react or reply directly from the…

riday is my mother’s celebration of life. I want to stand up and honour her the way I honoured my father when he passed a year ago, by telling the people who gather who she was. I have been sitting down to write it and nothing is coming. So I thought I’d start by telling you about her. Her name was Vera Mae. I called her Mom. She was one of eleven children, raised in Springhill, Nova Scotia, during the war, in a house with no indoor plumbing and a basement with dirt floors. I think about that house on Grey…

sat down last week to write a caption for social media. I was properly caffeinated and everything. It was actually a simple one and something I’ve probably written a hundred versions of over the last 16 years. You’ll NEVER guess what I did before I typed a single word. I opened ChatGPT and Claude. What made me feel weirdly pathetic now that I think about was that I didn’t even think about it. I’ve been showing women how to leverage AI as a thought partner or idea accelerator for years. Three years ago at Social Media Day Halifax was the first time I…

If you’re anything like the women I work with, this will sound familiar: you’re watching a YouTube video on how to write better captions, then you open Canva to tweak a carousel you think you need to post, then you’re Googling “best Instagram posting strategy 2026” and clicking between tabs full of advice that contradicts itself and rewriting the same sentence three different ways because none of them feel right. You start to record a video, stop halfway through, and watch three more tutorials “to do it better” before you even try again. By 2pm you’re tired, not from doing…

If you’re spending hours trying to grow your Instagram following because you think more followers will finally lead to more clients, this video may change where you put your time. Social media can absolutely help new people discover you. But followers alone don’t give you a reliable way to stay connected with those people. Your posts may or may not reach them, and your visibility can change every time the platform changes how content gets shown. An email list works differently. When someone gives you their email address, you have a direct way to keep the conversation going. You can…

Linda has been working on her business for months. She has a lot to show for it. She’s got an Instagram account where she spends hours every week thinking about or making Reels. She’s learning about hooks and captions. She knows what b-roll is now and she’s not entirely sure what to do with it but she has a lot of it. She’s been hearing everyone talk about how much they love Canva so she’s in there wandering around and wondering WTH she’s supposed to love. She’s also got a lead magnet she’s been perfecting for six weeks. It’s almost…

If you have several Instagram Reels that belong together, sending people off to hunt through your profile for part two, part three, or the next related tip isn’t exactly ideal. Instagram’s Edits app now gives you another option. You can add several Reels inside one new Reel and make each one clickable. A viewer can tap one of the smaller Reels, watch the full video, then return to the original Reel to choose another. That makes this especially useful if you create a series, have several videos on the same topic, or want to group related content together in one…

You’ve been posting consistently. You’re showing up. You’re doing everything the marketing gurus told you to do. Video, carousels, adding keywords, being relatable, building trust. And you’re still not getting clients, customers, or leads from social media. So you think: I need to post more. I need better content. I need it to look better or be more cohesive. I need to figure out the algorithm. The algorithm is not your problem. I’m going to walk you through the four real reasons your content isn’t converting, and none of them have anything to do with how often you post or…

If you’re creating Instagram graphics in Canva, you may have noticed something confusing: Canva gives you more than one portrait size for an Instagram post. So which one should you use? The 4:5 vs 3:4 Instagram post size choice matters because your image can look perfectly fine while someone is scrolling through their Instagram feed, but look different once it appears on your profile grid. The two sizes Krista compares in this video are 1080 x 1350 pixels (4:5) and 1080 x 1440 pixels (3:4). She created both versions, uploaded them to a test Instagram account, and compared what actually…

If you’ve been using ChatGPT and thinking, “Why are the answers not as good as they used to be?” you may not need a better AI tool. You may need to change how you’re working with it. ChatGPT can give you something that sounds perfectly fine on the first try. But “fine” isn’t always useful, specific, or something you’d actually want to publish. And if you keep accepting those first answers, ChatGPT doesn’t get much help understanding what you really want. In this video, I show you how to get better results from ChatGPT by giving it clearer direction before…

Want to turn a follower’s comment into a new reel? It’s super easy and a great way to keep the conversation going on your page. Here’s how you do it: Step 1:Go to the post with the comment you want to reply to. It can be a reel, a carousel, or a photo. Step 2:Find the comment you want to use. Press and hold on the comment and hit reply. OR hit reply under the comment. Step 3:Tap the little camera icon on the left-hand side. Step 4:This will open a new reel with the comment already pulled in.Move it…

This video shows women over 40, 50, and 60 the basics of Instagram and all how to use each of the features content creators can use to grow on the platform. A series where I’m breaking down all the features that Instagram has to offer and how you can leverage them for your small business. We’re going to be talking about the Instagram Newsfeed, your own Instagram profile and how to share a post utilizing Instagram’s features!

This video will show you how to easily create your OWN branded GIF’s that you can use in your Instagram Stories and Reels if you have an iPhone. In this step by step video I show you how to take a your own video and turn it into a GIF so that you can stick it to any Instagram Story or Reel!