If you’re spending hours trying to grow your Instagram following because you think more followers will finally lead to more clients, this video may change where you put your time.
Social media can absolutely help new people discover you. But followers alone don’t give you a reliable way to stay connected with those people. Your posts may or may not reach them, and your visibility can change every time the platform changes how content gets shown.
An email list works differently. When someone gives you their email address, you have a direct way to keep the conversation going. You can share useful ideas, teach what you know, and give people time to understand how you can help them.
That matters when you’re running a business, not just trying to build an audience.
Why your email list may matter more than your Instagram followers
In this video, I share something I discovered after looking closely at the numbers from one of my own free challenges.
Instagram looked like it was doing all the heavy lifting. There were hundreds of comments, lots of activity, and plenty of people asking for the registration link. But when I checked where the new participants actually came from, 263 of 266 were already on my email list.
That experience made me rethink the role social media should play in an online business.
If you’ve been pouring most of your marketing time into Reels, hooks, trends, and trying to get more followers, watch this video. I’ll explain why your email list matters, how longer-form content can help people get to know and trust you, and how social media, email, and content can work together instead of asking Instagram to do the whole job.
