How to Add Instagram to Google Search Console: Beginner-Friendly Tutorial

Want to know if your Instagram, TikTok, or YouTube content is showing up in Google Search?

Google Search Console now lets you add your social media profiles as platform properties so you can see how your content is performing in Google Search.

In this tutorial, I’ll show you how to connect your Instagram, TikTok, and YouTube accounts to Google Search Console and where to find the data once they’re connected.

You’ll learn how to see:

• Which social media posts are appearing in Google Search
• How many impressions and clicks your content is getting from Google
• What people are searching for when they discover your content
• Which posts are getting found outside of Instagram, TikTok, or YouTube
• How this information can help you decide what content to create next

This matters because your social media content doesn’t necessarily disappear after the Instagram algorithm stops showing it.

Someone searching Google weeks or months later may still discover your Reel, TikTok, or YouTube video.

And that means views, likes, and followers are no longer the only numbers worth paying attention to.

If you use social media to market your business, setting up these properties in Google Search Console gives you another way to understand what people are searching for, what content they’re finding, and which topics may be worth creating more content about.

Watch the tutorial and get your accounts connected now so Google Search Console can start collecting that data for you.