We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous.
You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website.
You start to see all the areas where you’re falling short in serving your own audience.
- the images you used don’t reflect your vibe anymore
- you have evolved and what was once perfect for you now feels dated
- your messaging has changed
- you are ready to develop a consistent and cohesive brand that your audience will recognize wherever they see you (you’ve seen those gorgeously consistently IG posts, blog post graphics, and beautifully branded lead magnets)
I get it. I’ve been there myself.
In today’s post I’m sharing three things you can do today to deal with website envy.
- Take the time to figure out where you’re at now. Think about your products or services. What’s working? What’s not working? What do you want to offer? What are your ideal clients or customers asking for? How can you simplify your process? How can you make it easier for clients to get the information they need to make an informed decision? Knowing what you want to offer should be the first thing you consider when deciding to develop or hone your brand.
- Decide how you want your business to look one year down the road. How will you feel about your business? What will be different? What will clients be saying? What kind of feedback are you receiving? Often, allowing your vision to expand will open up space for you to embrace all kinds of new opportunities. Identifying a specific goal that you want to be accomplished with a new design will anchor your project and set you up for success.
- Consider how to attract the people you most want to serve. Who do you want to attract? What solution are they looking for on the surface? What is their true motivator for hiring you? What’s the underlying desire you help fulfill? Taking the time to create a true picture of who you’re positioning your brand to attract is key in developing a recognizable brand.
Making time to work through the questions above will give you a solid foundation in pursuing a new direction for your brand. Then you can take your ideas to Pinterest and begin creating a virtual vision board for to help direct where your brand is moving.
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