Do I Really Need a Newsletter on My Website?
I’m not going to hold back here. Yes. You definitely need a newsletter for your business. You need an opt-in area on your website so that you nurture leads. Here’s a statistic for you: only 5-20% of new visitors are ready to buy from you. BUT…that increases to 60-70% for returning visitors. (*source) There is a reason a new visitor has chosen to visit your website. There is something that you have to offer that is intriguing to your audience. AND it’s okay that they’re not ready the first time they visit. This is an opportunity. You get to build…
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What I learned on a Weekend Away Unplugged from the World
I’m just back from a heavenly long weekend in Florida with my daughter. Beach, sun, sand, and reading (fiction: Circe by Madeline Miller and non-fiction: Building a StoryBrand by Donald Miller). I can tell you that I spent about six hours staring at the ocean in total. Yes, it was heavenly. I listened to her pounding surf. I breathed in her salty air. I pondered. I imagined. I dreamed. When was the last time you gave yourself permission to think? To stare into space and just let your mind wander? It’s likely not a surprise to you that my mind…
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Are You Stuck in Compare and Despair on Instagram too?
I wanted to share with you what I’ve been feeling in my own heart. It’s something that I’ve witnessed my own clients and mastermind sisters struggle with too. And I want to acknowledge that I’m feeling vulnerable. I’m feeling this way because I’m speaking my truth. And I can sense my judge-y inner critic sitting up tall and taking notice. So, I’ll do what I always do when I sense her presence, I’ll let her know I’ve got this and that I’m safe. I’ll let her know that even though this may feel scary, it’s the right thing to do.…
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How to Deal with Website Envy (the struggle is real)
We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous. You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website. You start to see all the areas where you’re falling short in serving your own audience. the images you used don’t reflect your vibe anymore you have evolved and what was once…
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How I use a Quiz to create a Passive Income Stream
A few weeks ago I was introduced to a quiz platform that has wow’d me from the get-go. Interact is an online software tool that helps you generate leads and drive sales using quizzes. I’ve been pondering what it would be like to use a quiz to bring more of my just right clients into my world, grow my reach, and create some passive income. Since I’ve done it, I want to give you the inside scoop. I’m always hesitant to use a platform for the first time. And it’s important that I constantly try new tools so I can…
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How to Create Your Own Brand Aesthetic using Pinterest
If you’ve downloaded my latest free offer, you know that creating a brand personality statement is a crucial part of breathing life into your online brand. This might include a website re-design as well as collateral elements for featured images on your blog, your Instagram aesthetic, and even the words you choose to use on your website. (Don’t have my guide to developing your brand personality, yet? Get it HERE.) In this post, I’m going to take you step-by-step through my personal process of helping clients curate your own mood board using Pinterest so you can be ready for a…
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3 Things Everyone Should Know About Saving Facebook Posts
How many times have you landed on Facebook only to see a video or link that you really want to watch or read but you don’t have the luxury of time, in that moment, to do it justice? What about when you see a post in a Facebook group that asks a question you’re really interested in? What’s the best way to follow that conversation without adding the word “following” so that you get notified once it’s answered? In today’s post, I’m sharing the three things everyone should know about saving and accessing Facebook posts. What can you do? You…
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Introducing the Ultimate Guide to Developing Your Brand Personality
It’s been a while and I’m not sure if you’ve noticed but I’ve taken a break from writing content for you. All that is changing today. I’ve spent a lot of the last eight months deep in transformation, figuring out how I most want to serve the incredible women I work with. If you’re anything like me, you’d really like to know how I did that. If you want to know my own secret, it was time, patience, exploration, creation, purging, building a new house, taking my business to my mastermind and upping my game, re-focussing my website to be…
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How to Create an Autoresponder for Your Facebook Business Page
One of my mastermind sisters expressed her frustration at a recent session that she has potential clients and customers try to communicate with her via her Facebook business page. The thing is, she does not want her Messenger App either for her profile or her business page to be used for client communication. In talking to her and the other women in my group, I mentioned how easy it is to set up an message to automatically be sent upon receiving a message. In that message you can set up expectations on how best to reach you. For example, if…
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How to Create a Facebook Cover Photo that Isn’t Fuzzy
I’ve watched SO many clients and colleagues struggle to get a crisp and clean image for the cover of the Facebook Groups or Business Pages. I did the research and the testing for you. In today’s post, I’m sharing what I discovered from testing many different sizes. I went directly to Facebook to get the suggested size they recommend. Because we can only upload one image, we need to also make sure that any text we have on our images responds to what shows up on different screen sizes. In my research for finding the answer to this question, I…
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Are you making these three mistakes in using fonts on your graphics?
I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…
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A candid look behind the scenes of my business, just for you!
I wanted to show up today with a personal and heartfelt explanation of what’s been happening since I last posted on my blog. I’ve kinda been MIA. My family grew by one in the late fall of last year. We now have a second fun-loving fur baby named Riley who’s taken up WAY more time than I anticipated! He and the cat, Alice, still don’t get along though I wish she’d just take a big ole swat at him and it’d be over! I’ve been spending a lot of time over at Web Designer Beauty School where I teach web design…
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Three Things You Can Do Today To Improve Your Website
In the rapidly changing world of online business, your website is likely your #1 central hub for all your marketing efforts. You’re clients and customers are finding you at your online home and when that online home doesn’t feel quite like the home you want it to and you don’t have the funds for a complete re-design it’s easy to want to hide your head in the sand and pretend that you haven’t noticed it is in need of some TLC. In today’s post, I’m sharing 3 simple things you can do (totally on your own) to improve your website today.…
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One of the Secrets to Building a Successful Online Business
I am so damn excited to share something with you that I’ve been working on for the last few weeks. Over the past year I’ve personally led two in-person retreats and co-led two others. I’ve watched what happens when women gather, dive deep into their businesses, reconnect with their vision, and build an intentional strategy for their business growth. I LOVE the energy at the retreats I’ve been a part of. It’s nourishing, reflective, and necessary. Other than January, how often do you honestly dedicate time to work ON your business and not in it? Today I’m sharing with you one…
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How Crystals Work and Which 5 Every Boss Needs to Keep Close By
Minerals, gems, and crystals have been used as tools for manifesting and healing for hundreds of years. They can help physical and emotional blockages. Personally, I like to utilize the benefits of healing gemstones and crystals to promote my own free flowing + positive energy. I believe the natural energy and metaphysical properties of the healing stones are working all the time to balance my mind, body and soul. The crystals not only hold my intentions but actually help manifest them faster. Think about it. Think about how grounded you feel after you take a walk in nature. When you feel the…
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How to Build Boundaries & Processes that Support your Business
I get it. You’re nice. If you’re anything like the women I work with, you likely have an overwhelming desire to deliver an amazing customer service experience so that your clients will recommend you to all their friends. At first it often may even feel like the answer to the hustle you’re growing tired of to find that next elusive damn ideal client everyone is going on about. Then it hits. The wall of “OMG what did I create?”. You’ve got clients emailing you with obscure and way out of scope questions and demands. Your reaction is likely to either…
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10 Things You Can Do Monthly to Keep Your Online Business Flourishing
When was the last time you really sat down with your business and gave it the love it deserves? We get so caught up in serving clients & customers, engaging on social media, and, I don’t know, the hustle that sometimes we forget to work ON our businesses instead of working in it. Today I’m sharing the 10 things that I do monthly in my business to make sure it’s flourishing. Past Client Check-in I like to take some time and check in with my recently completed clients to see how they’re making out. I’ll touch base via email (or…
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3 Podcast Episodes That Should Be Required Listening For Girl Bosses
I’ve done the homework for you , ladies. I’ve been listening to podcasts all summer long. I’ve made you a digital playlist with my favorites that’ll help you grow your business (I like to think of it as a mixed tape for bosses). Today I’m introducing you to three different episodes from three different podcasts that (in my opinion) should be required listening for anyone looking to build a successful online business. Firstly, I’d like to introduce you to Profit, Power, Pursuit with Tara Gentile. This podcast, from Creative Live, is my current go to for all things marketing and profitability.…
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How Content Upgrades Can Help You Grow Your List
Does this sound familiar? You’ve been getting out there and writing blog posts. You’ve been showing up in Facebook groups answering questions and showing your expertise. You’ve been supportive and much more “out there” than your typical introverted self usually is. But, your email list isn’t growing like you expected. One of the tools you can use to grow your list is to begin employing content upgrades. What exactly is a content upgrade and how do they work? A content upgrade is a bonus piece of information that further supports the piece of content that it’s related to. One of…
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3 Mistakes you Might be Making that May be a Total Turn Off
In the past few weeks I’ve heard from different bosses that their lists aren’t growing. No new subscribers means your audience isn’t engaged with your message and it could even mean clients and customers won’t be able to find you. It seems like this is a common pain point with many coaches and creative entrepreneurs these days. The first thing I want you to know is that you are not alone. It’s true. (I know, right? Thank goodness!) Finding a way to connect with your audience is all about experimentation and research. You may even have been consistently blogging for quite…
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August Gifts Made for your Phone, Tablets, and Computers
August feels like the right time for me to gift you with a super fun, August #goals digital wallpaper for your phones and tablets. TODAY I’VE GOT YOUR AUGUST WALLPAPER — ALL READY FOR YOU TO DOWNLOAD AND INSTALL ON YOUR DEVICES. This is honestly in my plan this month. Beach days and beach hair and tons of sand to vacuum out of my car. YES! Enjoy!!
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How to Finally Get Over the Fear of Blogging and Connect With More Dream Clients
I can’t tell you how many of the women I work with say to me that they know they need to start using their blog but they start thinking about it and they break out in a sweat. I know what it’s like to build a business and not know where to even start with writing content. New things are scary. Engaging and building an audience on your blog can take you right to the edge of chuck it #%ck it. When I was first building my own web design and coaching business I had no one in my life…
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How to ask for (and receive!) the kind of feedback you need to move forward
Once in a while, we all need a little help and asking for the right kind of feedback is one of those things. What I often see clients and colleague get tripped up on is how to ask for what we need in a way that feels respectful, appreciative and clear. How many times have you asked your client for feedback on your work or ideas and either heard nothing or you receive detailed and copious notes on every single letter on a page? The problem may not be with your client. The problem could be with you because you’ve…
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The Gmail Hack to Ensure Important Emails Stay Out of Your Spam Folder Forever
I’ve had many clients asking how they can keep important emails they really want to receive from ending up in their Gmail or Google Apps spam folder. There are a couple of things you can do to ensure you keep seeing the emails you want to see if they’re finding their way into the spam folder. Firstly, always add the email sender to your contact list as that will mark them as safe. The second one is to create a filter to prevent messages from going to spam AND sending them right to your inbox. In today’s Gmail hack video…
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July Downloads For Your Phones, Tablets, and Computers — FREE GIFTS!
Summer is in full effect now here on the Atlantic Coast. Yesterday my country celebrated its 149th birthday — there were celebrations everywhere on Canada Day. TODAY I’VE GOT YOUR JULY WALLPAPER — ALL READY FOR YOU TO DOWNLOAD AND INSTALL ON YOUR DEVICES. Wishing you a prosperous July with plenty of space to do what your heart is longing for. xo, Krista [gravityform id=”15″ title=”false” description=”false”]
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How Do I Start My Own Mastermind So I Can Up-Level My Biz & Rock Being A Boss?
I have a hunch you’ve been hearing the phrase mastermind a lot lately. The word and its essence sounds really intriguing and you might be curious how you can get involved AND how they can help. Half of the ladies I work with don’t know what they can actually do for you and some even feel too silly to ask what they’re all about. In today’s post, I’m sharing my own personal process on how you can start your own mastermind so that you can up level your business. I want to talk about where the power is at in…
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Your Website Just Launched — NOW WHAT? Three Ways to Generate Revenue
You’ve JUST launched your website? Congratulations. It’s a huge accomplishment to get your brand out into the world. One of my greatest privileges is to watch my client come alive as she shows off her new online home to the world. Recently I’ve noticed is a kind of vulnerability hangover once these beautiful new websites are launched. Yes, it’s a tremendous amount of work on your part to get it out there. I understand how personal it is to share who you are and what you do. The thing is, once you’ve got a beautiful new online home, it’s just…
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How to Record Screencasts and Embed Video on Your Website Like a Pro
I’ve had lots of clients asking recently to inquire how I record my screen tutorials and have them on my website. In today’s post, I’m walking you through my exact process for recording my screen and embedding the videos on my website. Links to the programs I use (neither are affiliate links — I just really believe in them): Camtasia Screen Recording Vimeo
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The comprehensive list of additional content your web designer will need before you launch
I’ve been falling in all kinds of love with Dropbox Paper the last few weeks. It’s still in Beta mode and I’m thrilled with how it’s changing the way I’m managing my client projects. It’s intuitive, easy to use, and the bonus is that my clients (more often than not) already have been using Dropbox so there is no extra software to learn as well as no additional login to create + remember. With every client who comes into my world I find myself editing my client on boarding process. There are inevitably details to every project that even with…
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