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The comprehensive list of additional content your web designer will need before you launch

I’ve been falling in all kinds of love with Dropbox Paper the last few weeks. It’s still in Beta mode and I’m thrilled with how it’s changing the way I’m managing my client projects. It’s intuitive, easy to use, and the bonus is that my clients (more often than not) already have been using Dropbox so there is no extra software to learn as well as no additional login to create + remember.

With every client who comes into my world I find myself editing my client on boarding process. There are inevitably details to every project that even with a digital strategy session, a copywriter, and a clear scope of the project that creep up and surprise even the most well planned client.

Today, I’m sharing my personal additional content planning guide so you’ll be content ready to hire a web designer.

These are the details that typically escape us but are ever-so-important to a cohesive brand experience for your audience.

Remember, it’s the little details that make all the difference!

[ ] – go to and make sure your headshot and email is up to date.

Page Titles FOR EACH PAGE of content you are planning to submit
[ ] – page titles for each page of content on your website (this is the main text that describes your web page. It shows up in the tabs of your web browser’s window and in the search engine results people see when your site is indexed. Important stuff here.) You have roughly 70 characters to work with.

Meta Descriptions FOR EACH PAGE of content you are planning to submit
[ ] – These short paragraphs are your opportunity to advertise your content to searchers and to let them know exactly whether the specific page on your website contains the information they’re looking for. You have roughly 150 characters to work with.

404 page
This is the page your audience gets taken to if there is an error in them trying to access a particular page. It is a client-side error which means that either the page has been removed or moved and the URL was not changed accordingly, or that they typed in the URL incorrectly. There is an opportunity here to get creative and infuse your personality on your 404 page. Don’t just think content here — what image could you use of you or your brand to make it more cohesive? I think it’s important to touch on the following:

[ ] apologize for having them land on the wrong page
[ ] offer a solution for attempting to find the RIGHT page (“head back to the home page” or “try the search bar located…”)

You can find lots of examples of unique 404 pages here and here.

Mailchimp (or other newsletter provider service)
I suggest that you look at the default content that mailchimp adds to their series of emails that someone gets when they sign up for your list. There are three instances that you can personalize to make it feel more like you and your brand.

[ ] FIRST – sign up thank you page

This is what it typically says:

Almost finished…
We need to confirm your email address.

To complete the subscription process, please click the link in the email we just sent you.



[ ] SECOND – confirmation email from Mailchimp — this is what it typically says:

Please Confirm Subscription
If you received this email by mistake, simply delete it. You won’t be subscribed if you don’t click the confirmation link above.

For questions about this list, please contact:
<your contact details are listed here>



[ ] THIRD – Confirmation Thank You Page (this is where you’ll add your free gift (if you have one to incentivize sign ups) — I recommend (and will be) adding a page on your website for this instead of using the following default email. This is what it says by default:

Your subscription to our list has been confirmed.
Thank you for subscribing!

WHAT WOULD YOU LIKE TO SAY INSTEAD? I recommend starting with thanking them for their interest. You can include a sentence on what to expect from you and where you typically hang out on social media so they can connect with you there. This is your final opportunity to invite them into your brand and experience — how would YOU like to be welcomed? Finally, make sure you mention & feature your free gift for signing up.


Privacy Policy
[ ] – If you are collecting email addresses on your website via a newsletter service provider (like Mailchimp), you need to disclose how you will be using the date collected. There are a ton of great templates online. Personally, I had my lawyer look over mine to ensure it’s legal and protects me as well as my visitors.

Thank you message for your Contact Sequence
[ ] – After your clients submit an inquiry via your website, you’ve got another opportunity to infuse your personality and brand experience into the content on the page that your clients are directed to AFTER they click send. What would you like this to say?

This is my list thus far. I’m curious — do you have other content I can add to this to make it even better? Share with me in the comments below!

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Krista Smith

Hi there, I'm Krista. Not only do I design + code websites, but I offer customized strategy and coaching that help you highlight your gifts, identify & attract your ideal client, create services that sell, and code happiness right into your business model.

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