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The comprehensive list of additional content your web designer will need before you launch via Krista Smith at

The comprehensive list of additional content your web designer will need before you launch

By Krista Smith / June 6, 2016

I’ve been falling in all kinds of love with Dropbox Paper the last few weeks. It’s still in Beta mode and I’m thrilled with how it’s changing the way I’m managing my client projects. It’s intuitive, easy to use, and the bonus is that my clients (more often than not) already have been using Dropbox so there is no extra software to learn as well as no additional login to create + remember. With every client who comes into my world I find myself editing my client on boarding process. There are inevitably details to every project that even with…

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A Digital DNA Design for Insightful Gail Gaspar

By Krista Smith / November 3, 2014

Today I have the privilege of introducing you to Gail Gaspar. Gail is a co-active coach who helps her clients create the lifestyle they crave in the “next-stage” of their lives. Through her own eye-opening transformation, she designed a process of Leading True that enables her clients to navigate business building and career changes with a fulfilling lifestyle outcome in mind. Gail fully believes it is possible to reinvent yourself with a renewed sense of purpose at any stage of life. Don’t you just love that? Let’s meet Gail and get inspired: What’s the best way to bottom line what…

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A Digital DNA Design for the Beautiful Monica Faux-Kota

By Krista Smith / September 23, 2014

Today I’d like to introduce you to Monica Faux-Kota. Monica is a soul-sister. She’s equal parts intuitive, compassionate, genuine, and nurturing. Her web design journey took a little longer than most of my clients. She came to me looking for a dream site for her massage therapy practice. The certifications, courses, and creds Monica has under her belt combined with her passion for supporting women on their journey makes her speciality in empowering women to be the best they can be a perfect fit for her loving personality. One of the things I’ve come to love about working with Monica is that she never stops…

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A Digital DNA Design for the Insightful Lorena Knapp

By Krista Smith / September 22, 2014

Today I’d like to introduce you to Lorena Knapp. Lorena is an Accountability Coach specializing in helping people identify their next steps and creating a plan of action to move forward. What would you be doing if you weren’t waiting for someday? An Accountability Coach (like Lorena!) will help you identify what’s holding you back and create a plan of action to help you move forward.  The thing I love about Lorena is that she walks the walk and talks the talk. She’s a dream chaser and helps her clients chase their own big dreams. Her upcoming group program, Big Life Accountability Support Team…

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A Digital DNA Design for the brilliant Michelle MacLean

By Krista Smith / September 8, 2014

Today I’d like to introduce you to Michelle MacLean. Michelle works primarily with women who are struggling with the effects of sugar. She helps them reclaim their inner sweetness and let go of sugar for good. Her new signature service, The Sugar Shift, is an eight-week transformational program in exploring how you think and feel about your body, about food, and about sugar. By signing up to Michelle’s newsletter, you’ll receive her free primer workbook, or Module 0 of the Sugar Shift, with 4 powerful exercises to figure out if you are ready for a Sugar Shift. I adore how this site came…

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A Digital DNA Design for the Beautiful Amy Kessel

By Krista Smith / June 30, 2014

Today I have the privilege of introducing you to Amy Kessel. She works with women who are moving into a more intentional and authentic way of living and leading. By signing up to her newsletter list, you receive her complimentary Personal Power Assessment which will help you uncover where you can tap into your own personal power. Her intuitive and intellectual ability to hone in and help you negotiate your challenges will leave you craving her compassionate touch. I adore her and her work. Let’s dive in and meet her: What’s the best way to bottom line what you do? I’m a co-conspirator, an…

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Fonts I love for June

By Krista Smith / June 17, 2014

I’m introducing a new monthly series today on font families. Choosing type (or fonts) for your website is an important piece of creating a cohesive personal brand.  When thinking about the fonts you need for your website, you also need to consider web safe fonts. Google has a wide range of web fonts that, when used creatively, can punch up your website to show off your personality. I encourage all my clients to consider readability, size, color, letter spacing, and font weight when looking at fonts. All of these factors can be tweaked to make a big enough difference for you to use…

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Unveiling My New Online Home!

By Krista Smith / June 9, 2014

I’m so excited to show you around my new online home. It’s been a while coming. If you’d prefer to listen to this post, you can do that here. The last year has been amazing. I’ve had the privilege of working with women with whom I’ve developed wonderful friendships. I’ve also had the opportunity to dust off my teaching hat and support the students of Amanda Aiken’s Girls Guide to Web Design. Working with two other incredible women (Stephanie and Katy) made it so awesome — thanks girls!  I’ve learned a ton and a great time doing it. For the past couple of…

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The Reason I Adore Working With WordPress

By Krista Smith / March 15, 2014

WordPress is my canvass. It’s the content management system that almost all of the micro business owners I know use to run their website. I’ve been activating the web essence of women entrepreneurs for over three years now. One of my very best friends, Jac McNeil, wanted to add new design elements to her site. She enlisted the talent of artist for entrepreneurs Lisa McLoughlin to create personalized images for her new design. Customizing a premium theme like the one I use (Thesis) gives me the flexibility to be able to make subtle or huge changes to your overall site…

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Identifying the MOST Important Reason for Building a Website

By Krista Smith / October 20, 2013

The top three questions I ask each new client interested in web design all involve strategy. Specifically their web goal. What is your purpose in building a website? Who are you trying to reach? What do you want to accomplish with your website? I can tell you one thing for sure. I believe the answer should never be, “To have a place online where people can find me.” Trust me on this one :) It needs to be SO much more than that. I believe your web goal should connect directly with what your most desirable clients want and need from…

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