The comprehensive list of additional content your web designer will need before you launch via Krista Smith at ActivateHerAwesome.com

The comprehensive list of additional content your web designer will need before you launch

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I’ve been falling in all kinds of love with Dropbox Paper the last few weeks. It’s still in Beta mode and I’m thrilled with how it’s changing the way I’m managing my client projects. It’s intuitive, easy to use, and the bonus is that my clients (more often than not) already have been using Dropbox so there is no extra software to learn as well as no additional login to create + remember. With every client who comes into my world I find myself editing my client on boarding process. There are inevitably details to every project that even with…

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A Digital DNA Design for Insightful Gail Gaspar

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Today I have the privilege of introducing you to Gail Gaspar. Gail is a co-active coach who helps her clients create the lifestyle they crave in the “next-stage” of their lives. Through her own eye-opening transformation, she designed a process of Leading True that enables her clients to navigate business building and career changes with a fulfilling lifestyle outcome in mind. Gail fully believes it is possible to reinvent yourself with a renewed sense of purpose at any stage of life. Don’t you just love that? Let’s meet Gail and get inspired: What’s the best way to bottom line what…

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A Digital DNA Design for the Beautiful Monica Faux-Kota

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Today I’d like to introduce you to Monica Faux-Kota. Monica is a soul-sister. She’s equal parts intuitive, compassionate, genuine, and nurturing. Her web design journey took a little longer than most of my clients. She came to me looking for a dream site for her massage therapy practice. The certifications, courses, and creds Monica has under her belt combined with her passion for supporting women on their journey makes her speciality in empowering women to be the best they can be a perfect fit for her loving personality. One of the things I’ve come to love about working with Monica is that she never stops…

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A Digital DNA Design for the Insightful Lorena Knapp

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Today I’d like to introduce you to Lorena Knapp. Lorena is an Accountability Coach specializing in helping people identify their next steps and creating a plan of action to move forward. What would you be doing if you weren’t waiting for someday? An Accountability Coach (like Lorena!) will help you identify what’s holding you back and create a plan of action to help you move forward.  The thing I love about Lorena is that she walks the walk and talks the talk. She’s a dream chaser and helps her clients chase their own big dreams. Her upcoming group program, Big Life Accountability Support Team…

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A Digital DNA Design for the brilliant Michelle MacLean

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Today I’d like to introduce you to Michelle MacLean. Michelle works primarily with women who are struggling with the effects of sugar. She helps them reclaim their inner sweetness and let go of sugar for good. Her new signature service, The Sugar Shift, is an eight-week transformational program in exploring how you think and feel about your body, about food, and about sugar. By signing up to Michelle’s newsletter, you’ll receive her free primer workbook, or Module 0 of the Sugar Shift, with 4 powerful exercises to figure out if you are ready for a Sugar Shift. I adore how this site came…

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A Digital DNA Design for the Beautiful Amy Kessel

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Today I have the privilege of introducing you to Amy Kessel. She works with women who are moving into a more intentional and authentic way of living and leading. By signing up to her newsletter list, you receive her complimentary Personal Power Assessment which will help you uncover where you can tap into your own personal power. Her intuitive and intellectual ability to hone in and help you negotiate your challenges will leave you craving her compassionate touch. I adore her and her work. Let’s dive in and meet her: What’s the best way to bottom line what you do? I’m a co-conspirator, an…

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Fonts I love for June

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I’m introducing a new monthly series today on font families. Choosing type (or fonts) for your website is an important piece of creating a cohesive personal brand.  When thinking about the fonts you need for your website, you also need to consider web safe fonts. Google has a wide range of web fonts that, when used creatively, can punch up your website to show off your personality. I encourage all my clients to consider readability, size, color, letter spacing, and font weight when looking at fonts. All of these factors can be tweaked to make a big enough difference for you to use…

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Unveiling My New Online Home!

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I’m so excited to show you around my new online home. It’s been a while coming. If you’d prefer to listen to this post, you can do that here. The last year has been amazing. I’ve had the privilege of working with women with whom I’ve developed wonderful friendships. I’ve also had the opportunity to dust off my teaching hat and support the students of Amanda Aiken’s Girls Guide to Web Design. Working with two other incredible women (Stephanie and Katy) made it so awesome — thanks girls!  I’ve learned a ton and a great time doing it. For the past couple of…

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The Reason I Adore Working With WordPress

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WordPress is my canvass. It’s the content management system that almost all of the micro business owners I know use to run their website. I’ve been activating the web essence of women entrepreneurs for over three years now. One of my very best friends, Jac McNeil, wanted to add new design elements to her site. She enlisted the talent of artist for entrepreneurs Lisa McLoughlin to create personalized images for her new design. Customizing a premium theme like the one I use (Thesis) gives me the flexibility to be able to make subtle or huge changes to your overall site…

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Identifying the MOST Important Reason for Building a Website

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The top three questions I ask each new client interested in web design all involve strategy. Specifically their web goal. What is your purpose in building a website? Who are you trying to reach? What do you want to accomplish with your website? I can tell you one thing for sure. I believe the answer should never be, “To have a place online where people can find me.” Trust me on this one :) It needs to be SO much more than that. I believe your web goal should connect directly with what your most desirable clients want and need from…

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A Case Study: Using Photographs to Elevate Your Personal Brand

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I’ve been asked several times in the last two weeks about photographs.  Specifically how you can strengthen your personal brand by adding images to your web presence. This past August, it was time.  Two years had passed since my last headshots were taken. I really needed (and wanted) to update my website and social media profiles with images that really reflected me and the work that I do. So I went on a mission. I started looking through pinterest to find images that spoke to me.  Maybe it was a pose I liked. Maybe it was the lighting of another.…

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A Digital DNA Design for Beth Williamson Ruse

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Each client I work with, I fall in love with. Such is the nature of my work. Beth was no exception. This gorgeous woman came looking for, “A web designer who was able to take the vision I had in my head and compile the bits and pieces of that vision (from the calming colors of the beach to the coziness of a warm blanket) to translate it into a website that was a reflection of me, my work and my vibe.” I am beyond thrilled with our collaborative result! When Beth came to me, she was looking for her site to feel…

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Five Things You Need Before Hiring a Web Designer

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I adore the excitement that comes with each new client looking to work with me to build a website and a personal brand. I’ve discovered through working with my ideal clients that there are five things that can actually stop the process from going forward. And you know how frustrating that can be…for both of us. For you, the client, because you’re finally ready for the investment that comes with a professional design. For me, because I’m in love with your work and can’t wait to breathe life into it and bring it alive visually. If you’re looking to get your…

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How to update to iOS 7

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Here’s the Directions to update your iPhone/iPad if you haven’t already. I’ve spent a lot of time helping people sort through this on the weekend. Trust me, ladies. Do this. 1. Download the latest version of iTunes to your computer. Install it once downloaded. MUST DO THIS. If you’ve never done this, what a fabulous time to start! 2. Make sure the update is installed on your computer and open iTunes. 3. Connect your device via the USB cord. It’ll show up as a device in the upper right hand of the iTunes dashboard. (see pic below) 4. Click on…

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The progression of a redesign

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I’ve had the privilege of being the web designer for the website iterations for Jac McNeil for a couple of years now. I thought it was time to highlight where we’ve been since we started. Here’s what we started with.  A very spacious, clean, and professional look.  Bringing in a lot of nature photos and anchoring the white with black, burnt amber, and a lake blue. Jac contacted me in November of 2012 to look at her site again. She wanted it to feel more her. We wanted to bring in her warmth and her elegant sense of style. This iteration felt…

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RandiBuckley.com by Krista Smtih

A Digital DNA Website for Randi Buckley

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It was both a pleasure and absolute delight to be a part of Randi Buckley’s new online home. Randi is equal parts wisdom, tender, and killer compassion all rolled up into one amazing coach.  Her old website was in need of a little love to match her brilliance.  We searched for a long time for a subtle background that really spoke of her essence. With the gentle pattern we found, it’s a deep acknowledgement to her Scandinavian heritage, so personal, and so Randi. I loved bringing her vision to life.  I believe we really activated Randi’s web essence.   To view the…

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Are you showing us your true value?

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Compliments. Kind words. Testimonials. Kudos. About two months ago I was helping my parents plan their 50th wedding anniversary. The guest list grew to 50 pretty fast and we quickly realized even though we wanted to host it at my parent’s home, that we’d definitely need help with food. Enter Facebook. I needed a caterer in my home town. On my personal profile, I posted my query: Within ten minutes, I had six friends answer my call in the comments. I also had nine private messages. Interestingly enough, twelve (yes, 12!) of them all gave me the same name.  Guess…

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A video for you on personal branding

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I’ve had some time to really think about what I want women to know when they start to build their personal brand online. Today, I found lot of pins that really spoke to me about what I believe to be true about building a web presence.  If you want to see my inspiration, head on over to my pinterest board. I got creative and created this just for you. Enjoy!      

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Digital DNA for Lori Fougere

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I can’t say enough wonderful things about this very special lady. She’s warm and funny as hell.  She’s deep, wise, and so thoughtful.  I was absolutely delighted when she was ready to create her own personal brand for her coaching practice. She came with her own ideas, particularly the image for her about page featuring her daughter, Paige.  The photographer, Chrissy Jardine, did an awesome job capturing their personalities. Lori will help you find who you are again and help you move forward. View the live site here.

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Digital DNA for Sarah Juliusson

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A brand new online home for Sarah Juliusson of Birth Your Business. Sarah is a girl who knows what she likes and was a full on collaborator right from the beginning.  Her calm nature and beautiful energy helped birth her own new site.  Sarah has a very well defined niche: she is a business coach for birth practitioners. That, along with the fact she’s very competent with tech-talk, made for skype filled sessions full of education & fun!   Visit the full site here.

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Looking for feedback…on Personal Branding & You

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Krista Smith, Personal Branding Coach and web designer

Website, WordPress, and What it all REALLY Means (WordPress 101 for Female Entrepreneurs)

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I’ve found myself explaining the basics of how I help women develop their own personal brand [Digital DNA] a fair bit lately – the technical side of things. You see, websites don’t just appear for free online. Well…they can, but the ladies I work with want to be seen as a leader in their field and they know having a clean, professional, and credible online home is the way to go. Today, I’d like to use opening a coffee shop as the metaphor to explain how building a website with me works.   The first step in building a website…

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Krista Smith, Personal Branding Expert for Women on Sidebars

5 Principles To Help You Decide What Needs To Go Into Your Website Sidebar (& 3 things you should never include)

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The website sidebar. That narrow column usually found on the right hand side of a website. I like to look at it as the place where you can provide added value and offer visuals to help your website visitors make good decisions. If you can provide a good and consistent experience for them, you can ultimately encourage them to take an action [because, ladies, it’s all about conversion. We want more business, yes?]. We want them to comment, share our content, subscribe to our list, contact us, or purchase our offerings. We can use the sidebar of our websites to accomplish just…

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What I know for sure by Krista Smith, YOUR personal branding expert

What I know for sure about designing a website

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“All great changes are preceded by chaos.” ~Deepak Chopra   When I started my business three years ago, my work looked very different than it does today. I’ve been through several website tweaks since I launched my first one. Interestingly enough, I’ve now got clients who are on second (and third) web presence redesigns. Through my own experiences of building my own website to the experiences of my clients, I’ve discovered eight things I know for sure about designing [or re-designing] your online home.  1.  You will evolve, as will your content. Take a minute and let that sink in.…

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Krista Smith, your personal branding coach

Five crucial things to consider when designing (or re-designing) your website

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[If you’d like to listen to this post, please click HERE…you know if you’re driving or on the treadmill!] Activating your web essence is my approach to creating a home for you online that conveys exactly how awesome you really are. It’s Digital DNA. I adore watching new clients show up in our initial conversations exploring what they want their website to look and function like. As a trained coach, I love asking powerful questions that uncover what it is that they’re truly after. I’ve discovered there are five things common to each new design I create that can set each…

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SEO, Digital DNA Style

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I’ve been asked a lot about SEO this week. [If you’d like to listen to an audio version of this post, please click here] Ladies if you’re not familiar with the term, it’s an acronym for Search Engine Optimization. In a bottom line kind of way, SEO is the technique used by website owners to make their website more search engine friendly. I’m going to tell you what I’m sure you have heard before: there is no guaranteed way to get your website to show up first in searches. Disappointing and it’s true. It seems to me that every single…

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Digital DNA Design for Lysa Appleton

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    Lysa is a family success strategist.  She takes families from thrive to survive.  Lysa’s words when we were done her design? Wow!  I’ve never had a website I actually wanted to take people too! How awesome is she? To visit the live site click here.

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a kristasmith.ca design for makeupbyvalli.com

Digital DNA Design for Valli Ware

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    Valli Ware: Artist + Healer. If you’re local in Halifax, you have to check this woman out. Her gentle touch and caring, compassionate manner immediately put you at ease. Her natural + organic lines of make up and skin care are beautiful. She’s freshly back from being in trained in NYC as an organic airbrush tanner too! Valli is all that.  And then some.   love what we created for her Digital DNA. The perfect blend of her. Visit the live site here.

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A site by kristasmith.ca for chelsealeeflowers.ca

Digital DNA Site for Chelsea Lee Flowers

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    Chelsea is a private floral designer working with brides in the Halifax Regional Municipality. She came looking to show off her amazing work in a simple design that packs a punch with her amazing photos. She’s as delightful in person as she is online. Visit the live site here.

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A Digital DNA Design for Kate Bonnycastle

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    Kate is a local copywriter in Bedford, NS. She really wanted to show off the variety of work she does and have her website work as an online portfolio to attract clients. It’s clean, professional, and oh so Kate.   Visit the live site here.

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