Today I’m here to walk you through the simple process of updating your Google Analytics account so you can be sure you’re getting the right data on your website. Google recently changed the way they record page views and interactions on websites, so we need to make sure we update our accounts accordingly. This quick video will show you how to do it in a few easy steps. By following this tutorial, you’ll be able to capture the correct data about your website and make sure you’re making the most of your analytics. So let’s get started!

This is the second in a series of podcast episodes designed to help you understand how your website works to send you more clients. If you want the first episode, please check it out here. If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified leads on a regular basis. In this episode, we’re going to explore how you can use email to build trust + make sales on your website. It can feel really overwhelming to understand all this tech and how it can help you grow your…

If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is your need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the same images from the same stock photo sites and you’ll find yourself getting lost in the sea of sameness. In today’s episode, I’m breaking down exactly how…

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in this podcast episode I’m going to explain how to increase your sales. Tune in and you’ll discover: The eye patches I love: Canadian Link HereUS Link Here The questions I typically send off to my clients: What problem were you dealing with when you…

I wish I had a dollar for every time I get asked this question. So many of you struggle with understanding how to share links on Instagram. The problem arises when you try to add a link to the caption of your post and once published, you discover you can’t actually click on the link. Here’s the thing: Instagram actually doesn’t allow you to have a link in your feed posts. Why? Well first, let’s understand how Instagram makes money. Instagram makes money by serving up people ads and the longer they can keep people on the Instagram platform, the…

Today I am here with a video showing you how to add your brand colors to the captions on your Instagram stories or reels. Whenever I record video for my stories, I ALWAYS record natively right in the app. So I open up Instagram, open a new story, and press record. In this video I’ve already got one minute of video saved to my story (you can tell because there are four, 15 second clips of slides at the bottom of the screen). Make sure you watch to see just how easy it is to add your brand colors!

I’m really excited to introduce you to Trello and how I use it to increase my productivity and manage the systems and processes and workflows that I have set up for my business. Trello is a really great tool that I found about three years ago now and it really not only runs my business but also runs my life. What I love about it will remind you of Pinterest in organization. You have boards that you can add cards to, just like you’d add a pin to a Pinterest board. Here’s a video walking you through how I organize…

Do you need clients or customers? If you do, then you need an email marketing provider. When I first started out in my business, I thought email marketing only for people who were selling programs for big groups or online courses. And beyond that, I thought email marketing was only for established businesses. Basically, I didn’t even give it a second thought. Now having owned and operated my brand for over ten years, I know better. Ladies, take it from me: you want to begin collecting an email list right from the get-go. The universal truth for all online businesses…

Marketing for masterclasses or other events can be a challenge. My business is all about making things easy, and so for years I’ve wanted to figure out a way for my ConvertKit email list to download all the info for my next event with the click of a button. And I’ve finally figured it out! In this video, I’m showing you how you can create a button in a marketing email that sends your clients all the calendar information for your next event.

Being successful in your business means regularly communicating with & taking feedback from your audience. After all, they’re who you’re selling to! In this video, I’m showing you how to use Typeform to create an intuitive feedback form you can use on your website to hear from your clients.

Getting consistent with your branding across all your platforms and business tools is the key to ensuring your business makes an impact in the online space. Having brand colours is a great way to make your business recognizable to your audience. In this video, I’m showing you how you can change the success message color on your ConvertKit conformation to your own brand colours so you can stay consistent in your email marketing.

Email marketing is a great way to collect new leads, promote a new offer or upcoming event, or just connect with your audience regularly. And as you may know, the key to successful marketing is consistency – and a great way to ensure you’re on time with your content is by using automation tools. In this video, I’m breaking down how you can use ConvertKit to automate an email sequence so you can nail your marketing for your next offer or event.

ConvertKit is the platform I exclusively use and recommend for email marketing. It’s incredibly intuitive, and allows for a high level of specificity in reaching within your audience. One way you can achieve this specificity is by using tags to target specific kinds of subscribers. In this video, I’m showing you how you can apply tags in your ConvertKit profile so you can get clear on the messaging in your email marketing.

For a while now, I’ve exclusively used ConvertKit for all my email marketing needs. There’s a lot of reasons I’m a die-hard fan of this platform: it’s consistent, intuitive, and versatile. You can get seriously creative with how you’re connecting with your email list, such as including secret messages in your broadcasts! In this video, I’m breaking down how you can use tags in ConvertKit to send out conditional content to your email list, allowing you to fine tune how you are communicating with your audience.

Almost every business owner has a freebie or lead magnet that they offer to new website visitors. If you don’t, you’re missing a HUGE opportunity to nurture your leads. To see the full list click here. To see the Other, click here. Most business owners don’t take the time to change the text on the call to action (CTA) from subscribe. Today I’m giving you access to my list of 44 different ways you can inspire your audience to say YES to your freebie. Get Instant AccessI’m ReadySend Me My DownloadInstantly DownloadSign Up For FreeStart ReadingGet StartedLearn MoreCome On InTry…

ConvertKit is an amazing tool for any online business owner to execute successful lead magnets & sales funnels, as well as to connect regularly with your audience via email. All the tech may seem a little bit overwhelming, but trust me, it couldn’t be simpler! In this video, Im showing you how you can add a ConvertKit pop-up form to your Wordpress website so you can start collecting leads from your website today.

I think this is a problem we can all relate to. Signing up for promo emails from our favourite brands & businesses can really add up over time and overwhelm your inbox. It’s easy to get frustrated and want to abandon the address altogether. But you don’t have to. In this video, I’m showing you how you can organize and clean up Google Mail so you can ditch the spam and just get the emails you want in your inbox.

Operating an online business comes with some interesting challenges. One of them is that collaborating remotely (via video call, email, or voice message) can make sharing ideas, problems and solutions tricky. Sometimes you just need to show someone what you’re talking about. In this video, I’m showing you how to easily make & share a screen recording using Loom so you can get clear in your communication.

Getting your online business off the ground is an exciting time – but it can also be confusing. Do I need a website & logo to start connecting with clients or taking work? Do I need a following to ramp up my social media strategy? NO! In fact, when you’re first starting out, you should be connecting with your audience & collecting leads BEFORE you start worrying about a website, logo, or other online infrastructure. In this video, I’m showing you how you can use ConvertKit to rake in leads & collect email addresses so you can start your online…

You may have noticed when that when you’re interacting in any online space, like commenting on someone’s blog post or a chat room, there’s often a profile picture beside your name. These online interactions are just like any networking opportunity: you want to show up looking professional, and ladies, the grey placeholder avatar is just not cutting it. In this video, I’m showing you how to manage your profile picture or avatar so all your online interactions can be accompanied by your most professional headshot.

Amy’s digital footprint is EVERYTHING every female led brand wants. It’s linger-worthy, clickable, and clear. Today, we go deep into Amy’s brand to examine the importance of the logo. What we discover might surprise you!

Are you experiencing an abundance of spam comments on your websites or seeing an increase in spam coming in on your contact forms? In today’s tutorial, I’m showing you how you can reduce or prevent spam on your Wordpress website.

Are you ready for a post COVID-19 world? There is a growing sense out there that the businesses that are going to thrive in the economy in our post pandemic world are going to be the ones who have evolved and adapted to meet their changing market’s needs. If you’re a business owner who didn’t have a significant online presence before social distancing began, I’d be willing to bet you see just how important it is now. Of course I’m talking about an effective website that gets results. I’m also talking about your social media and email marketing strategy. Here’s…

Yesterday I did my first FREE Office Hours where I invited everyone who was one of my newsletter subscribers on a 90 minute call where I answered any questions anyone had about creating a website, connecting with clients, brand strategy, marketing online and just about anything else that came up. During the first part of the call, we were talking about podcasting as a way to attract your community and use it as a platform to educate, support, and inspire. That led into a great conversation about blog posts and how they don’t have to traditional anymore. It’s no longer…

I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they see the words live, they overthink them again. They ask for changes. Because it’s still not quite “it”. Then they re-read and overthink it even…

Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: Today, I’m taking you on a VERY candid tour of my own google analytics. I want to preface this video with the acknowledgement that I have done ZERO thing in the eight-twelve weeks before this…

In this tech tutorial, I’m showing you how to enable the notifications in your Mailchimp account to ensure that you’re notified every time someone joins your newsletter. If you’re a new to the email marketing game, this may be a benefit to you because it opens the door for you to reach out personally and welcome your new subscriber. Let me be clear: not all businesses would want this notification turned on. If you were list building regularly, it could be uber annoying to have your inbox light up each time a new subscriber joined your community. You wouldn’t really…

In today’s video tutorial, I’m tackling the issue of how to ensure the Images you add to Mailchimp never come through as blurry. In today’s world with the high resolution screens we have, it’s important to use retina rules where we can so our images come through crystal clear. In order to do that, we need to bring images in at 1200 px wide (by whataver height) and then go into the settings and constrain them, by 50% to ensure crisp photos! Sound hard? It isn’t. I promise. I’m walking you though it in this video tutorial:

I can’t tell you how many times I’ve had clients and students reach out and tell me how fearful they are to perform updates on their websites. The biggest reason it’s important to stay on top of your Wordpress updates is security. Hundreds of websites are hacked every single day. The #1 way in which hackers are able to accomplish this is from outdated plugins + themes. They find a vulnerability (think secret back door) in the code of a particular piece of software that keeps your website running and they create code to gain access to your website. I…

One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…