In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Personally, I signed up for Acuity Scheduling in late 2017 to use as my scheduler. I cannot tell you how much time this has saved me from being in my inbox.…

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

I have SO many clients who offer workshops, retreats, or online experiences that want to easily accept registration, get payment, and send an automated welcome email that I thought it was time I showed you exactly how easy this can be. In today’s tutorial, I’m showing you how I use Gravity Forms, Paypal, and Mailchimp to create a registration form + accept payment on your Wordpress website.

It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…

Can you feel the energy shifting online? It’s significant and deep. And it’s an opportunity. We need to ensure privacy for small businesses is addressed. Something is happening, and I’ve felt it for a while. I’m sure you have too. In this world of Google, Facebook, and privacy concerns, the European Union (EU) has taken a big step to protect personal data. You’ve likely noticed your inbox filling up with privacy policy updates. This is a good thing. What’s All the Hullabaloo? The EU passed a law that took effect on May 25. It’s called GDPR (General Data Protection Regulation).…

A few weeks ago I was introduced to a quiz platform that has wow’d me from the get-go. Interact is an online software tool that helps you generate leads and drive sales using quizzes. I’ve been pondering what it would be like to use a quiz to bring more of my just right clients into my world, grow my reach, and create some passive income. Since I’ve done it, I want to give you the inside scoop. I’m always hesitant to use a platform for the first time. And it’s important that I constantly try new tools so I can…

It’s been a while and I’m not sure if you’ve noticed but I’ve taken a break from writing content for you. All that is changing today. I’ve spent a lot of the last eight months deep in transformation, figuring out how I most want to serve the incredible women I work with. If you’re anything like me, you’d really like to know how I did that. If you want to know my own secret, it was time, patience, exploration, creation, purging, building a new house, taking my business to my mastermind and upping my game, re-focussing my website to be…

Does this sound familiar? You’ve been getting out there and writing blog posts. You’ve been showing up in Facebook groups answering questions and showing your expertise. You’ve been supportive and much more “out there” than your typical introverted self usually is. But, your email list isn’t growing like you expected. One of the tools you can use to grow your list is to begin employing content upgrades. What exactly is a content upgrade and how do they work? A content upgrade is a bonus piece of information that further supports the piece of content that it’s related to. One of…

I’ve had many clients asking how they can keep important emails they really want to receive from ending up in their Gmail or Google Apps spam folder. There are a couple of things you can do to ensure you keep seeing the emails you want to see if they’re finding their way into the spam folder. Firstly, always add the email sender to your contact list as that will mark them as safe. The second one is to create a filter to prevent messages from going to spam AND sending them right to your inbox. In today’s Gmail hack video…

I’ve been meaning to write this post for a very long time. I’m a big believer in getting your own personal vault of photographs that you’ll be able to use as you or your web designer builds out your new online home. I also can’t tell you how many times I’ve had disappointed clients because the incredible photos they have do NOT work for full width websites. The key is ensuring that your photographer understands how you want to be using your images so she (or he) can do the best job they can for you! I’ve created this video tutorial…

Today’s video tutorial will walk you through how to use a Wordpress plugin called Shortcodes Ultimate to create an accordion drop down or tabbed area on your website to display big chunks of content in a smaller area. It’s super helpful if you’re creating a FAQ section on your website. I take you from through each step of creating an area on your website from installing the plugin to creating the area on your page or post. Enjoy!  

Today’s video tutorial will walk you through how to set up a process in your Gmail or Google Apps email that will cut down on your time when replaying to your initial client inquires. I’ll also be sharing the very client email script that I created to use as the example in this tutorial. To get very own script (the exact one I’ve been using!), just enter your name and email and you’ll receive an instant download: [gravityform id=”17″ title=”false” description=”false”]