How to Develop a Mission Statement for Your Business

By Krista Smith / February 19, 2019

I’ve spent a lot of time over the past several weeks scouring the web for a solid resource I could send to my clients (and use myself!) that would help articulate their mission. What I learned is that I couldn’t find one resource that gave me a step-by-step, easy formula that I could begin to play with and refine for what I felt like my mission was becoming. So I returned to the teacher in me (my education degree STILL comes in handy, see Mom!) and I developed a worksheet that I used to flush our my own mission. I…

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How to Use Your 404 Page to Engage Your Audience _ via Krista Smith at

How to Use Your 404 Page to Engage Your Audience

By Krista Smith / February 5, 2019

It happens, ladies. We redesign our websites. We direct traffic from one URL to another. Inevitably, a visitor will stumble onto a 404 error page. Now it’s not as bad as it sounds. A 404 page is a page that exists on your website to let people know the link they’ve followed is no longer there. You might access a 404 page when the web page you’re trying to get to doesn’t exist anymore. Some of the reasons it may have disappeared include: The URL (the link) or its content (such as files or images) has been deleted or moved…

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How to Create a Branded Signature for Your Email _ via Krista Smith at

How To Create A Branded Signature For Your Email

By Krista Smith / January 28, 2019

In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

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How to Use Reviews to Engage on Instagram _ via Krista Smith at

How to Turn Your Glowing Reviews into Likes on Instagram

By Krista Smith / January 21, 2019

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

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Pam Mackinnon - Revive & Refresh, a Blog Makeover by Krista Smith,

Pam MacKinnon

By Krista Smith / January 15, 2019

Blog Makeover | WordPress Development | Logo

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A Custom Website for Michelle Pfile by Krista Smith,

Michelle Pfile

By Krista Smith / January 15, 2019

WordPress Custom Development | Logo | Digital Strategy | Marketing Funnels

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How to Hide Pinterest Graphics Inside Your Blog Posts _ via Krista Smith at

How to Hide Pinterest Graphics in Your Blog Posts

By Krista Smith / January 14, 2019

Pinterest is a visual social media tool that you can use to build a relationship with your audience when you add specific “pinnable” graphics that are hidden inside your WordPress blog posts. If you were to add them to the body of your blog post, they take up valuable real estate because they are so large and you run the risk of turning off your viewers because they have to scroll for so long before they can engage with your content again. With the release of Gutenberg for WordPress in January of 2019, there are a couple of extra steps…

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Reflecting on 2018 and a FREE Screensaver for your Phone _ via Krista Smith at

Reflections on 2018 and A FREE Gift for You

By Krista Smith / December 30, 2018

I can’t believe 2018 is almost over. I don’t know about you, but I have been doing a lot of reflecting the past few days. After the Christmas rush, before the New Year, I always take some time to look at my business. Yes, I measure metrics but I also tap into how I feel. Curious about the exact questions I sit with? Here you go: What do I want to keep going into 2019? What am I ready to let go of? Who did I LOVE working with in 2018? Who do I want to attract in 2019? How…

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5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at

5 Things You Can Do To Improve Your SEO Today

By Krista Smith / December 9, 2018

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

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How to Stop Over-Complicating and Over-Thinking Every Decision _ via Krista Smith at

How to Stop Over-Complicating and Over-Thinking Every Decision

By Krista Smith / September 21, 2018

I’ve noticed a trend with my clients (and ummm, in myself!) when it comes to making an important decision for our businesses. We can tend to overcomplicate and/or overthink it. There are times when it’s more prevalent than others but often it comes up during one of these situations: when it’s time for a change when you need to make a decision when you want to launch a new service or product when you want to create a passive income opportunity when it’s time to examine your business model when it’s time to scale when it’s time to actually create…

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