Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…
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Brand & Marketing Strategy | Logo & Brand Identity | Custom WordPress Design & Development A peek at the before:
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Art Direction | Brand Strategy | Custom WordPress Design & Development | Lead Nurturing Here’s a peek at the before shot: Quite a transformation!
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A couple of weeks ago over on Instagram I asked my audience what kinds of tutorials they wanted from me. I wanted to know what I teach you in order to make your life easier. My good friend Corinne asked this: Do you have any tech shortcuts for repurposing content and easily switching up graphics and text so it looks fresh and different upon multiple shares? Yes, Corinne. I absolutely do. So I love this questions for SO many reasons. The biggest one is that many online business owners don’t understand that even though you’re only creating one piece of…
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In this tech tutorial, I’m showing you how to enable the notifications in your Mailchimp account to ensure that you’re notified every time someone joins your newsletter. If you’re a new to the email marketing game, this may be a benefit to you because it opens the door for you to reach out personally and welcome your new subscriber. Let me be clear: not all businesses would want this notification turned on. If you were list building regularly, it could be uber annoying to have your inbox light up each time a new subscriber joined your community. You wouldn’t really…
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I’ve had this question so many times that I thought it was about time I showed you a couple of insider tricks that you can use to make your social media graphics POP. Many times I’ve had clients use an amazing photo and want to add text over it but the text is almost unreadable. This particular tutorial came from one of the students inside of my Website in a Weekend DIY Course. Monica wanted to know how to create a social media cover photo that was in alignment with how her website hero images looked. In today’s tutorial, I’m…
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In today’s video tutorial, I’m tackling the issue of how to ensure the Images you add to Mailchimp never come through as blurry. In today’s world with the high resolution screens we have, it’s important to use retina rules where we can so our images come through crystal clear. In order to do that, we need to bring images in at 1200 px wide (by whataver height) and then go into the settings and constrain them, by 50% to ensure crisp photos! Sound hard? It isn’t. I promise. I’m walking you though it in this video tutorial:
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