I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they see the words live, they overthink them again. They ask for changes. Because it’s still not quite “it”. Then they re-read and overthink it even…

Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…

One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…

In 2019 and beyond, it’s crucial for even a new business to have a website. AND when you’re just starting out, it’s hard to invest in a full custom website + strategy. It’s even a conversation that comes up in many of my early discovery sessions with clients. Once we start talking about target audience, ICA (ideal client avatar), what your audience struggles with, what they want to learn from you, and how you’re uniquely positioned to help, it oftentimes becomes clear that instead of investing in a custom design right now, it’s more valuable for you to get something…

In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…

I’d love to have you join me in The Clarity Collective. It’s my free online community for coaches, creatives, and consultants who value collaboration over competition and who are looking to to build a better business online. I’m the host. Together we tackle tech, suss out strategy, and beautify your brand so that you can deliver a cohesive experience for your audience. If you want to consciously step outside of your comfort zone inside the safety of my community as a way to explore, connect, contribute, and learn, will you join me? Ask to join RIGHT HERE.

Can you feel the energy shifting online? It’s significant and deep. And it’s an opportunity. Something is happening and I’ve been feeling it for a while. I’m sure you have too. In this world of Google and Facebook and privacy concerns, the European Union (EU) has a taken an important step in protecting your personal data as you browse and buy online. I’m sure you’ve noticed your inbox lighting up with notices of updates to privacy policies. This is a good thing. Here’s what my inbox looked like just yesterday: What’s all the hullabaloo you ask? The EU passed a law that becomes…

I wanted to share with you what I’ve been feeling in my own heart. It’s something that I’ve witnessed my own clients and mastermind sisters struggle with too. And I want to acknowledge that I’m feeling vulnerable. I’m feeling this way because I’m speaking my truth. And I can sense my judge-y inner critic sitting up tall and taking notice. So, I’ll do what I always do when I sense her presence, I’ll let her know I’ve got this and that I’m safe. I’ll let her know that even though this may feel scary, it’s the right thing to do.…

A few weeks ago I was introduced to a quiz platform that has wow’d me from the get-go. Interact is an online software tool that helps you generate leads and drive sales using quizzes. I’ve been pondering what it would be like to use a quiz to bring more of my just right clients into my world, grow my reach, and create some passive income. Since I’ve done it, I want to give you the inside scoop. I’m always hesitant to use a platform for the first time. And it’s important that I constantly try new tools so I can…

It’s been a while and I’m not sure if you’ve noticed but I’ve taken a break from writing content for you. All that is changing today. I’ve spent a lot of the last eight months deep in transformation, figuring out how I most want to serve the incredible women I work with. If you’re anything like me, you’d really like to know how I did that. If you want to know my own secret, it was time, patience, exploration, creation, purging, building a new house, taking my business to my mastermind and upping my game, re-focussing my website to be…

In the rapidly changing world of online business, your website is likely your #1 central hub for all your marketing efforts. You’re clients and customers are finding you at your online home and when that online home doesn’t feel quite like the home you want it to and you don’t have the funds for a complete re-design it’s easy to want to hide your head in the sand and pretend that you haven’t noticed it is in need of some TLC. In today’s post, I’m sharing 3 simple things you can do (totally on your own) to improve your website today.…

I am so damn excited to share something with you that I’ve been working on for the last few weeks. Over the past year I’ve personally led two in-person retreats and co-led two others. I’ve watched what happens when women gather, dive deep into their businesses, reconnect with their vision, and build an intentional strategy for their business growth. I LOVE the energy at the retreats I’ve been a part of. It’s nourishing, reflective, and necessary. Other than January, how often do you honestly dedicate time to work ON your business and not in it? Today I’m sharing with you one…

When was the last time you really sat down with your business and gave it the love it deserves? We get so caught up in serving clients & customers, engaging on social media, and, I don’t know, the hustle that sometimes we forget to work ON our businesses instead of working in it. Today I’m sharing the 10 things that I do monthly in my business to make sure it’s flourishing. Past Client Check-in I like to take some time and check in with my recently completed clients to see how they’re making out. I’ll touch base via email (or…

In the past few weeks I’ve heard from different bosses that their lists aren’t growing. No new subscribers means your audience isn’t engaged with your message and it could even mean clients and customers won’t be able to find you. It seems like this is a common pain point with many coaches and creative entrepreneurs these days. The first thing I want you to know is that you are not alone. It’s true. (I know, right? Thank goodness!) Finding a way to connect with your audience is all about experimentation and research. You may even have been consistently blogging for quite…

I have a hunch you’ve been hearing the phrase mastermind a lot lately. The word and its essence sounds really intriguing and you might be curious how you can get involved AND how they can help. Half of the ladies I work with don’t know what they can actually do for you and some even feel too silly to ask what they’re all about. In today’s post, I’m sharing my own personal process on how you can start your own mastermind so that you can up level your business. I want to talk about where the power is at in…

You’ve JUST launched your website? Congratulations. It’s a huge accomplishment to get your brand out into the world. One of my greatest privileges is to watch my client come alive as she shows off her new online home to the world. Recently I’ve noticed is a kind of vulnerability hangover once these beautiful new websites are launched. Yes, it’s a tremendous amount of work on your part to get it out there. I understand how personal it is to share who you are and what you do. The thing is, once you’ve got a beautiful new online home, it’s just…