A Candid Look at My Policy on Using Generative Text AI For Client Work

At Activate Her Awesome, I believe in the power of human creativity and expertise to provide the highest quality services. That’s why I don’t use any artificial intelligence (AI) tools or technologies to generate content for my clients. If you’re hiring me to create anything for your business, I want you to know that I write every word myself.

I also want to be transparent about how I actually use AI tools like Claude and ChatGPT, Perplexity and Gemini inside my own business, because I think you deserve to know the whole story.

Sure, AI can be a useful tool when you know how to leverage it. I believe messaging requires a human touch that can’t be replicated by machines. You know it, I know it, and that’s why I rely on human ingenuity and creativity to get the job done.

I use AI to research and to organize my own thoughts. Sometimes I’ll ask it to interview me so I can hear my own ideas back and figure out what I actually think. When I’m working on a sales page or a social media caption for my own business, I’ll ask it for inspiration or a few directions to consider. But I will never copy and paste what it gives me.

Here’s why. I tried that early on and I noticed something happening to my writing. It started sounding like everyone else who was using AI. Same rhythm. Same phrasing. I lost my own voice in the process, and that’s the last thing I want to hand you.

When you see a sales page, a caption, or any piece of content from me, AI may have played a role as a thinking partner, but I write everything that comes out the other side using words that tell your business’s story, in your voice. I stand behind fully behind every sentence.

That’s the deal. Full transparency, both ways.