Google My Business (GMB) is an essential tool for small businesses to manage their online presence and engage with clients and customers. While most businesses understand the importance of optimizing their GMB profile with accurate information, many overlook the opportunity to showcase their published content.
In this video, I will guide you through the process of updating your GMB profile with your published content, allowing you to leverage this platform to drive more traffic and engage your target audience.
Posting updates to your Google My Business (GMB) profile can have several positive effects on your SEO (Search Engine Optimization) efforts. Here’s how it helps:
- It improves your local visibility. Google heavily emphasizes local search results, especially for location-based queries. By regularly posting updates on your GMB profile, you signal to Google that your business is active and engaged with your local community. This can boost your visibility in local search results, increasing the likelihood of potential customers finding your business.
- Increased visits to your website! When you post updates on your GMB profile, they are displayed prominently in Google’s search results, often alongside your business listing. These updates act as eye-catching snippets of information that can entice users to click on your listing. Higher click-through rates indicate to search engines that your business is relevant to users, which can positively impact your SEO rankings.
- It boosts your user interaction. Google values how users engage with your website, like how long they stay and how many pages they explore. These interactions are signals of quality content. By sharing updates that catch users’ attention, you can attract them to your website and keep them engaged. This can lead to better SEO rankings because search engines see active user engagement as a sign of valuable content.
Posted in Business Tools & Resources, SEO
