The Cheese Maker Who Forgot About Her Neighbours: A Fable About How to Grow on Social Media
Once upon a time in a kingdom not so far away, there lived a woman named Linda who made the most magnificent cheese. Her cheese was so good that the villagers who lived on her street would weep actual tears when they tasted it. They brought it to dinner parties. They tucked it into their children’s lunches. They whispered about it at the market. One woman, Brenda from two streets over, had been known to…
How Perfectionism Becomes Avoidance (And Why It’s Costing You Clients)
A few weeks ago I was running a free challenge teaching my audience how to set up and use Claude properly. During the Q&A someone asked me if I ever upload my videos to Claude and ask it to critique them. I answered as directly as I could. No. Never. Not in a million years. There were a few chuckles in the room and I followed it up with the truth. Here’s what I meant…
How My Client Got 4.4 Million Views in Under 24 Hours
One of the women in my community posted a Reel 24 hours ago. It currently has 4.4 million views. At this moment of writing it has: 133 reposts. 6,455 shares. A staggering 11k saves and a whole lot of new followers (4704 new followers in 24 hours) and others landing on her page because of it. This will grow. Her name is Myrna and here’s the part that might surprise you. She posts once a week.…
How I Sold Out My Retreat Without Social Media
ran my first retreat in 2015 with someone else. We were lucky to get 9 women between the two of us. Last year, nine women packed their suitcases, kissed their families goodbye at the airport, and got on planes. I’m sure most of them felt like they might not even belong in the room. They got on the plane anyway. They flew in from Australia, the UK, the Yukon, and various parts of the US.…
Your Social Media Captions Are Being Googled. Are They Ready?
Most women are doing one of two things when they sit down to write a caption. They’re either letting the video or the graphic do all the work while the caption says something like “save this 💕” and nothing else. Or, they’re handing the whole thing to AI and posting whatever comes out, which means their content sounds exactly like everyone else’s content. Just a heads up: neither of those approaches is going to help…
Why SubStack Beats Social Media for Women Over 40
If you’re tired of putting time into social media without knowing whether the people seeing your posts are actually interested in your business, Substack may be worth a closer look. The big question isn’t whether Substack can get you more views. It’s whether the people who find you there are more likely to read your ideas, spend time with your content, and eventually want to work with you. So, is Substack better than social media…
I Stopped Letting AI Write For Me. Then I Wrote My Mother’s Eulogy.
I’ve been using AI for a few years now, like most of you. When ChatGPT first came out, I did what everyone did. I asked it to write my captions and emails and blog posts. I was amazed at how fast it was and how much it amplified my message. I told myself I was leveraging it. Through step-by-step tutorials, I showed my clients to do the same. Then somewhere around the end of last…
Instagram Instants 101
Instagram has added another way to share photos, but this one works a little differently from your regular posts and Stories. If you’ve noticed Instants inside your Instagram messages and wondered what they are, who can see them, or what you’re supposed to do with them, this video will walk you through it. Instagram Instants are designed for quick, spontaneous photos shared with people you have a mutual connection with. In other words, they aren’t…
Why You’re Not Getting Clients from Social Media & How to Fix It
You’re posting. You’re making Reels, carousels and videos. You’re trying to use the right keywords, be relatable and build trust. Yet somehow, all that effort still isn’t turning into paying clients. So naturally, you start wondering what you’re doing wrong. Do you need to post more? Is your content not good enough? Should you change your branding? Have you misunderstood the Instagram algorithm? If you keep asking why am I not getting clients from social…
