How to Stop Overthinking Your Content (When You Already Know What to Post)
I want you to meet a woman I’m going to call Linda. She’s not one person. She’s about fourteen of them, mashed together, which means if you see yourself in her, you’re in very good company. It’s Tuesday morning and Linda finally asks her question out loud. It’s directed at the person she pays to answer these kinds of questions. Her hands are a little sweaty, though that could be the question or it could…
Why isn’t social media getting me clients?
Are you posting on Instagram, getting some views or followers, but still not getting clients? It’s easy to assume the answer is more followers. So you spend more time making content, trying different hooks, learning Reels, and tweaking your Instagram bio. But if people are seeing your posts and still not buying, more visibility may not be the piece you’re missing. This is especially frustrating when you’ve been taught that online business works like this:…
Should I Monetize My Substack? Answer These 3 Questions First
I’ve had probably fifteen of you message me in the last month asking the same question. At the exact same time, my own feed is flooded with people teaching exactly that, how to get your first paid subscribers, how to price your Substack. The Substack gold rush is officially on. Here’s what I notice happening in your brain when you see that. “Oh my gosh, this is it. This is the thing. I can write and…
If You Still Hit the Space Bar Twice After a Period, This One’s for You
I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and…
If You Still Hit the Space Bar Twice After a Period, This One’s for You
I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and…
5 Things I’d Do Differently If I Was Building a Business in 2026
If I were starting from scratch in the online space in 2026, knowing everything I know now, there are five things I would do completely differently. Let me be clear: I don’t think what I did before was wrong, but I wasted a lot of time on things that felt productive and they really were not and I see women doing the same things every single day. Let’s dive in. Here’s my honest list. I’d…
The Cheese Maker Who Forgot About Her Neighbours: A Fable About How to Grow on Social Media
Once upon a time in a kingdom not so far away, there lived a woman named Linda who made the most magnificent cheese. Her cheese was so good that the villagers who lived on her street would weep actual tears when they tasted it. They brought it to dinner parties. They tucked it into their children’s lunches. They whispered about it at the market. One woman, Brenda from two streets over, had been known to…
How Perfectionism Becomes Avoidance (And Why It’s Costing You Clients)
A few weeks ago I was running a free challenge teaching my audience how to set up and use Claude properly. During the Q&A someone asked me if I ever upload my videos to Claude and ask it to critique them. I answered as directly as I could. No. Never. Not in a million years. There were a few chuckles in the room and I followed it up with the truth. Here’s what I meant…
How My Client Got 4.4 Million Views in Under 24 Hours
One of the women in my community posted a Reel 24 hours ago. It currently has 4.4 million views. At this moment of writing it has: 133 reposts. 6,455 shares. A staggering 11k saves and a whole lot of new followers (4704 new followers in 24 hours) and others landing on her page because of it. This will grow. Her name is Myrna and here’s the part that might surprise you. She posts once a week.…
