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Pam Mackinnon - Revive & Refresh, a Blog Makeover by Krista Smith,

Pam MacKinnon

By Krista Smith / January 15, 2019

Blog Makeover | WordPress Development | Logo

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A Custom Website for Michelle Pfile by Krista Smith,

Michelle Pfile

By Krista Smith / January 15, 2019

WordPress Custom Development | Logo | Digital Strategy | Marketing Funnels

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How to Hide Pinterest Graphics Inside Your Blog Posts _ via Krista Smith at

How to Hide Pinterest Graphics in Your Blog Posts

By Krista Smith / January 14, 2019

Pinterest is a visual social media tool that you can use to build a relationship with your audience when you add specific “pinnable” graphics that are hidden inside your WordPress blog posts. If you were to add them to the body of your blog post, they take up valuable real estate because they are so large and you run the risk of turning off your viewers because they have to scroll for so long before they can engage with your content again. With the release of Gutenberg for WordPress in January of 2019, there are a couple of extra steps…

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Reflecting on 2018 and a FREE Screensaver for your Phone _ via Krista Smith at

Reflections on 2018 and A FREE Gift for You

By Krista Smith / December 30, 2018

I can’t believe 2018 is almost over. I don’t know about you, but I have been doing a lot of reflecting the past few days. After the Christmas rush, before the New Year, I always take some time to look at my business. Yes, I measure metrics but I also tap into how I feel. Curious about the exact questions I sit with? Here you go: What do I want to keep going into 2019? What am I ready to let go of? Who did I LOVE working with in 2018? Who do I want to attract in 2019? How…

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5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at

5 Things You Can Do To Improve Your SEO Today

By Krista Smith / December 9, 2018

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

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How to Stop Over-Complicating and Over-Thinking Every Decision _ via Krista Smith at

How to Stop Over-Complicating and Over-Thinking Every Decision

By Krista Smith / September 21, 2018

I’ve noticed a trend with my clients (and ummm, in myself!) when it comes to making an important decision for our businesses. We can tend to overcomplicate and/or overthink it. There are times when it’s more prevalent than others but often it comes up during one of these situations: when it’s time for a change when you need to make a decision when you want to launch a new service or product when you want to create a passive income opportunity when it’s time to examine your business model when it’s time to scale when it’s time to actually create…

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How to Write An About Page for My Website

By Krista Smith / September 11, 2018

I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

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An Insiders Look At The Top 10 Tools I Use to Run My Business _ via Krista Smith at

An Insiders Look At The Top 10 Tools I Use to Run My Business

By Krista Smith / September 5, 2018

I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

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How To Get Over Your Fear of Doing Video

By Krista Smith / August 28, 2018

Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

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Deb Elbaum

By Krista Smith / August 19, 2018

WordPress Quickie Makeover (one week, new header, new colors, migration to a new theme, no content or strategy changes, no custom development)   BEFORE:

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