How I Sold Out My Retreat Without Social Media
ran my first retreat in 2015 with someone else. We were lucky to get 9 women between the two of us. Last year, nine women packed their suitcases, kissed their families goodbye at the airport, and got on planes. I’m sure most of them felt like they might not even belong in the room. They got on the plane anyway. They flew in from Australia, the UK, the Yukon, and various parts of the US.…
Your Social Media Captions Are Being Googled. Are They Ready?
Most women are doing one of two things when they sit down to write a caption. They’re either letting the video or the graphic do all the work while the caption says something like “save this 💕” and nothing else. Or, they’re handing the whole thing to AI and posting whatever comes out, which means their content sounds exactly like everyone else’s content. Just a heads up: neither of those approaches is going to help…
Why SubStack Beats Social Media for Women Over 40
If you’re tired of putting time into social media without knowing whether the people seeing your posts are actually interested in your business, Substack may be worth a closer look. The big question isn’t whether Substack can get you more views. It’s whether the people who find you there are more likely to read your ideas, spend time with your content, and eventually want to work with you. So, is Substack better than social media…
I Stopped Letting AI Write For Me. Then I Wrote My Mother’s Eulogy.
I’ve been using AI for a few years now, like most of you. When ChatGPT first came out, I did what everyone did. I asked it to write my captions and emails and blog posts. I was amazed at how fast it was and how much it amplified my message. I told myself I was leveraging it. Through step-by-step tutorials, I showed my clients to do the same. Then somewhere around the end of last…
Instagram Instants 101
Instagram has added another way to share photos, but this one works a little differently from your regular posts and Stories. If you’ve noticed Instants inside your Instagram messages and wondered what they are, who can see them, or what you’re supposed to do with them, this video will walk you through it. Instagram Instants are designed for quick, spontaneous photos shared with people you have a mutual connection with. In other words, they aren’t…
Why You’re Not Getting Clients from Social Media & How to Fix It
You’re posting. You’re making Reels, carousels and videos. You’re trying to use the right keywords, be relatable and build trust. Yet somehow, all that effort still isn’t turning into paying clients. So naturally, you start wondering what you’re doing wrong. Do you need to post more? Is your content not good enough? Should you change your branding? Have you misunderstood the Instagram algorithm? If you keep asking why am I not getting clients from social…
The Week I Can’t Find the Words
riday is my mother’s celebration of life. I want to stand up and honour her the way I honoured my father when he passed a year ago, by telling the people who gather who she was. I have been sitting down to write it and nothing is coming. So I thought I’d start by telling you about her. Her name was Vera Mae. I called her Mom. She was one of eleven children, raised in Springhill,…
How to Create a Split Screen Conversation With Yourself
Have you seen those videos where someone appears to be having a conversation with another version of themselves and wondered how they made it? You don’t need two cameras or complicated editing software. You can create the whole effect with your phone, a tripod, and CapCut. The part that can feel confusing isn’t just putting two videos beside each other. You need to record the clips in a way that makes the finished conversation look…
Why I Almost Hit Publish on a Caption That Didn’t Sound Like Me
sat down last week to write a caption for social media. I was properly caffeinated and everything. It was actually a simple one and something I’ve probably written a hundred versions of over the last 16 years. You’ll NEVER guess what I did before I typed a single word. I opened ChatGPT and Claude. What made me feel weirdly pathetic now that I think about was that I didn’t even think about it. I’ve been showing women how…
