Pity Party vs. Pity City: What Grief Taught Me About Getting Unstuck in Business
Last Tuesday night I was just watching some random fluff movie on Netflix. It was the story of some hometown hero who went off and became a bigwig and then came back to his hometown and found his old girlfriend and fell back in love. I picked it because it was simple and light and that’s kind of what I was feeling like I needed. What I didn’t comprehend was that at some point in…
How to Add a Lead Magnet to a Substack Post Step by Step
If you’re using Substack to grow an email list, asking people to “subscribe” may not always be enough. People are far more likely to hand over their email address when they understand what they’ll get in return. That’s where a lead magnet can help. A lead magnet is a useful free resource you give someone in exchange for subscribing. It could be a PDF, guide, checklist, quiz, or another resource your ideal reader actually wants.…
How to Add a Lead Magnet to SubStack
Most of the people who land on one of your SubStack articles might not be subscribed yet. They may have found your publication or article after googling, asking AI, or a friend recommended you check something out. If you don’t give them something to do in that moment to encourage them to become a subscriber, they may very likely read it, nod along, then probably close the tab and you might never see them again!…
How to Stop Overthinking Your Content (When You Already Know What to Post)
I want you to meet a woman I’m going to call Linda. She’s not one person. She’s about fourteen of them, mashed together, which means if you see yourself in her, you’re in very good company. It’s Tuesday morning and Linda finally asks her question out loud. It’s directed at the person she pays to answer these kinds of questions. Her hands are a little sweaty, though that could be the question or it could…
Why isn’t social media getting me clients?
Are you posting on Instagram, getting some views or followers, but still not getting clients? It’s easy to assume the answer is more followers. So you spend more time making content, trying different hooks, learning Reels, and tweaking your Instagram bio. But if people are seeing your posts and still not buying, more visibility may not be the piece you’re missing. This is especially frustrating when you’ve been taught that online business works like this:…
Should I Monetize My Substack? Answer These 3 Questions First
I’ve had probably fifteen of you message me in the last month asking the same question. At the exact same time, my own feed is flooded with people teaching exactly that, how to get your first paid subscribers, how to price your Substack. The Substack gold rush is officially on. Here’s what I notice happening in your brain when you see that. “Oh my gosh, this is it. This is the thing. I can write and…
If You Still Hit the Space Bar Twice After a Period, This One’s for You
I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and…
If You Still Hit the Space Bar Twice After a Period, This One’s for You
I’d bet money you still do it. Period, space, space is insanely automatic for women born before 1980 with almost no thought involved on your part. It drives web designers and developers like me crazy because I have to search and replace to remove all of them before I can add content to a website, often adding hours to a project. Most of you never had a reason for it to wear off. 1987, and…
5 Things I’d Do Differently If I Was Building a Business in 2026
If I were starting from scratch in the online space in 2026, knowing everything I know now, there are five things I would do completely differently. Let me be clear: I don’t think what I did before was wrong, but I wasted a lot of time on things that felt productive and they really were not and I see women doing the same things every single day. Let’s dive in. Here’s my honest list. I’d…
