I’ve been asked a lot about SEO this week.
[If you’d like to listen to an audio version of this post, please click here]
Ladies if you’re not familiar with the term, it’s an acronym for Search Engine Optimization. In a bottom line kind of way, SEO is the technique used by website owners to make their website more search engine friendly. I’m going to tell you what I’m sure you have heard before: there is no guaranteed way to get your website to show up first in searches. Disappointing and it’s true. It seems to me that every single time someone figures the the ‘system’, the system is changed. The question, instead, is what can I do to improve my SEO?
The best advice I am going to start with is straight from the webmaster guidelines within Google itself:
Make pages primarily for users, not for search engines.
HELLO! This completely makes sense. I know, I know: That sounds easy but how do I do that? Google (gotta love them!) answers that too:
Create a useful, information-rich website, and write pages that clearly and accurately describe your content.
YES! Get clear about what your people want and need from you. Do you know what I think I love the most about the ladies who build Digital DNA websites with me? They are eager and ready to go deep into what their personal branding looks like so they can show up for real on their websites. That means getting to know what distinguishes her from others and using that to her advantage. Here’s the thing: doing it like she did won’t work for her. She gets that it’s time to step up, draw that proverbial line in the sand, and talk directly to the people she most wants to work with.
How can Google’s formula and answer help you, today?
By creating great content that your right people need and will share. Here are eight suggestions for you to activate your web SEO, Digital DNA style.
1. Get your niche on.
You’ve heard the buzz words about niche for a while now. By taking a stand and not trying to help everyone, more of the people you LOVE working with will be drawn to you. Translation: more clients and a healthier biz. I can tell you this for sure because it’s happened to me. When I finally figured out that my niche involved creating a website using my coach training, my client list grew. Fast. It’s time really start filtering all your content through the lens of what your niche is looking for. Good rule of thumb: think about your favourite clients. Imagine their problems (or better, yet, call ’em up and ask!) and offer solutions. You’ll be amazed at how quickly they’ll respond & share!
2. Be clear, not clever.
I know YOU understand what the creative name behind that new program you’re developing is. The question is: in this age of instant gratification, what will your right people think? If they can’t understand it, they may dismiss it. In the creation of your new services (and new content), please be sure to be clear.
3. Run a Q & A page on your site.
Invite questions from your clients through email, social media, or a survey. Pick one a week and answer it.
4. Post interviews of information your right people will devour.
Get in touch with someone who would be delighted to be featured on your website. Ask them the questions everyone wants to know. Type ’em up and hit publish. Or, take a screen video of the two of you jammin’ on Skype or in a Google Hangout and share it on You Tube. Embed the video on your site. Call them up and record your convo. You can create a mp3 of your interview for those who like to download and listen while they are in traffic or when they are exercising. Think print, video or audio! People love options.
Here’s what I do know from working with women in activating their web essence: it’s ALL personal. It also doesn’t have to be perfect. Your posts will evolve as you get clearer on your niche :) If you’ve never blogged before (ahem….like me!), you could start by thinking about all the things that fire you up about others in your industry. You can use all that passion to tap into your Digital DNA and start writing posts that personalize your truths.
Post them. Celebrate them. People like nothing better than seeing someone else talk about them. How fast do you think your work will get shared on social media when they see their own work featured? YES!
7. Share, share, and share!
Tips, resources, inspiration. [hint: anything that excites you, will excite your just right client]
8. Consider going to where your right people hang out.
If they’re not coming to you, how about offering to guest post somewhere that they do hang out? Join forums where you can share your knowledge. I’d be very interested to get to know someone (and her website) a lot more if she’s consistently showing up in my circles.
I’ve included eight suggestions in this post that I believe you truly can implement starting tomorrow if you choose. Are there other options and opinions? Of course! If you’re anything like me, you’ll spend time reading and investigating those too.
To bottom line SEO, gals, it’s about producing content rich information that the clients you adore won’t be able to wait to share with their circles. I’m up for the challenge. Are you?
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I’d love to hear your thoughts in the comments below!