I still can’t believe it. I made a couple of small shifts in the way I was using Pinterest for my business late last week. The results are blowing my mind.
On one of my boards, I went from this on May 16:
To THIS last night (and if I’d known this was going to happen, I would have taken screen shots at different points over the weekend! As it is, I found these in my email archives):
I just took this screen shot on my iPad:
I know, I know. You want to know the magic formula!
To be honest, I’m probably just as surprised as you are. I know a couple of things for sure. The most important thing I’d like to point out is that followers are only a number. It’s the quantity over quality adage here, ladies. I’m under no illusion that each of 1200 or so new followers I have could possibly be my ideal client. Having said that, I believe it makes it more likely in terms of increasing my reach to perfect fit clients that I currently have 1.4 k people following my pins (ok, well some of those may not be human. They could be automated spammers looking for follows back, but still…it’s impressive, yes?)
Here’s what I did:
- Took my personal account and turned it into a business account. Details on how to do that HERE.
- Made sure my profile description accurately reflects what I do (Hey, I’m Krista & I help women go deep, get real, get it right, and get it all online. Let’s activate your web essence by creating a website that’s ever-so-you.)
- I went through my boards and deleted those that no longer felt relevant. Think declutter + delete. Purge, lady.
- I created new boards that reflected my own personal views on what I’d like to create in the world. The key is to be CLEAR, not clever. I created a board called Web Design Inspiration and Trends. People get this. People will search for this. This is uber important, ladies. I subsequently created other boards, knowing what my current roster of clients have questions about.
- Commentary. I began actually including my own thoughts on the pins I was pinning to my boards. I included my point of view — what I liked, would change, and would encourage. I stopped only re-pinning.
- Use hashtags in your commentary. Still don’t know how they work? Found this great post to help.
- Add a couple of pins to your boards regularly.
That’s it! That’s what I did differently. Clearly, it’s not rocket science :)
I’ve realized through this exercise that I need my own new web presence. One that fits the work I truly feel called to create. Here’s a sneak peek of my website-work-in-progress :)
If you’re looking to stay in the loop on when I launch my new site (and grab your copy of my brand new free e-book coming with it), please jump in and add your email to my newsletter right here.