If you’re already creating Reels for Instagram, you don’t necessarily need to make brand-new videos for YouTube too. You can take content you’ve already created and upload it as a YouTube Short, giving that same video another chance to reach people.
Learning how to repurpose Instagram Reels as YouTube Shorts is especially helpful if you’re trying to be more consistent with your content without spending even more time filming and editing.
Instead of thinking of Instagram and YouTube as two completely separate jobs, you can use one piece of short-form video content in more than one place.
How do you turn an Instagram Reel into a YouTube Short?
The process is much simpler than you might expect. If your video is under three minutes, you can upload it from your phone using the YouTube Studio app and publish it as a Short.
In this video, I walk you through the process on my phone, including where to find the upload option, how to select your video, what to add for your caption, and which basic settings to check before publishing.
You’ll also see what happens after the Short is uploaded so you know how to confirm that it has been published correctly.
This is a useful little content-repurposing habit if you already make Instagram Reels and have a YouTube channel sitting there wondering why you never visit. Instead of creating more content, you can start getting more use from what you’ve already made.
Watch the video below to see exactly how to upload your Instagram Reel as a YouTube Short from your phone.
