What You Should Really Know About Adding Prices to Your Website
It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our…
Where do I start when developing a logo for my new business?
This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days,…
When & Why Do I need Branded Visuals to Accompany my Blog Posts?
I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content…
My Lady Love Summer Setlist Guaranteed to Take You Back
Summer’s unofficially here and I’m loving the sunshine. Birds chirping, beach walks, sunsets, and campfires. My husband gave me a really cool speaker for my shower yesterday and as I was browsing my playlists, I realized it’s been a while since I last created a fun playlist. It occurred to me that you might also like to get into the fun so today I’m sharing my Lady Love Summer Setlist. GRAB IT ON ITUNES HERE.…
A Candid Look at Privacy from Krista Smith
Can you feel the energy shifting online? It’s significant and deep. And it’s an opportunity. We need to ensure privacy for small businesses is addressed. Something is happening, and I’ve felt it for a while. I’m sure you have too. In this world of Google, Facebook, and privacy concerns, the European Union (EU) has taken a big step to protect personal data. You’ve likely noticed your inbox filling up with privacy policy updates. This is…
How to Decide What to Include in Your Newsletters
You’ve committed to building a business online. A big part of that strategy involves marketing your products and services to your ideal audience. In my last post, I talked about the reasons why you need to have a newsletter for your business. Today I’d like to cover five different strategies you could employ as you commit to communicating with your dreamiest clients. Before we dive into the strategic part of delivering content, I’d like you…
Do I Really Need a Newsletter on My Website?
I’m not going to hold back here. Yes. You definitely need a newsletter for your business. You need an opt-in area on your website so that you nurture leads. Here’s a statistic for you: only 5-20% of new visitors are ready to buy from you. BUT…that increases to 60-70% for returning visitors. (*source) There is a reason a new visitor has chosen to visit your website. There is something that you have to offer that…
What I learned on a Weekend Away Unplugged from the World
I’m just back from a heavenly long weekend in Florida with my daughter. Beach, sun, sand, and reading (fiction: Circe by Madeline Miller and non-fiction: Building a StoryBrand by Donald Miller). I can tell you that I spent about six hours staring at the ocean in total. Yes, it was heavenly. I listened to her pounding surf. I breathed in her salty air. I pondered. I imagined. I dreamed. When was the last time you…
Are You Stuck in Compare and Despair on Instagram too?
I wanted to share with you what I’ve been feeling in my own heart. It’s something that I’ve witnessed my own clients and mastermind sisters struggle with too. And I want to acknowledge that I’m feeling vulnerable. I’m feeling this way because I’m speaking my truth. And I can sense my judge-y inner critic sitting up tall and taking notice. So, I’ll do what I always do when I sense her presence, I’ll let her…
