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A Digital DNA Design for Beth Williamson Ruse

Each client I work with, I fall in love with. Such is the nature of my work. Beth was no exception.

This gorgeous woman came looking for, “A web designer who was able to take the vision I had in my head and compile the bits and pieces of that vision (from the calming colors of the beach to the coziness of a warm blanket) to translate it into a website that was a reflection of me, my work and my vibe.” I am beyond thrilled with our collaborative result!

Beth Williamson Ruse

When Beth came to me, she was looking for her site to feel spacious and simple, yet warm and inviting. She wanted it to be a classic design with a little bit of a modern twist on it. When people land on her site, she wants it to feel relaxing and for it to have an easiness about it. Well, Miss Beth…I believe it’s mission accomplished!

I asked Beth what she loved about her experience:

Oh my word- everything! I love that it is everything I was hoping it to be- that it has exceeded my expectations. I love that you were able to translate my work, and  the essence of what I do into a visual form. From the colors, to the font, to the texture, to the flow- it’s gorgeous. Truly reflects “my vibe”- clients often tell me that working with me feels like they are  sitting across from their best friend curled up sipping a cup of coffee -that there is a comfort and ease to our work, a connection as we collaborate and strategize- I feel that is the vibe of the site. I love- love- LOVE it. And I am so happy to have such a beautiful, professional site to represent me and the work that I do. My words paired with the visuals of the site- from the font, to the format to the colors to the texture all tell the story so well.
What else- Well, I ADORE you and all of your rockstarness! You are patient, intuitive, creative- you care about your work- you care about ME and helping me to get my work out into the world. Krista, you are gifted at what you do- how you can hone in on subtle comments I make in one conversation and take those ideas and put them into play. At times I feel you knew what I want before I could even put it into words. You are so encouraging and supportive both of this process and of me as a solopreneur.
By now, I know you know why I LOVE her right back!


Krista Smith on Beth Williamson Ruse
Krista Smith on Meet Beth Williamson Ruse

Krista Smith

If you are a woman over 40 who owns a small business, you understand how important it is to have your website, social media, and email marketing working for you while you sleep. I'm Krista Smith. Here at Activate Her Awesome, I have a proven framework that I use to develop websites and marketing plans that work so you can attract new leads and increase your sales.


  1. Beth on October 10, 2013 at 4:57 pm

    Mission accomplished is right!!!

    Krista- I LOVE my new site, the feedback I am receiving is amazing- that it is “crisp, clean, beautiful, spacious”, a “true reflection” of my work, “calming, warm, inviting.” Thank you a million times over for taking my vision and making it a reality- one that is even better than the one that I imagined!!!

    So much appreciation for you and your work!

    Huge hugs and lots of love to you!!!!!!!

    • Krista on October 11, 2013 at 1:02 pm

      Beth…I LOVE your site too :) So appreciative of the work we did together.

      Hugs right back, beautiful!

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