Roadmapping
The GPS to get your business farther faster

What is Roadmapping?

Let's pretend you wanted to come visit me in Halifax, Nova Scotia. You can't just drive east.

You have to plan your route, decide transportation, map out where you're going to stop, figure out how to get around any roadblocks, and navigate to my doorstep.

Designing (or redesigning) a website is similar. Without proper planning, you could be executing a strategy that doesn't support your goals, or actively leads you astray. Talk about a waste of money!

With RoadMapping, your one-time investment gives you a sensible website, an automation strategy, lead magnets, and sophisticated sales funnels that you can enact when you're ready. RoadMapping ensures that you have relevant, strategic direction, preventing costly redesigns down the road.

Here's how it works:

You'll get a 2-page prep package to complete and return before we schedule our call.

Then you book your call and we'll meet over Zoom for 75 minutes where we dive deep into your company, products, services and goals so we can come up with a rock-solid plan to get you from where you are now, to where you want to be. We talk about what's working, what's not working, what you really want to do, how you want to get paid, the easiest way to automate your current business, and how you can streamline your processes.

During our 75 minute session, I have four goals:

  1. I want to begin to understand your business and your underlying business goals
  2. I want to get to the heart of your current struggle with your business/online presence
  3. I want to offer a solution that solves your current struggle in a way that supports your business goals
  4. I want to create a roadmap for you to run with

You'll walk away with an mp3 recording of our Zoom call, and a detailed RoadMapping Report (PDF format) summarizing the strategy and technology that will help you meet your business goals.

What are the benefits?

  • It's the simplest opportunity to work with me 1:1, hive-mind style; there's no long-term commitment
  • You get expert intel regarding the technical and content components that will achieve the results you're looking for
  • It’s a valuable opportunity to talk about your business with an experienced, confidential and completely objective third party.

Please note: I only have space in my calendar for three RoadMapping sessions each month. This is because my clients more often than not decide to hire me to execute the RoadMap developed for their business.

All of this for only $297

What happens after our session is over and I receive my RoadMapping Report?

You could decide to continue.
You could decide to stop.
You could decide to pause.
You could decide to continue.

Included in your Roadmap Report will be a complete proposal on how to execute the strategy that will support your goals. If you are as excited about it as I likely will be, you'll say yes and we'll start on the path to building you a new website to reach those goals.

You could decide to stop.

You may decide to take your RoadMapping Report and figure out if this is really what you want. You may want to get a second opinion from someone close to your business. This is your session and you get to do what you want with the results. There is no commitment on your part to activate the strategy in the report with me. 

You could decide to pause.

You may need to time to get some traction before you commit. There may be pieces of the RoadMapping Report you can activate on your own and you'll circle back down the road for an updated assessment.

** Please note the action steps in the report are only locked in for 30 days with respect to pricing. If you come back to me after 30 days, I'll need to re-quote based on my then current ability to execute your RoadMap.**

RoadMapping outlines the best solution for your business, helping you save money and time.

When we take the time to pause and identify the most logical and manageable way for you to grow your business, you'll experience a greater ROI.

I'm a big believer that it's better to take more time and do it right the first time than to rush through and end up with the wrong solution.

Even if you think you know exactly what you need, RoadMapping can find short-cuts within the solution.

Yes. Imagine that. The solution you thought you needed might not be so complicated after all.

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