The Pivot Partnership
Your business works. Your next move needs a plan.
1:1 strategic support for female business owners ready to reach the next level of success.
You are already REALLY good at what you do.
Your clients get results, they send their friends your way, and the business pays you well enough as long as you show up for every session, every project, every deliverable. Which is the catch, isn’t it? It works beautifully on the days you’re in it.
Maybe you’re in the other spot. The business you built isn’t the one you want to be running anymore, and you can feel it every time you open your calendar. You have a pretty good idea of where you’d like to go next. You haven’t made the move because it’s a big one, and you’ve got a lot riding on getting it right (the income, the reputation, the clients who count on you, take your pick).
Either way, you’ve been chewing on this for a while, probably longer than you’ve admitted out loud. There’s likely a half-written offer sitting in a Google Doc somewhere with a title you’ve changed fourteen times.
You’ve also already put real money into the group mastermind from that famous coach and you came out with a few new contacts and the same question you walked in with. What’s keeping you stuck is rarely a lack of ideas. You have a drawer full of those!
What you don’t have is someone who can look at the whole picture and help you decide what to move on first and what to leave alone.
Staying where you are costs more than it looks like on paper.
If your income runs on your hours, you already know where the ceiling is. A week off is a week without pay. You can raise your rates and that only goes so far before you're back to the same number of clients and the same tired Thursday afternoons.
If you're trying to pivot, you're probably running the old business while half-building the new one, so neither gets your best energy. Every offer you started and didn't finish is one more thing living in your head. Your audience can't tell what you do now, so the right people have a hard time finding you and the wrong ones keep booking you.
Months go by like that. The decision doesn't get easier with time. It gets heavier, and you're making it from a tired place.
I know this spot well. I'm Krista.
I started my business after becoming a professional coach in 2009, quickly moved into graphic and web design, then taught web design and development, and rebuilt my entire business again in 2019 after my marriage ended and I walked away with nothing. I got StoryBrand Certified in 2020 and pivoted totally at the beginning of a global pandemic. Was I crazy? Maybe. I was also determined to get it right.
My formal degree is in education so I’m a natural teacher and for 16 years my work has been making modern marketing accessible to women who grew up in a completely different technological world.
When we work together, we make decisions with data. Before we build anything, we look at what your business is already telling us, so the strategy rests on what’s working with your audience instead of a hunch or whatever the loudest coach online said this month.
Listen, it’s clear you already understand how to build a business. What you need now is a brand strategy that fits where the market is now, with clear positioning, an offer that stands on its own, and a clear message that brings in the right people without you chasing them.
How it Works
Depending on where you're headed, the work might mean developing a scalable offer, mapping the income opportunities that make sense for how you work, tightening your messaging so people understand what you do, or planning the pivot in a way that doesn't blow up the income you have now.
Part of the work is also deciding what to let go of.
By the end of four months you know what this next phase of your business looks like, who it’s for, and what order it happens in.
You can also see the numbers behind why so the decision doesn’t rest on a feeling you had in the shower.
Depending on where you started, you walk out with a clear offer that doesn’t need your hours to deliver or a pivot that’s decided and underway instead of circling. Your message finally matches where you’re going, which means the right people can find you and the wrong ones stop booking you.
That pile of half-started projects taking up space in your head? Every one of them is finished, scheduled, or off the list on purpose (and yes, you get to cross things off with great satisfaction). You stop second-guessing the next move because you can see the whole map, and your Thursday afternoons look different.
Testimonials
I've worked with coaches who spent more time telling me how successful they were than showing me how to succeed. Working with Krista is completely different. The focus is on MY business, MY goals, and what will actually work for ME. My accounts are growing, but more importantly, I finally have a clear path to making money from what I'm building and creating a real community around it.
Krista gets the way we think as women in business. She's brilliant, inspiring, and downright practical. She brings so much energy, passion, and generosity to every conversation that I leave buzzing with excitement about what's possible. She's my absolute favourite, and I genuinely believe you're missing a huge opportunity if you don't work with her.
For 13 years I had a dream. I had no idea how I could make it any type of 'hustle' let alone a side hustle because I'd never made a cent in my business. I even started believing it was only an expensive hobby. Then I met Krista.
It only took 2 sessions and 120 minutes for Krista to help me get at what has been locked away for years. Hire her.
STEP ONE
SIMPLIFY
Join Her Launch Lab & get instant access to our need-to-know blueprint.
STEP TWO
SUPPORT
Get support from our forum, tech training lab, & group coaching calls.
STEP THREE
STRATEGIZE
Launch your website, your own brand strategy & let clients love you.
By becoming a member of Her Launch Lab, of course you will get a website that will position your business for success.
You’ll also get:
✔ Access to me in a private support forum (via a closed Facebook group) where you can ask all your questions and get answers directly in a safe, supportive female-centric community.
✔ Mastermind style, monthly group coaching calls where we dive deeper into what’s really going on and what you do and don’t need to do next.
✔ A website template that’s built to convert along with “mad libs” style copy so that you can fill in the blanks and launch your website live in a weekend once you have your headshot ready to go.
✔ A need-to-know blueprint for simple success that’s built to get you into action. You’ll understand what to focus on when and, more importantly, what you don’t need to do so you can focus your efforts into profit producing activities.
✔ Monthly DYF Social Media Post Ideas, built for audience attraction - so you can boost your confidence and woo your clients like honey on bees (12 posts monthly so you can consistently post 3 times a week without the stress of thinking about what to post.)
✔ New trainings every month that will support you as you learn how to build a solid + profitable online business that works for you when you’re not even there.
✔ Accountability for twelve months in keeping your business moving forward so that success doesn’t feel tied to a timeline.
✔ A sisterhood of like-minded women who are ready to support each other so no one feels like she’s doing it alone.
No clients in your inbox? No fun.
Here’s the truth: your passion was designed for action, encouragement, excitement & clarity.
Join me in Her Launch Lab and Let me be your guide as we launch your website, your brand strategy, and your business, right.
