3 Smart Strategies to Attract More Business

By Krista Smith / July 12, 2015

My teenage daughter and I are currently making our way across Europe. It’s incredible. Last night I sat watching the sunset over the Aegean Sea and thought about our experiences thus far. As I sat with breeze blowing in my hair and the sweet smell of the sea air, I was quickly reminded how slowing down can help the women I work with gain some serious traction in attracting more clients. I thought about how my daughter and I started this journey alone, not knowing what to expect. And how after our first few hours, we got to know and…

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Claiming My Truth: I Am a Teacher

By Krista Smith / June 17, 2015

We are all on a journey. This I recognize. Some journeys are bumpier than others. Some are smooth sailing. It will not come as a surprise to you that I LOVE all things tech-y. Designing and coding a website is fun for me. It’s easy and there is no better challenge in my world than conquering a new software and making it work for my clients. What you may not know about me is that I started off in this world as a teacher. An elementary school teacher to be exact. I was Miss MacKinnon long before I became Krista Smith. I loved…

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FREE: New Screensavers/Wallpaper for Spring!

By Krista Smith / March 28, 2015

I’m not sure where you live but here in Nova Scotia it’s been a loooooooooonnnnnnng winter. In the past fourteen days alone, we’ve received just over 90 centimeters of the white stuff (that’s 35 and 1/2 inches!) here in the Halifax area. SERIOUSLY. You’d think as a Canadian, I’d be use to snow. The thing is we live in a Maritime climate. A typical winter for us means 10-15 cm of snow followed by rain a few days later that washes the white stuff away. We generally have cold temperatures but our proximity to the Atlantic Ocean brings a mixed…

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A New and FREE E-course just for you :)

By Krista Smith / February 9, 2015

Hello Beautiful! February is here and I’ve been in full on creation mode since January began. I’m hoping you’ve been nourishing your own creative inner self too! I’ve just finished an intensive weekend course called Pattern Camp by Jessica Swift. I loved every second of learning new things. Being a student again took me back to thinking about when I was a teacher myself. I educated young minds here in Nova Scotia for ten years. I loved every second of it. I’m certain that’s why I’m so excited about a new e-course I’ve developed with my very good friend and…

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Happy New Year to You – Screen Savers for Your Computer & Mobile Devices

By Krista Smith / January 1, 2015

It’s a time of new beginnings. New ideas. Dreams. Plans. As we enter into 2015, I’m so excited for what’s possible. I had amazing feedback from you last month with the wallpaper screensavers I created for you! I was inspired this morning to create three more choices for you for January. Here’s my favorite on my iPad: Enjoy & please share with your friends! All you need to do is click on the one you’d like to download (it’ll open in a new window), then simply right click, save as, and then download to your device. Once it’s saved, go into your screen saver settings to…

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Customizing and Personalizing your Opt-In Process using MailChimp

By Krista Smith / September 16, 2014

Imagine this: Melanie (who happens to be your most perfect client, though neither of you know that yet!) is clicking around online. She’s searching for just what you have to offer. She spends time with your website and gets more and more drawn in as she scans through your site. She reads your last couple of blog posts and feels an instant connection with you. She’s not quite ready to buy what you’re offering yet but she’s very interested to see how your services might be exactly what she’s been searching for. She spies your newsletter sign up, is intrigued…

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A Case Study: Using Photographs to Elevate Your Personal Brand

By Krista Smith / October 12, 2013

I’ve been asked several times in the last two weeks about photographs.  Specifically how you can strengthen your personal brand by adding images to your web presence. This past August, it was time.  Two years had passed since my last headshots were taken. I really needed (and wanted) to update my website and social media profiles with images that really reflected me and the work that I do. So I went on a mission. I started looking through pinterest to find images that spoke to me.  Maybe it was a pose I liked. Maybe it was the lighting of another.…

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Five Things You Need Before Hiring a Web Designer

By Krista Smith / October 6, 2013

I adore the excitement that comes with each new client looking to work with me to build a website and a personal brand. I’ve discovered through working with my ideal clients that there are five things that can actually stop the process from going forward. And you know how frustrating that can be…for both of us. For you, the client, because you’re finally ready for the investment that comes with a professional design. For me, because I’m in love with your work and can’t wait to breathe life into it and bring it alive visually. If you’re looking to get your…

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A video for you on personal branding

By Krista Smith / May 31, 2013

I’ve had some time to really think about what I want women to know when they start to build their personal brand online. Today, I found lot of pins that really spoke to me about what I believe to be true about building a web presence.  If you want to see my inspiration, head on over to my pinterest board. I got creative and created this just for you. Enjoy!      

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Two ways to make your personal brand more YOU

By Krista Smith / April 30, 2013

The biggest mistake a woman can make is not to be herself in public or private. — Diane Von Furstenberg I’ve been working with a lot of women lately who come to the design process with something like, “OOOHHH…I want my website to be just like [insert name here], only more ME!” Ladies, you are so brilliant all on your own.  It’s totally possible to create a personal brand for you that looks and feels exactly like you do. It’s like this: there’s you [with all your personal flavor of awesomeness] and there’s your business [that problem you are solving…

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