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Two ways to make your personal brand more YOU

The biggest mistake a woman can make is not to be herself in public or private.
— Diane Von Furstenberg

I’ve been working with a lot of women lately who come to the design process with something like, “OOOHHH…I want my website to be just like [insert name here], only more ME!”

Ladies, you are so brilliant all on your own.  It’s totally possible to create a personal brand for you that looks and feels exactly like you do.

It’s like this: there’s you [with all your personal flavor of awesomeness] and there’s your business [that problem you are solving for your ideal client].  That, woman, is your personal brand.

I don’t know about you, but I’ve been caught by the pinterest bug.  Today I wanted to bring in two pins I found that can help your personal brand be more YOU.

1.  How to build a brand of Awesomness (and a ginormous community)

This is a pin I found from Mackenzie Fogelson and a post she did on I love how they break each step down for us!

Personal Branding with Krista Smith


2.  The Psychology of Color

This is a pin I found from and it’s a great glimpse into color and your personal brand.

The Psychology of Color, with Krista Smith, Personal Branding Coach

For source please click on the infographic.

There are SO many wonderful info-graphics out there that help us REALLY understand what we can do to make our personal brands feel more like US.

A couple of questions for you:

1. How are you going to start building your community?

2.  What colors [shades of, tints of, or hues of] tell the story of your personal brand?

The answers to these questions will help you gain clarity in what you’ve already created for your business and may even inspire you to evolve.

In the comments, I’d love it if you’d share any pins you’ve found that would help other brilliant women just like you who are looking to create their own personal brand online.




Krista Smith

If you are a woman over 40 who owns a small business, you understand how important it is to have your website, social media, and email marketing working for you while you sleep. I'm Krista Smith. Here at Activate Her Awesome, I have a proven framework that I use to develop websites and marketing plans that work so you can attract new leads and increase your sales.

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