Welcome to Activate Her Awesome with Krista Smith, Web Design, Marketing, Strategy

The Grown Woman's Guide to Building a Business Online

Her Path, Her Pace

Your all-in-one membership for learning how to build and grow a business in the online space. Especially if you didn’t grow up with tech but you’re ready to figure it out now.

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Maybe you’re here because you have to be.

Because the job market hasn’t been kind. Because retirement feels out of reach. Because doing nothing isn’t an option anymore.

Maybe you’re here because you want to be.

Because the kids are grown and it’s finally your turn. Because you’ve got ideas, energy, and a whole lot of life left. Because you’re not done. You’re just getting started.

You’re not looking for hype or hustle.

You've got too many life experiences under your belt for that. You’re looking for a plan. Something practical. Learnable. Yours. This space was made for you. Step-by-step guidance from another woman your age to help you build something real, on your terms, in your time.
So you can stop relying on low-paying jobs, start trusting your own voice, and finally move forward with more control and confidence.

It’s not too late. You’re not behind. You’re exactly where you need to be to begin.

What is Her Path, Her Pace?

Her Path, Her Pace is a collection of on demand digital courses that teach you how to show up, sell with confidence, and make money doing what you love.

You'll unlock a practical training library for women over 50 who didn’t grow up with smartphones but are ready to use them to build a business on their own terms.

Whether you’re starting from scratch or coming back after life took you in another direction, you’ll learn how to grow a business in the online space in a way that feels doable. The lessons are clear. You can pause, rewind, and go at your own pace. And when you finish something? You’ll actually feel like you get it.

This is where smart, capable women learn how to show up, build something they’re proud of, and start making money doing work that actually means something to them.

The Digital Courses Inside the Membership Will Help You:

01.

Learn how to turn your passion into profit, with simple steps that show you how to make money doing what you love. No more feeling lost, sales-y, or stuck in “just a hobby” mode.

02.

Stop chasing every new idea and finally launch offers that land. You'll follow clear steps that keep you moving forward without wasting time or second-guessing every decision.

03.

Sell your products or services in a way that feels like you. Nothing awkward or cringe-y. Learn how to start conversations that help the right people find you.

04.

Create content that connects and grows your business without draining your energy. You’ll follow a simple plan that fits your brain and your real life.

05.

Turn your content into magnetic messaging. The right people will find you, follow you, and want to work with you. All without having to hustle nonstop or burn yourself out.

06.

Learn how to design in Canva so your brand looks polished, professional, and consistent. You’ll create your own graphics and resources with ease, no design degree required.

Chances are, you’ve already spent good money on digital courses that left you disappointed.

Not because you weren’t committed, but because the teaching didn’t land.

Most programs assume you can keep up, skipping over steps that younger generations just seem to know. But if you didn’t grow up with a smartphone in your hand, those steps matter.

Her Path, Her Pace gives you a simpler way to learn the tools and systems that help you show up, get seen, and start earning online. It’s everything you need, taught in a way that actually sticks.

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Imagine what it'll feel like to have a laptop lifestyle that affords you:

FLEXIBILITY

Working on your own terms, in your own space. Just you, finally trusting yourself without any commute or boss to impress.

SECURITY

Building a business that fits your life and lights you up can open up new freedom, even if you're starting small.

PURPOSE

Doing work that lights you up. Feeling proud of what you're building. And knowing you don’t have to figure it out on your own.

And just who is your guide?

Me! I'm Krista Smith.

StoryBrand™️ Certified Marketing Expert, Teacher, Credentialed Coach, Web Designer, Single Mom, and Digital Dreamer.

With over 15 years of experience in the digital landscape, I understand the frustration of investing time and money into courses that leave you more confused than when you started.

That's why I focus on delivering clear, actionable guidance that helps you feel confident and capable. As someone who has been recognized for my zone of genius in digital marketing, patience, and effective teaching methods, I make it my MISSION to make complex concepts easy to grasp.

Here's what you can count on inside my membership: I am dedicated to creating easy-to-follow and highly practical programs, like my Instagram and email marketing training, which have been praised for their value and accessibility.

Krista Smith, Her Path, Her Pace

My goal is to empower you, no matter your age, to reach beyond the basics of growing a digital business, helping you feel like a winner rather than overwhelmed by technology. Your success is my mission, and I am here to support you every step of the way.

Here are the courses you'll immediately unlock:

Insta-Glam (Value: $147)
Insta-Glam (Value: $147)
CapCut 101 (Value: $147)
CapCut 101 (Value: $147)
Canva 101 (Value: $347)
Canva 101 (Value: $347)
How to Sell (Value: $500)
How to Sell (Value: $500)
How to Create Carousels that Convert (Value: $247)
How to Create Carousels that Convert (Value: $247)
Her Pathway to Passive Income {Value $497)
Her Pathway to Passive Income {Value $497)
The Ultimate Email Marketing Training (value: $147)
The Ultimate Email Marketing Training (value: $147)
NEW + IMPROVED Ultimate Instagram Training
NEW + IMPROVED Ultimate Instagram Training
How to Cultivate Confidence on Camera Masterclass (my signature keynote) (value: $247)
How to Cultivate Confidence on Camera Masterclass (my signature keynote) (value: $247)
Content Bank (Value $247)
Content Bank (Value $247)
How to Share Your Lead Magnet (Value: $147)
How to Share Your Lead Magnet (Value: $147)
Chat GPT Prompts (Value: $250)
Chat GPT Prompts (Value: $250)
Five Minute Reels Course (value: $147)
Five Minute Reels Course (value: $147)
The Client Welcome Kit (value: $247)
The Client Welcome Kit (value: $247)
Puzzle Grids (value: $47)
Puzzle Grids (value: $47)
Learn How to Use the Edits App (Value: $500)
Learn How to Use the Edits App (Value: $500)
How to Launch a YouTube Channel (Value: $247)
How to Launch a YouTube Channel (Value: $247)
Pinterest Made Simple (Value: $147)
Pinterest Made Simple (Value: $147)

What you get:

➡️ Instant Access to my most popular courses:

✨ Insta-Glam(value: $147)
✨ Canva 101 (value: $347)
✨ Your Pathway to Passive Income: Stop Guessing, Start Earning How to Plan Your Path to Passive Income & Identify the Right Idea from the Start (value: $497)
✨ How to Sell Without Being Sales-y(value: $500)
✨ Content Bank: How to Map Month's at a Time of Customer-Focused, Results-Driven Content for Social Media in Under an Hour (Value: $247)
✨ Chat GPT Prompts (value: $250)
✨ Conversions Made Simple - How to Share Your Freebie or Paid Offer(value: $147)
✨ How to Create Carousels that Convert (value: $247)
✨ Capcut 101 (Value $147)
✨ Five Minute Reels Mini Course (value: $97)
✨ The Ultimate Email Marketing Training (value: $547)
✨ How to Cultivate Confidence on Camera Masterclass (my signature keynote) (value: $247)
✨ The Client Welcome Kit (value: $247)
✨ YouTube 101(value: $247)
✨ Pinterest Made Simple (value: $147)
✨ Puzzle Grids (value: $47)
✨ Reel Covers (value: $47)
✨ Social Media Made Simple / Canva Marketing Vault (value: $547)

PLUS NEW TRAINING BEING ADDED ALL THE TIME
✅ Instant rewards for participation.
✅ ALL in an app. No Facebook forum. It’s integrated into the community.

What exactly do I get when I join?
You’ll get instant access to a full library of step-by-step trainings that show you how to grow a business online. From messaging and content planning to Canva, social media, sales strategy, and Reels, you’ll be able to log in and learn at your own pace, whenever it works for you.
Is this a course or a coaching program?
This is a self-paced membership with over 15 digital courses. There are no live calls, group coaching, or peer feedback included, and the price point reflects that. It’s designed for women who want to work through the content on their own schedule, without deadlines or pressure.
Can I ask questions or get feedback as I go?
This is a DIY experience, which means it doesn’t include direct access to me or real-time support. If you know you’ll want feedback or help as you go, check out the Activate Her Awesome Academy. That membership includes weekly live calls and daily access to me inside the community in addition to the exact same course library.
How do I upgrade to the Activate Her Awesome Academy Membership?
Here’s how it works:
 
First, cancel your current membership from inside your account.
 
Then, head over and join the Academy here. Once you’re in, I’ll prorate your first month so you’re not paying double.
 
Just shoot me an email at support@activateherawesome.com and I’ll take care of it.
I’m not very tech-savvy. Will I be able to figure this out?
Yes. Every lesson is made with beginners in mind. I walk you through each step clearly so you can follow along, pause, and come back to it anytime. You don’t have to be good at tech. You just have to be willing to try.
What if I fall behind or don’t finish right away?
There’s no falling behind here. As long as you’re subscribed, you’ll have access to the full training library. Go at your own pace. Come back when you’re ready. You’re in control.
What if I need to pause my membership because life happens?
Whether you're caring for aging parents, dealing with health issues, or just navigating a lot right now, I get it. This membership was built with real life in mind. You can cancel anytime, and if you decide to come back later, you’ll be welcomed back without missing a beat.
How much time will this take each week?
That’s completely up to you. Some members set aside one hour a week. Others dive in over a weekend. There’s no right way to learn. Just your way.
What if I’m not sure this is right for me?
You can start with a 7-day free trial and see for yourself. Get inside, explore the training library, and decide if it feels like the right fit. If it’s not, you can cancel anytime before your trial ends and you won’t be charged.
Worried about the monthly fee?
You already spend $19 a month on things like wine, takeout, or coffee with a friend. Why not spend it on building something that actually moves your life forward?

The business training you’ve been looking for, finally taught in a way that fits how you think, learn, and live.

Imagine what it'll feel like to finally had the words, the visuals, and the confidence to show up fully, because you’d unlocked a program that actually teaches you how to do it, from a teacher who gets what it’s like to learn this later in life?

You carve out an hour of quiet time.
You open your laptop, coffee in hand, and log into your member dashboard.
You follow a simple, step-by-step lesson that actually makes sense the first time.
You pause when you need to. Rewind when you want to hear it again.

You start drafting a post or planning your offer, and for once, you know what to say.

No more staring at the screen, wondering how to talk about what you do. You finally have the words that sound like you and speak to the people who need you.

Then you pull it all together with visuals that actually feel like your brand.

Your colors match. Your graphics look polished.

And for the first time, you feel proud to share it.

You finish what you started. You click publish. You feel proud. And clear. And capable.
And slowly but surely, the right people start to find you.

Not because you shouted the loudest. But because you showed up.

Her Path, Her Pace gives you everything you need to grow online with clarity, confidence, and no skipped steps.