Two ways to make your personal brand more YOU
The biggest mistake a woman can make is not to be herself in public or private. — Diane Von Furstenberg I’ve been working with a lot of women lately who come to the design process with something like, “OOOHHH…I want my website to be just like [insert name here], only more ME!” Ladies, you are so brilliant all on your own. It’s totally possible to create a personal brand for you that looks and feels exactly like you do. It’s like this: there’s you [with all your personal flavor of awesomeness] and there’s your business [that problem you are solving…
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Website, Wordpress, and What it all REALLY Means (Wordpress 101 for Female Entrepreneurs)
I’ve found myself explaining the basics of how I help women develop their own personal brand [Digital DNA] a fair bit lately – the technical side of things. You see, websites don’t just appear for free online. Well…they can, but the ladies I work with want to be seen as a leader in their field and they know having a clean, professional, and credible online home is the way to go. Today, I’d like to use opening a coffee shop as the metaphor to explain how building a website with me works. The first step in building a website…
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5 Principles To Help You Decide What Needs To Go Into Your Website Sidebar (& 3 things you should never include)
The website sidebar. That narrow column usually found on the right hand side of a website. I like to look at it as the place where you can provide added value and offer visuals to help your website visitors make good decisions. If you can provide a good and consistent experience for them, you can ultimately encourage them to take an action [because, ladies, it’s all about conversion. We want more business, yes?]. We want them to comment, share our content, subscribe to our list, contact us, or purchase our offerings. We can use the sidebar of our websites to accomplish just…
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What I know for sure about designing a website
“All great changes are preceded by chaos.” ~Deepak Chopra When I started my business three years ago, my work looked very different than it does today. I’ve been through several website tweaks since I launched my first one. Interestingly enough, I’ve now got clients who are on second (and third) web presence redesigns. Through my own experiences of building my own website to the experiences of my clients, I’ve discovered eight things I know for sure about designing [or re-designing] your online home. 1. You will evolve, as will your content. Take a minute and let that sink in.…
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Five crucial things to consider when designing (or re-designing) your website
[If you’d like to listen to this post, please click HERE…you know if you’re driving or on the treadmill!] Activating your web essence is my approach to creating a home for you online that conveys exactly how awesome you really are. It’s Digital DNA. I adore watching new clients show up in our initial conversations exploring what they want their website to look and function like. As a trained coach, I love asking powerful questions that uncover what it is that they’re truly after. I’ve discovered there are five things common to each new design I create that can set each…
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