Ten Mistakes You Don't Want to Make on Your Website via Krista Smith @ActivateHerAwesome.com

Ten Mistakes You Don’t Want to Make on Your Website

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I’ve been helping women for over ten years build a website for their business that attracts AND converts. I’ve watched countless others make costly mistakes. Your website needs to be appealing to your audience, be a genuine reflection of you, AND help you generate revenue. If your website is not making you money, it might be time to have a look at why that is. Today, I’m sharing ten of the top mistakes I see women making on their websites. I’m even sharing the simple solutions that can help fix the issues. Here are ten things that MIGHT be costing…

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HOW TO WRITE A MISSION STATEMENT FOR YOUR BUSINESS via Krista Smith at ActivateHerAwesome.com

How to Develop a Mission Statement for Your Business

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I’ve spent a lot of time over the past several weeks scouring the web for a solid resource I could send to my clients (and use myself!) that would help articulate their mission. What I learned is that I couldn’t find one resource that gave me a step-by-step, easy formula that I could begin to play with and refine for what I felt like my mission was becoming. So I returned to the teacher in me (my education degree STILL comes in handy, see Mom!) and I developed a worksheet that I used to flush our my own mission. I…

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How to Use Your 404 Page to Engage Your Audience _ via Krista Smith at ActivateHerAwesome.com

How to Use Your 404 Page to Engage Your Audience

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It happens, ladies. We redesign our websites. We direct traffic from one URL to another. Inevitably, a visitor will stumble onto a 404 error page. Now it’s not as bad as it sounds. A 404 page is a page that exists on your website to let people know the link they’ve followed is no longer there. You might access a 404 page when the web page you’re trying to get to doesn’t exist anymore. Some of the reasons it may have disappeared include: The URL (the link) or its content (such as files or images) has been deleted or moved…

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Where do I start when developing a logo for my new business__ via Krista Smith at ActivateHerAwesome.com

Where do I start when developing a logo for my new business?

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This question comes up at least once a week with my clients. I know you’ve been wondering about it to. Where do I start when developing a logo for my creative business? Let’s get something out of the way right out of the gate. In today’s landscape, a logo is quite simply a recognizable graphic design element that illustrates your business name. It may, or may not, have an icon associated with it (these days, the big brands rarely do). Here’s the bottom line: a logo is a tool to help communicate and represent the brand behind it. When you’re…

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When & Why Do I need Branded Visuals to Accompany Blog Posts_ _ via Krista Smith at ActivateHerAwesome.com

When & Why Do I need Branded Visuals to Accompany my Blog Posts?

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I’ve had this question several times over the past few weeks. At what point do I commit to having a branded graphic to go alongside my blog posts? I have a hunch you’ve been curious about this too. In today’s post, I’m going into the reasons behind why you’d want to consider this and the exact tools I use to make this happen in each of my blog posts. Our goal as we write content that go into our blog posts is to help our audience and offer up our expertise. For example, in this blog post my goal is to…

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How to Decide What to Include in Your Newsletters

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You’ve committed to building a business online. A big part of that strategy involves marketing your products and services to your ideal audience. In my last post, I talked about the reasons why you need to have a newsletter for your business. Today I’d like to cover five different strategies you could employ as you commit to communicating with your dreamiest clients. Before we dive into the strategic part of delivering content, I’d like you to pause for a moment and hop over to your own inbox. I know you’ve given your email to a number of businesses. It’s important…

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Do I Really Need a Newsletter on My Website?

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I’m not going to hold back here. Yes. You definitely need a newsletter for your business. You need an opt-in area on your website so that you nurture leads. Here’s a statistic for you: only 5-20% of new visitors are ready to buy from you. BUT…that increases to 60-70% for returning visitors. (*source) There is a reason a new visitor has chosen to visit your website. There is something that you have to offer that is intriguing to your audience. AND it’s okay that they’re not ready the first time they visit. This is an opportunity. You get to build…

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How to Deal with Website Envy via Krista Smith at ActivateHerAwesome.com

How to Deal with Website Envy (the struggle is real)

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We’ve all been there. You’re scrolling through your social media feeds and you see someone in your world has redesigned and relaunched their website and it is beyond gorgeous. You probably spend what seems like hours admiring all the little nuanced design flourishes and click-worthy calls to action. You lovingly gaze with wonder at their ability to connect with their audience. Then you look at your own website. You start to see all the areas where you’re falling short in serving your own audience. the images you used don’t reflect your vibe anymore you have evolved and what was once…

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Take the QUIZ - Activate Your Brand Essence

Do you want to learn how to Activate Your Brand Essence?

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TAKE THE QUIZ!   TAKE THE QUIZ

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How to Create Your Own Brand Aesthetic using Pinterest

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If you’ve downloaded my latest free offer, you know that creating a brand personality statement is a crucial part of breathing life into your online brand. This might include a website re-design as well as collateral elements for featured images on your blog, your Instagram aesthetic, and even the words you choose to use on your website. (Don’t have my guide to developing your brand personality, yet? Get it HERE.) In this post, I’m going to take you step-by-step through my personal process of helping clients curate your own mood board using Pinterest so you can be ready for a…

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Are you making these three mistakes using fonts on your images via Krista Smith @ ActivateHerAwesome.com

Are you making these three mistakes in using fonts on your graphics?

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I’ve watched entrepreneurs make some doozie mistakes lately on Instagram and in their blog post graphics. I’m a huge advocate that you can and should create your own graphic images particularly with the ease of tools like Canva. Here’s the scoop though: creating a graphic for IG or your blog post isn’t just slapping text on an image. I believe it needs to involve a cohesive aesthetic created carefully for your brand. I’m talking about a well thought out strategic decision, not some knock off or thrown together mish-mash. In today’s post, I’m sharing 3 common mistakes I see people making…

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How to Build Boundaries and Create Processes that Support your Client Based Business via Krista Smith at ActivateHerAwesome.com

How to Build Boundaries & Processes that Support your Business

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I get it. You’re nice. If you’re anything like the women I work with, you likely have an overwhelming desire to deliver an amazing customer service experience so that your clients will recommend you to all their friends. At first it often may even feel like the answer to the hustle you’re growing tired of to find that next elusive damn ideal client everyone is going on about. Then it hits. The wall of “OMG what did I create?”. You’ve got clients emailing you with obscure and way out of scope questions and demands. Your reaction is likely to either…

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HOW TO FINALLY GET OVER YOUR FEAR OF BLOGGING via Krista Smith ActivateHerAwesome.com

How to Finally Get Over the Fear of Blogging and Connect With More Dream Clients

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I can’t tell you how many of the women I work with say to me that they know they need to start using their blog but they start thinking about it and they break out in a sweat. I know what it’s like to build a business and not know where to even start with writing content. New things are scary. Engaging and building an audience on your blog can take you right to the edge of chuck it #%ck it. When I was first building my own web design and coaching business I had no one in my life…

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How to ask for (and receive!) the kind of feedback you need via Krista Smith at ActivateHerAwesome.com

How to ask for (and receive!) the kind of feedback you need to move forward

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Once in a while, we all need a little help and asking for the right kind of feedback is one of those things. What I often see clients and colleague get tripped up on is how to ask for what we need in a way that feels respectful, appreciative and clear. How many times have you asked your client for feedback on your work or ideas and either heard nothing or you receive detailed and copious notes on every single letter on a page? The problem may not be with your client. The problem could be with you because you’ve…

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THE TOP 5 BOOKS I RECOMMEND YOU READ IF YOU WANT TO ACTIVATE YOUR OWN AWESOME via Krista Smith ActivateHerAwesome.com

The Top 5 Books I Recommend you Read if You Want to Activate your Own Awesome

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Summer is inching towards us in Canada and since my retreat last week I’ve been inspired to step up my own game and connect more to my own word of the year (R I S E). I’ve been spending time re-reading the books and passages from books that have helped me in activating my own awesome this past year. It occurred to me that because I love discovering what other people are reading, you just might be interested in what is on my own bookshelf too.   Today I’m sharing the top 5 books I recommend to my own clients (and business…

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Blueprint for Client Success by Krista Smith of ActivateHerAwesome.com

Introducing The Blueprint for Client Success: How to Get Off To a Spectacular Start

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I don’t know about you, but I adore being generous. I’ve been thinking about how I can make your life a little easier as you navigate your client work. This got me to thinking about how I’m just finishing up the beta round of my own business building group course so I had tons of possible topics! I ran the beta program specifically for web designers this time. I’m thrilled with the feedback and can’t wait to offer it for other creative entrepreneurs later this year. One of the last modules in my course dives deep into client systems and…

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How to say no to the people in your life who want your time for free via Krista Smith on ActivateHerAwesome.com

How to say no to the people in your life who want your time for free

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We’ve all been in the difficult position of giving our time and expertise away for free. If you’re at the early phase of building your business, it’s likely you’re even enjoying the fact that friends, colleagues, and professional acquaintances are seeking you out for your expertise. There comes a a time in every creative entrepreneur’s life where you find yourself wondering where the line is between casual advice and crossing over into your own services. I show up all the time in online communities and give my time away for free by answering questions, providing support, and championing those who…

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How you can wow your clients after your first consult (including a script!) via Krista Smith | ActivateHerAwesome.com

How to wow your potential clients after your first consult (script included!)

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Imagine this: You have just finished your first consult with a potential new client. And it felt good. You consciously decide to move this potential client solidly into the “she would be great fit” column. Instead of getting to work on her proposal and sending it her as promised, you’ve got a golden opportunity to wow your client right now {as soon as you finish your consult} to make an even better first impression. We all know that proposals take time. The amount of research and effort that goes into creating a sound proposal can’t be rushed. Sometimes it can…

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How you can use a bad client experience to grow your business by Krista Smith at ActivateHerAwesome.com

How You Can Use a Bad Client Experience to Grow Your Business

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If you been in business long enough, you’ve likely had at least one sticky situation arise with a client. You may have avoided even addressing the issue in hopes that things didn’t get awkward. Or you may have agreed to do what’s necessary to keep everyone happy because it’s easier to give in then take a stand and risk offending someone. Regardless of how you handled the situation, you know FOR SURE it’s not something you ever want to repeat. In today’s blog post I’m walking you through the exact questions I use when reflecting on my own sticky situations…

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HOW TO AVOID SOUNDING LIKE EVERYONE ELSE + REACH THE CLIENTS YOU LOVE via Krista Smith at ActivateHerAwesome.com

HOW TO AVOID SOUNDING LIKE EVERYONE ELSE + REACH THE CLIENTS YOU LOVE

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Have you every noticed that when you genuinely share a personal story that people connect to you on a deeper level? One look on social media and you’ll see it in real time. I’d be willing to bet you’ve seen it in person too. You’ve talked to someone who’s shared something so real, you’ve become engrossed in the experience if the story. Audiences crave that same connection. It’s how we build trust. When you show up for real whether it be online or in person, I’d be willing to bet you want to feel that connection too. It feels good.…

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How to create custom graphics for your blog posts

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All around the interwebs lately I’ve had clients and colleagues ask me how they go about creating a custom graphic for their blog posts. Are you curious why adding an image to your blog post or on social media is a savvy online move? I’ve outlined my top five reasons here: Bigger engagement – it’s true. Your followers or users are much more inclined to engage with you when there is an image attached to your post. I’ve personally seen at least a 5x increase in engagement when I share a an image compared to sharing a text only post.…

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Five Things You May Be Missing on Your Contact Page (and How They Can Improve Your Client On-boarding Process & Bottom Line)

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One of the pages on a newly designed or redesigned website that often isn’t given as much thought as the essential about, services, or portfolio page is your contact page. The page that people land when they’re ready to reach out to you. Some web visitors will land here after spending time getting to know you either on your website or through social media or even in person. I believe there are five things that most online entrepreneurs miss out on when creating this page that can impact how you bring new clients into your process and can impact your bottom line in…

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December Treats for You – Screen Savers for your computer and mobile devices

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It’s December and for me this is a time of quiet reflection. When I pause to think about the amazing people who’ve come into my life in the past year. This year I’m grateful for the incredible women who chose me to design their online home. It’s a time of year for me to be grateful for all the goodness I’ve seen, felt, heard, and witnessed. It’s the time of year where I find myself spending extra time on Pinterest, curating inspiration for next year. In early November, I was lucky enough to reconnect with one of my best friends from…

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Introducing THE COMMUNICATION KIT!

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I want to live in a world where women entrepreneurs can communicate their needs, wants, and desires from a place of courage, truth, and integrity. Every day. Without worrying that she will hurt someone’s feelings. Without fear of disappointing someone. Without thinking about how the tone of her email might be misconstrued. Without thinking that a no might effect further referrals. Without worrying about the implications of a relationship that isn’t working for her with a client who is really well connected in her industry. I want the women entrepreneurs I know and love to stop biting the bullet and persevering anyway,…

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A Digital DNA Design for the Beautiful Monica Faux-Kota

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Today I’d like to introduce you to Monica Faux-Kota. Monica is a soul-sister. She’s equal parts intuitive, compassionate, genuine, and nurturing. Her web design journey took a little longer than most of my clients. She came to me looking for a dream site for her massage therapy practice. The certifications, courses, and creds Monica has under her belt combined with her passion for supporting women on their journey makes her speciality in empowering women to be the best they can be a perfect fit for her loving personality. One of the things I’ve come to love about working with Monica is that she never stops…

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A Digital DNA Design for the Insightful Lorena Knapp

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Today I’d like to introduce you to Lorena Knapp. Lorena is an Accountability Coach specializing in helping people identify their next steps and creating a plan of action to move forward. What would you be doing if you weren’t waiting for someday? An Accountability Coach (like Lorena!) will help you identify what’s holding you back and create a plan of action to help you move forward.  The thing I love about Lorena is that she walks the walk and talks the talk. She’s a dream chaser and helps her clients chase their own big dreams. Her upcoming group program, Big Life Accountability Support Team…

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Customizing and Personalizing your Opt-In Process using MailChimp

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Imagine this: Melanie (who happens to be your most perfect client, though neither of you know that yet!) is clicking around online. She’s searching for just what you have to offer. She spends time with your website and gets more and more drawn in as she scans through your site. She reads your last couple of blog posts and feels an instant connection with you. She’s not quite ready to buy what you’re offering yet but she’s very interested to see how your services might be exactly what she’s been searching for. She spies your newsletter sign up, is intrigued…

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A Digital DNA Design for the brilliant Michelle MacLean

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Today I’d like to introduce you to Michelle MacLean. Michelle works primarily with women who are struggling with the effects of sugar. She helps them reclaim their inner sweetness and let go of sugar for good. Her new signature service, The Sugar Shift, is an eight-week transformational program in exploring how you think and feel about your body, about food, and about sugar. By signing up to Michelle’s newsletter, you’ll receive her free primer workbook, or Module 0 of the Sugar Shift, with 4 powerful exercises to figure out if you are ready for a Sugar Shift. I adore how this site came…

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A Digital DNA Design for the Beautiful Amy Kessel

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Today I have the privilege of introducing you to Amy Kessel. She works with women who are moving into a more intentional and authentic way of living and leading. By signing up to her newsletter list, you receive her complimentary Personal Power Assessment which will help you uncover where you can tap into your own personal power. Her intuitive and intellectual ability to hone in and help you negotiate your challenges will leave you craving her compassionate touch. I adore her and her work. Let’s dive in and meet her: What’s the best way to bottom line what you do? I’m a co-conspirator, an…

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Creative Ideas for your 404 Page

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One of the pages you rarely think about is your error page. By intentionally creating a page that your web visitors will land on if they arrive on your site in error, I believe you’ll strengthen your personal brand. You’re illustrating to your clients that you’ve considered every part of the user experience when you customize your 404 error page. Google defines a 404 error as: Google discovers content by following links from one page to another. Generally, a Not Found status error (usually a 404 HTTP status code) is returned when Googlebot attempts to visit a page that doesn’t exist—either…

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