How to Manage Clients Outside of Your Inbox
Are you struggling to communicate effectively with clients who text you in reply to emails? Do you feel like you’re not getting the best out of the conversations with them? If so, then this video is for you. Learn how to get your clients to communicate in a way that’s efficient and effective for you. Make the most out of your conversations and get the answers you need quickly.
Read MoreHow to Record Yourself + Love The Results (for women over 40)
Today I’m going to show you how I create high-quality, professional-looking videos for my own projects. People often ask me how I always appear confident and polished when I’m on camera, so today I’m going to share my secrets with you. Step-by-step, I’ll show you exactly what I do to look and feel great when I’m getting on camera.
Read MoreHow to Easily Turn a PDF into a JPEG
Today, I’m here to show you a quick and easy way to quickly convert a PDF to a JPEG on your Mac computer. With just a few simple steps, you can easily turn a PDF into a JPEG in no time! So, let’s get started and see how it’s done.
Read MoreHow to Set Up Google Analytics, updated for 2023
Ready to get started with Google Analytics? In today’s video, I’m going to show you step-by-step how to install Google Analytics on your website, so you can start tracking your visitors and gaining valuable insights into how your audience engages with your website. With this data, you’ll be able to make informed decisions about your website that will help drive your income and business growth. Don’t miss out – watch the video now and get started on tracking your audience!
Read MoreHow to Update Your Copyright Date on Your Website
Start the new year off right by ensuring your website’s copyright is up to date! This week, I’m back with a tutorial to show you how to easily update the copyright dates on your website. Don’t miss out on this chance to stay up-to-date with your site’s legal info – follow my step-by-step guide now!
Read MoreHow to Migrate Your Google Analytics to GA4 a guide for women over 40
Today I’m here to walk you through the simple process of updating your Google Analytics account so you can be sure you’re getting the right data on your website. Google recently changed the way they record page views and interactions on websites, so we need to make sure we update our accounts accordingly. This quick video will show you how to do it in a few easy steps. By following this tutorial, you’ll be able to capture the correct data about your website and make sure you’re making the most of your analytics. So let’s get started!
Read MoreHow to Make Sure You Have a Steady Stream of Clients
This is the second in a series of podcast episodes designed to help you understand how your website works to send you more clients. If you want the first episode, please check it out here. If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified leads on a regular basis. In this episode, we’re going to explore how you can use email to build trust + make sales on your website. It can feel really overwhelming to understand all this tech and how it can help you grow your…
Read MoreHow to Connect Your Lead Magnet in MailerLite
In today’s post, I’m going to demonstrate just how easy it is to connect your lead magnet (or freebie) to your Convert Kit account. SO many women struggle with what to post on social media and many of them miss the opportunity to let social media do what it does best. Drive traffic. Too many women spend hours of time trying to grow their followers. The goal of your social media channels should be to guide people to your email list so that you can serve them well in their inbox and eventually invite them to work with you or…
Read MoreHow to Connect Your Lead Magnet in Convert Kit
In today’s post, I’m going to demonstrate just how easy it is to connect your lead magnet (or freebie) to your Convert Kit account. SO many women struggle with what to post on social media and many of them miss the opportunity to let social media do what it does best. Drive traffic. Too many women spend hours of time trying to grow their followers. The goal of your social media channels should be to guide people to your email list so that you can serve them well in their inbox and eventually invite them to work with you or…
Read MoreHow to Get More Clients From Your Website
This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don’t understand how websites work with Google and the other search engines. In today’s podcast episode, I’m sharing all the details so that you can get MORE leads and make MORE money using your website. Tune in and you’ll…
Read MoreHow to Plan a Successful Brand Photoshoot (Especially if You Dislike Having Your Picture Taken)
If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is your need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the same images from the same stock photo sites and you’ll find yourself getting lost in the sea of sameness. In today’s episode, I’m breaking down exactly how…
Read MoreHow to Increase Your Sales
I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in this podcast episode I’m going to explain how to increase your sales. Tune in and you’ll discover: The eye patches I love: Canadian Link HereUS Link Here The questions I typically send off to my clients: What problem were you dealing with when you…
Read MoreHow to Share a Link on Instagram
I wish I had a dollar for every time I get asked this question. So many of you struggle with understanding how to share links on Instagram. The problem arises when you try to add a link to the caption of your post and once published, you discover you can’t actually click on the link. Here’s the thing: Instagram actually doesn’t allow you to have a link in your feed posts. Why? Well first, let’s understand how Instagram makes money. Instagram makes money by serving up people ads and the longer they can keep people on the Instagram platform, the…
Read MoreHow to Add Your Brand Colors to Captions in Instagram Stories
Today I am here with a video showing you how to add your brand colors to the captions on your Instagram stories or reels. Whenever I record video for my stories, I ALWAYS record natively right in the app. So I open up Instagram, open a new story, and press record. In this video I’ve already got one minute of video saved to my story (you can tell because there are four, 15 second clips of slides at the bottom of the screen). Make sure you watch to see just how easy it is to add your brand colors!
Read MoreHow I Use Trello to Organize My Business
I’m really excited to introduce you to Trello and how I use it to increase my productivity and manage the systems and processes and workflows that I have set up for my business. Trello is a really great tool that I found about three years ago now and it really not only runs my business but also runs my life. What I love about it will remind you of Pinterest in organization. You have boards that you can add cards to, just like you’d add a pin to a Pinterest board. Here’s a video walking you through how I organize…
Read MoreWhy Email Marketing is Something You Can’t Ignore
Do you need clients or customers? If you do, then you need an email marketing provider. When I first started out in my business, I thought email marketing only for people who were selling programs for big groups or online courses. And beyond that, I thought email marketing was only for established businesses. Basically, I didn’t even give it a second thought. Now having owned and operated my brand for over ten years, I know better. Ladies, take it from me: you want to begin collecting an email list right from the get-go. The universal truth for all online businesses…
Read MoreHow to Schedule Out Your Instagram Posts in Advance for FREE Using Creator Studio
As a business owner, you’ve got a lot going on. Keeping up a regular posting schedule on social media can feel like a serious chore. But what if I told you there was a free tool that you can use to schedule your posts in advance? (Spoiler: there totally is)! In this video, I’m showing you how to take the stress out of social media by using Creator Studio to schedule your next Facebook and Instagram posts in advance.
Read MoreHow to Send a Meeting Invite in Your Email Marketing Provider
Marketing for masterclasses or other events can be a challenge. My business is all about making things easy, and so for years I’ve wanted to figure out a way for my ConvertKit email list to download all the info for my next event with the click of a button. And I’ve finally figured it out! In this video, I’m showing you how you can create a button in a marketing email that sends your clients all the calendar information for your next event.
Read MoreHow to Create a Product Mock Up Graphic
Mock up graphics are an attractive & professional way to market your products on social media. They may look fancy, but it couldn’t be easier to make them – it’ll seriously only take you a few minutes! In this video, I’m breaking down how to create a product mock up graphic in Canva that you can use to market your next offer.
Read MoreHow to Create a Carousel Instagram Post Graphic
Carousel Instagram posts have been popping up everywhere on my feed recently. They’re a great way to add a little extra interest to your marketing graphics & keep your audience engaged on your post. In this video, I’m showing you how you can use Canva to create these awesome looking carousel graphics for your next Instagram post.
Read MoreWhen Do I Need a Logo or a Website for my Online Business?
Working with women for the last ten years designing businesses and coaching them in developing their websites, I’ve watched some take off and thrive and some struggle to get traction. I’m here to tell you that it’s definitely not a logo that is preventing you from working with clients. A logo or a website won’t make you legit. And it won’t bring you customers or clients. Only YOU can do that. I’ve worked with enough new coaches, designers, consultants, and creative entrepreneurs to tell you that what your business looks like today is not what it’s going to look like…
Read MoreHow to Purchase a Script Font and Add It to Canva
I get asked this ALL the time. “I found an amazing font that I really want to use in my brand graphics. Is there a way to get it into Canva?” The answer is YES! In this video, I’m showing you my favourite script font, how you can purchase it (or any other font you like), and how you can upload it into your Canva Pro account.
Read MoreHow to Create a Form and Use It to Collect Information on Your Website
Being successful in your business means regularly communicating with & taking feedback from your audience. After all, they’re who you’re selling to! In this video, I’m showing you how to use Typeform to create an intuitive feedback form you can use on your website to hear from your clients.
Read MoreHow to Change The Success Message Color on Your ConvertKit Confirmation
Getting consistent with your branding across all your platforms and business tools is the key to ensuring your business makes an impact in the online space. Having brand colours is a great way to make your business recognizable to your audience. In this video, I’m showing you how you can change the success message color on your ConvertKit conformation to your own brand colours so you can stay consistent in your email marketing.
Read MoreHow to Automate a Sequence of Emails in Convert Kit
Email marketing is a great way to collect new leads, promote a new offer or upcoming event, or just connect with your audience regularly. And as you may know, the key to successful marketing is consistency – and a great way to ensure you’re on time with your content is by using automation tools. In this video, I’m breaking down how you can use ConvertKit to automate an email sequence so you can nail your marketing for your next offer or event.
Read MoreHow to Tag Subscribers in ConvertKit
ConvertKit is the platform I exclusively use and recommend for email marketing. It’s incredibly intuitive, and allows for a high level of specificity in reaching within your audience. One way you can achieve this specificity is by using tags to target specific kinds of subscribers. In this video, I’m showing you how you can apply tags in your ConvertKit profile so you can get clear on the messaging in your email marketing.
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