You need a logo for your coaching business? Start here by Krista Smith, ActivateHerAwesome.com

We Can All Learn a Thing or Two About Brand Identity from Amy Porterfield

Posted in

Amy’s digital footprint is EVERYTHING every female led brand wants. It’s linger-worthy, clickable, and clear. Today, we go deep into Amy’s brand to examine the importance of the logo. What we discover might surprise you!

Read More
How to Prevent or Reduce Spam on my Wordpress Website via Krista Smith@ActivateHerAwesome.com

How to Prevent or Reduce Spam on my WordPress Website

Posted in

Are you experiencing an abundance of spam comments on your websites or seeing an increase in spam coming in on your contact forms? In today’s tutorial, I’m showing you how you can reduce or prevent spam on your WordPress website.

Read More
Three ways to prepare your business for a post pandemic world by Krista Smith at ActivateHerAwesome.com

3 Ways to Thrive in a Post Pandemic Economy

Posted in

Are you ready for a post COVID-19 world? There is a growing sense out there that the businesses that are going to thrive in the economy in our post pandemic world are going to be the ones who have evolved and adapted to meet their changing market’s needs. If you’re a business owner who didn’t have a significant online presence before social distancing began, I’d be willing to bet you see just how important it is now. Of course I’m talking about an effective website that gets results. I’m also talking about your social media and email marketing strategy. Here’s…

Read More

What You Really Need to Know About Launching a Website

Posted in

I think it’s time for some truth telling. I have watched SO many woman turn themselves inside out and backwards while wrangling the words to put on their website. They agonize over colors and fonts and imagery to make it look perfect for they hit publish. (Like they’re never going to get clients if we don’t move that icon two pixels to the left!) They worry and stress and overthink every single word. Once they see the words live, they overthink them again. They ask for changes. Because it’s still not quite “it”. Then they re-read and overthink it even…

Read More
How To Use Google Analytics to Improve Your Website Traffic via Krista Smith at ActivateHerAwesome.com

How To Use Google Analytics to Improve Your Website Traffic

Posted in

Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…

Read More
How to Write Blog Posts that inspire my audience to Hire Me via Krista Smith at ActivateHerAwesome.com

How to Write Blog Posts That Inspire My Audience To Hire Me

Posted in

One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…

Read More
3 Mistakes You want to Avoid Making on Your Website via Krista Smith at ActivateHerAwesome.com

3 Mistakes You Want to Avoid Making on Your Website

Posted in

In 2019 and beyond, it’s crucial for even a new business to have a website. AND when you’re just starting out, it’s hard to invest in a full custom website + strategy. It’s even a conversation that comes up in many of my early discovery sessions with clients. Once we start talking about target audience, ICA (ideal client avatar), what your audience struggles with, what they want to learn from you, and how you’re uniquely positioned to help, it oftentimes becomes clear that instead of investing in a custom design right now, it’s more valuable for you to get something…

Read More
How to Create a Branded Signature for Your Email _ via Krista Smith at ActivateHerAwesome.com

How To Create A Branded Signature For Your Email

Posted in

In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

Read More
How to Use Reviews to Engage on Instagram _ via Krista Smith at ActivateHerAwesome.com

How to Turn Your Glowing Reviews into Likes on Instagram

Posted in

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

Read More
5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at ActivateHerAwesome.com

5 Things You Can Do To Improve Your SEO Today

Posted in

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

Read More
HOW TO WRITE AN ABOUT PAGE FOR MY WEBSITE _ via Krista Smith at ActivateHerAwesome.com

How to Write An About Page for My Website

Posted in

I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

Read More
An Insiders Look At The Top 10 Tools I Use to Run My Business _ via Krista Smith at ActivateHerAwesome.com

An Insiders Look At The Top 10 Tools I Use to Run My Business

Posted in

I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

Read More
HOW TO GET OVER YOUR FEAR OF DOING VIDEO via Krista Smith at ActivateHerAwesome.com

How To Get Over Your Fear of Doing Video

Posted in

Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

Read More
WHAT YOU SHOULD REALLY KNOW ABOUT ADDING PRICES TO YOUR WEBSITE_ via Krista Smith at ActivateHerAwesome.com

What You Should Really Know About Adding Prices to Your Website

Posted in

It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…

Read More
Introducing The Clarity Collective | An Online Community Hosted by Krista Smith, ActivateHerAwesome.com

Join me in The Clarity Collective!

Posted in

I’d love to have you join me in The Clarity Collective. It’s my free online community for coaches, creatives, and consultants who value collaboration over competition and who are looking to to build a better business online. I’m the host. Together we tackle tech, suss out strategy, and beautify your brand so that you can deliver a cohesive experience for your audience. If you want to consciously step outside of your comfort zone inside the safety of my community as a way to explore, connect, contribute, and learn, will you join me? Ask to join RIGHT HERE.

Read More
A CANDID LOOK AT HOW I HANDLE YOUR PRIVACY _ via Krista Smith at ActivateHerAwesome.com

A Candid Look at Privacy from Krista Smith

Posted in

Can you feel the energy shifting online? It’s significant and deep. And it’s an opportunity. Something is happening and I’ve been feeling it for a while. I’m sure you have too. In this world of Google and Facebook and privacy concerns, the European Union (EU) has a taken an important step in protecting your personal data as you browse and buy online. I’m sure you’ve noticed your inbox lighting up with notices of updates to privacy policies. This is a good thing. Here’s what my inbox looked like just yesterday: What’s all the hullabaloo you ask? The EU passed a law that becomes…

Read More
Are you stuck in Compare and Despair on Instagram too via Krista Smith at ActivateHerAwesome.com

Are You Stuck in Compare and Despair on Instagram too?

Posted in

I wanted to share with you what I’ve been feeling in my own heart. It’s something that I’ve witnessed my own clients and mastermind sisters struggle with too. And I want to acknowledge that I’m feeling vulnerable. I’m feeling this way because I’m speaking my truth. And I can sense my judge-y inner critic sitting up tall and taking notice. So, I’ll do what I always do when I sense her presence, I’ll let her know I’ve got this and that I’m safe. I’ll let her know that even though this may feel scary, it’s the right thing to do.…

Read More
HOW I USED A QUIZ TO CREATE A PASSIVE INCOME STREAM via Krista Smith at ActivateHerAwesome.com

How I use a Quiz to create a Passive Income Stream

Posted in

A few weeks ago I was introduced to a quiz platform that has wow’d me from the get-go. Interact is an online software tool that helps you generate leads and drive sales using quizzes. I’ve been pondering what it would be like to use a quiz to bring more of my just right clients into my world, grow my reach, and create some passive income. Since I’ve done it, I want to give you the inside scoop. I’m always hesitant to use a platform for the first time. And it’s important that I constantly try new tools so I can…

Read More
Introducing the Ultimate Guide to Developing Your Brand Personality

Introducing the Ultimate Guide to Developing Your Brand Personality

Posted in

It’s been a while and I’m not sure if you’ve noticed but I’ve taken a break from writing content for you. All that is changing today. I’ve spent a lot of the last eight months deep in transformation, figuring out how I most want to serve the incredible women I work with. If you’re anything like me, you’d really like to know how I did that. If you want to know my own secret, it was time, patience, exploration, creation, purging, building a new house, taking my business to my mastermind and upping my game, re-focussing my website to be…

Read More
Three Things you can do today to improve your website via Krista Smith at ActivateHerAwesome.com

Three Things You Can Do Today To Improve Your Website

Posted in

In the rapidly changing world of online business, your website is likely your #1 central hub for all your marketing efforts. You’re clients and customers are finding you at your online home and when that online home doesn’t feel quite like the home you want it to and you don’t have the funds for a complete re-design it’s easy to want to hide your head in the sand and pretend that you haven’t noticed it is in need of some TLC. In today’s post, I’m sharing 3 simple things you can do (totally on your own) to improve your website today.…

Read More
Discover one of my secrets to building a successful online business today at ActivateHerAwesome.com

One of the Secrets to Building a Successful Online Business

Posted in

I am so damn excited to share something with you that I’ve been working on for the last few weeks. Over the past year I’ve personally led two in-person retreats and co-led two others. I’ve watched what happens when women gather, dive deep into their businesses, reconnect with their vision, and build an intentional strategy for their business growth. I LOVE the energy at the retreats I’ve been a part of. It’s nourishing, reflective, and necessary. Other than January, how often do you honestly dedicate time to work ON your business and not in it? Today I’m sharing with you one…

Read More

10 Things You Can Do Monthly to Keep Your Online Business Flourishing

Posted in

When was the last time you really sat down with your business and gave it the love it deserves? We get so caught up in serving clients & customers, engaging on social media, and, I don’t know, the hustle that sometimes we forget to work ON our businesses instead of working in it. Today I’m sharing the 10 things that I do monthly in my business to make sure it’s flourishing. Past Client Check-in I like to take some time and check in with my recently completed clients to see how they’re making out. I’ll touch base via email (or…

Read More
3 MISTAKES YOU MIGHT BE MAKING ON YOUR BLOG THAT MIGHT BE A TOTAL TURN OFF via Krista Smith ActivateHerAwesome.com

3 Mistakes you Might be Making that May be a Total Turn Off

Posted in

In the past few weeks I’ve heard from different bosses that their lists aren’t growing. No new subscribers means your audience isn’t engaged with your message and it could even mean clients and customers won’t be able to find you. It seems like this is a common pain point with many coaches and creative entrepreneurs these days. The first thing I want you to know is that you are not alone. It’s true. (I know, right? Thank goodness!) Finding a way to connect with your audience is all about experimentation and research. You may even have been consistently blogging for quite…

Read More
How do I start my own mastermind so I can uplevel my hustle and rock being a boss via Krista Smith at ActivateHerAwesome.com

How Do I Start My Own Mastermind So I Can Up-Level My Biz & Rock Being A Boss?

Posted in

I have a hunch you’ve been hearing the phrase mastermind a lot lately. The word and its essence sounds really intriguing and you might be curious how you can get involved AND how they can help. Half of the ladies I work with don’t know what they can actually do for you and some even feel too silly to ask what they’re all about. In today’s post, I’m sharing my own personal process on how you can start your own mastermind so that you can up level your business. I want to talk about where the power is at in…

Read More
YOUR WEBSITE JUST LAUNCHED — NOW WHAT? THREE WAYS TO GENERATE REVENUE via Krista Smith at ActivateHerAwesome.com

Your Website Just Launched — NOW WHAT? Three Ways to Generate Revenue

Posted in

You’ve JUST launched your website? Congratulations. It’s a huge accomplishment to get your brand out into the world. One of my greatest privileges is to watch my client come alive as she shows off her new online home to the world. Recently I’ve noticed is a kind of vulnerability hangover once these beautiful new websites are launched. Yes, it’s a tremendous amount of work on your part to get it out there. I understand how personal it is to share who you are and what you do. The thing is, once you’ve got a beautiful new online home, it’s just…

Read More