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How To Use Google Analytics to Improve Your Website Traffic via Krista Smith at

How To Use Google Analytics to Improve Your Website Traffic

By Krista Smith / October 7, 2019

Google Analytics is a free web analytics service by Google that tracks and reports website traffic. It’s one of the best ways to measure the effectiveness of your marketing efforts and most of the women I work with have no idea how to access their analytics much less interpret them. You see, once you know where to access your website analytics you’ll be able to: measure the overall health of your website and see areas that need to be fixed or optimized find out which social media channels are sending you traffic discover what content your audience is most interested…

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How to Write Blog Posts that inspire my audience to Hire Me via Krista Smith at

How to Write Blog Posts That Inspire My Audience To Hire Me

By Krista Smith / April 3, 2019

One of the biggest things you can do for your SEO and your bottom line is to use your website for its intended purpose : Attract Your Audience. In my daily conversations with the women I work with, I know that coming up with a list of ideas to generate content is a real road block to moving you forward in your business. Today I’m sharing with you my FREE cheatsheet that comes complete with 100 different possible topics that you can write about RIGHT NOW for your audience. You can instantly get access to it right here: Set yourself…

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3 Mistakes You want to Avoid Making on Your Website via Krista Smith at

3 Mistakes You Want to Avoid Making on Your Website

By Krista Smith / March 2, 2019

In 2019 and beyond, it’s crucial for even a new business to have a website. AND when you’re just starting out, it’s hard to invest in a full custom website + strategy. It’s even a conversation that comes up in many of my early discovery sessions with clients. Once we start talking about target audience, ICA (ideal client avatar), what your audience struggles with, what they want to learn from you, and how you’re uniquely positioned to help, it oftentimes becomes clear that instead of investing in a custom design right now, it’s more valuable for you to get something…

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How to Create a Branded Signature for Your Email _ via Krista Smith at

How To Create A Branded Signature For Your Email

By Krista Smith / January 28, 2019

In today’s post I want to show you how I created the branded signature that shows up in every email I send. NOTE: I use G Suite for my email. If you use Gmail, you can also follow along using this tutorial. Before you get started, it’s important to think about WHAT you want to include. Here are some examples I saw when I looked through my own inbox: Name Job Description or Title Professional Designations Link to email Link to website Headshot Brand Icon/Logo Social Links Link to book an appointment Invitation to sign up for Newsletter Freebie/Opt-in Phone…

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How to Use Reviews to Engage on Instagram _ via Krista Smith at

How to Turn Your Glowing Reviews into Likes on Instagram

By Krista Smith / January 21, 2019

I have a client who wanted to create an Instagram graphic to showcase a glowing review she received. She had a lovely little image she pulled together in Canva that she wanted my opinion on. Once I had a peek, my designer and brand strategy hats had an opinion AND an idea. I believe we need to think less linearly when we’re thinking about our Instagram feed. We need to start using the “adding multiple images” option more instead of trying to keep everything in one, easy photo. One thing I’ve seen more recently, is that Instagram will actually show…

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5 Things You Can Do To Improve Your SEO Today _ via Krista Smith at

5 Things You Can Do To Improve Your SEO Today

By Krista Smith / December 9, 2018

SEO. Search Engine Optimization. Three little letters that define to the search engine bots what content is on each page and post of your website and which collectively work to affect your rankings or visibility in search engines. Why should you care about your images? Google does. If you do a search for your business name in Google and click on the “images” tab, you want to make sure that you and your website is showing up at the top of those images. If you’re not, you have some work to do. Don’t believe me? Go to Google and type…

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How to Write An About Page for My Website

By Krista Smith / September 11, 2018

I’m working with several clients right now who are deep into developing a successful brand strategy as we are building their websites and when it comes to their about page, they are unsure of what to add and how to make it attractive + appealing for their audience. Today’s blog post will take you step by step through how you can write an effective about page particularly for your service based business. I hope this doesn’t come as a complete surprise but your about page is actually not about you at all. (I know, right? BIG happy sigh!) The About…

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An Insiders Look At The Top 10 Tools I Use to Run My Business _ via Krista Smith at

An Insiders Look At The Top 10 Tools I Use to Run My Business

By Krista Smith / September 5, 2018

I love that I can run my business with a laptop, my iPhone, and a wireless connection. I’d love to say that I can work at the beach but the reality is that sand is not a friend to technology! I can do social media from the beach for sure — not really run my business. I get asked a lot about the tools I choose to use to run my business. Today I want to give you an insiders peek into my top ten tools I use to run my online business. G Suite – My Tool for Email,…

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How To Get Over Your Fear of Doing Video

By Krista Smith / August 28, 2018

Can you believe that August is ALMOST over? I’ve had the best summer – no big travel and lots of staycation mini moments. Today I wanted talk about a hot topic – video – and include my thoughts on why I think so many women are ambivalent to using it on social media. I’ve been having some REAL results and conversations happening on Instagram using video over the summer. I can tell you for sure that the most significant portion of my revenue since June has come directly from Instagram. I want to share my own experience in hopes that…

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What You Should Really Know About Adding Prices to Your Website

By Krista Smith / July 6, 2018

It’s just a fact; businesses revolve around the sale. This isn’t news. But as a web designer and business coach for female entrepreneurs, I find all too often my clients are hesitant to include sales information on their websites. I understand where this hesitation comes from. The women I work with are coaches, consultants and creatives. And we creative entrepreneurs see our businesses not only as our income, but as our craft. We want our clients to respect the integrity of the our work beyond the integrity of the price tag. Today, I want to talk about why publishing prices…

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