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A Digital DNA Design for the Beautiful Amy Kessel

Today I have the privilege of introducing you to Amy Kessel.

Amy-KesselShe works with women who are moving into a more intentional and authentic way of living and leading. By signing up to her newsletter list, you receive her complimentary Personal Power Assessment which will help you uncover where you can tap into your own personal power. Her intuitive and intellectual ability to hone in and help you negotiate your challenges will leave you craving her compassionate touch. I adore her and her work.

Let’s dive in and meet her:

What’s the best way to bottom line what you do?

I’m a co-conspirator, an ally and a muse for women committed to living, loving and leading with integrity and heart. Call me an empowerment whisperer.

Let’s pretend we just met on the sidewalk and both of us are free for the afternoon [yes!]. Where would you suggest we go for our first in-real-life conversation?

That’s easy — let’s head to the beach. Toes in the sand, waves crashing and sun on our skin is the set-up I love best for the kind of connection that leaves us each feeling refreshed, satisfied and seen. In the winter months I might suggest we head to a cafe whose owner waits on us and where the playlist includes Edith Piaf and Billie Holliday. And where we order wine even if it’s the middle of the afternoon.

How do you describe your work?

I work with women both one to one and in small groups, drawing out what’s challenging in order to expose the factors that are keeping them from what they say they want. I also reflect back their innate gifts, their core values and the truth they’re here to speak. And I remind them how the world is hungry for their unique contribution as women and as leaders. Dream job!

What’s the one thing you wish everyone understood about what you do?

I believe we all have superpowers, and mine is my listening. I can hear waaaaaaay below the surface, to what you’d say if you gave yourself full permission. I wish everyone understood how incredible powerful it is to feel heard, without judgment and without expectation. I am deeply honored to share this gift. This simple gift transforms the playing field entirely.

What’s your favourite place to hangout online right now? Why?

I’m a bit embarrassed to say it’s Facebook. Not that it’s my favorite landing place, but it’s where I find the links that lead to news, inspiration, knowledge, touching stories and, of course, connection.

Close your eyes and think back to your old website. What do you remember?

I remember a freshly minted entrepreneur trying to reach my Right People through words, imagery and a sense of spaciousness. I wanted my rootedness to come through, so I chose a nature-based theme and color scheme. I had an aversion to slickster-ism, so stayed away from ads and pop-ups and anything that remotely resembled a bell or whistle. My website was more of a brochure than anything else; I asked little of it, and it provided the bare minimum. A nice place to land, but not much more than that.

How is your new website iteration reflective of the work you do?

It’s clear and direct — like I am. I connect best with women who take the work of looking within seriously, and who are already committed to living and leading with integrity. My website is an invitation to sit down with me, to reflect on powerful questions, and to be inspired to instigate some meaningful change in their lives. There’s nothing extra on the site, nothing to distract us from the importance of living this one life fully empowered.

What kinds of compliments have you received about your new web design?

Tons! People have used the word “adore” alot. They love how clean it is, how spacious, how warm without being gooey. They love the simplicity, and the fact that my photos and language are so “real”. I have had an uptick in newsletter subscribes as well as initial sessions; these are probably the best compliments of all.

What’s one thing you discovered about web strategy/web design/personal branding/technology from working with Krista?

I learned how important consistency in branding is to creating an invitation people can say Yes to. This is reflected in the phrases we use, the offers we make, the colors we choose on our websites, the whole shebang. While I’m still mildly allergic to the concept of personal branding, I understand how important it is for my tribe to identify with me online, and that branding enables me to show up in an accessible and recognizable way.

What do you now know for sure?

This is a great question, clearly written by a fabulous coach :). What I’m sure of is that deep down we each know what’s truly ours to do. And that our work is figuring out how to make the doing of it a joyful, life-filling, heart-opening success. I’m here to coax the whispers into words, so that my clients can name what they’ve come to do and figure out the next step, and the next, and the next. In order for me to do my work, I need the world to see who I am and what I do — hence the huge importance of an online presence that conveys just that.

Here’s a screenshot of Amy’s new online home: 2014-06-30 16-02-57

You can visit her site in person here.

I hope you’ve enjoyed getting to know Amy. In the comments, both Amy and I would love to hear your thoughts — on personal power, on her new design, or on her work!


Krista Smith

If you are a woman over 40 who owns a small business, you understand how important it is to have your website, social media, and email marketing working for you while you sleep. I'm Krista Smith. Here at Activate Her Awesome, I have a proven framework that I use to develop websites and marketing plans that work so you can attract new leads and increase your sales.


  1. Brenda on July 2, 2014 at 2:54 am

    Thank you for sharing this beautifully inspiring interview. As a new entrepreneur, hearing wisdom shine through that offers us your unique gift helps me feel my way into this ‘solo’ world that doesn’t feel so solo with articles like this. :) Many blessings to you both!

    • Krista on July 2, 2014 at 12:38 pm

      Thanks so much for your kind words, Brenda! It’s amazing how vast entrepreneurship can seem but in reality making great online and in person connections can help you not feel so solo :) xo, K

  2. Shari Teigman on July 2, 2014 at 3:44 pm

    I am blessed to call Amy my coach and this interview is just perfect. The new website feels like a hug from Amy and is so exactly what working with her feels like it’s uncanny. Kudos to you both on such an amazing authentic collaboration!

    • Krista on July 17, 2014 at 2:00 pm

      Thanks for the kind words, Shari!

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