Life is Too Short for Procrastination,
Loneliness, Frustration & Bewilderment

Get a Website That Works

Want Your Own Library of Professional Business Resources

Without Having to Hire an Expensive Designer or Outsource to a VA?

 Struggling with your online business?
Not sure what to prioritize?

Her Launch Lab might be just the thing you need in order to move forward.

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Activate your brand essence here.

Let's chat and get you a quote on a fully custom website, designed for you.

This is Krista Smith,

I'm Krista Smith. I'm a WordPress Designer & Brand Strategist for coaches, creatives, and consultants.

I help female led brands create clarity in their online strategy so that their websites actually work for them. 

My process will help you highlight your gifts, attract your ideal client, create services that sell, and code happiness right into your business model.

What you do and what makes you awesome need to be clear and declared online. So find your awesome, show your people, love your website and adore your work.


  • I Inspire Women With Passion-Fueled Ideas

    My mission is to inspire confidence and clarity in every woman with a passion-fueled idea.

  • ActivateHerAwesome Solutions

    I offer solutions that expand those ideas into an online business with systems, strategy, and success.

  • Krista Smith,

    I'm Krista and I want to make sure your website invites cohesion; with visual, verbal, and visceral elements that your audience will love.

just for you


How to remove the background of a photo without using Photoshop via Krista Smith at

How to Easily Remove the Background of a Photo

There are many reasons why you'd want to remove the background of a photo and before this easy method existed, you needed ...
How to Easily Crop a Photo into a Circle - a video tutorial from Krista Smith

How to Easily Crop a Photo into a Circle

In today's tutorial, I show you how you can use my favorite design tool for non-designers, to easily crop any photo ...
You need a logo for your coaching business? Start here by Krista Smith,

We Can All Learn a Thing or Two About Brand Identity from Amy Porterfield

One of the first questions I ask my website clients when we begin to tease out the visual vibe for their own ...