I use StoryBrand to Help Women Over 40, 50, and 60 With Marketing and Sales.

It's time to grow your business.

Welcome to Activate Her Awesome with Krista Smith

I use StoryBrand to Help Women Over 40, 50, and 60 With Marketing and Sales.

It's time to grow your business.

Attract New Leads

Elevate Your Marketing

Increase Your Sales

Most women hire me after finding my content on Instagram.

  • You struggle with the pressure to present everything perfectly before feeling ready to share your ideas with the world. This perfectionism stalls your progress and leads to so many missed opportunities.
  • You're frustrated with the amount of time you feel you need to dedicate to social media or you're getting minimal likes or engagement.
  • You overwhelmed by the constant evolution of digital tools and platforms. This tech overwhelm can make you feel left behind, especially when you're the one solely responsible for managing your small business's social media.

Here's what I know:

You don't need someone 20 years younger to help you figure things out. You need a patient teacher who consistently can break down concepts in digestible bits so that no matter how technically challenged you feel, you can take action.

  • You need validation for your ideas, accountability in taking the steps necessary to grow your business, a strategy customized for your audience, and the confidence to know you're doing it right.

Are you tired of watching from the sidelines as your competitors claim the spotlight?

I get it. Let's fix that.

Get Real Results with Marketing and Sales and Krista Smith at ActivateHerAwesome.com@3x

Make The Most of Your Marketing Dollars

My process will give you the sound bites you need to show up
confidently on every marketing channel - from social media to your website.

Are you ready to use a proven framework and get a website that works? It'll help you:

Save Time

Savvy business owners understand time is precious. Save time by letting me get you farther, faster.

Increase Sales

A clear & strategic sales and marketing plan will help your audience understand why you’re the best solution to their problem.

Be Hassle Free

I’ll be with you every step of the way to show you how to avoid all the headaches and make it easy.

About Krista Smith, ActivateHerAwesome.com

I'm Krista Smith.

I am certified by StoryBrand to help you implement their proven framework.

I've been building websites and helping women grow their businesses online for over fourteen years and I've watched businesses come and go. I can tell you for sure: words matter.

Websites, social media accounts, sales funnels, and effective digital marketing aren't always about bells & whistles or jumping on the latest trend. They’re about clearly positioning your offer as the solution to a problem.

Are you guilty of using too many words to describe what you sell?

If so, chances are that your lack of clear messaging is causing your audience to not engage with you on social media at all or leave your website prematurely before.

Getting your messaging right and knowing how to use them will give you the keys you need to grow your audience AND boost your revenue. Whether you need a quick side step or a complete overhaul, it's time to make it happen.

Services | What We Do



Custom Websites Start at $10,000 for Wordpress



Social Media retainers starting at $1500/month
Including Caption Writing, Posting + Strategy



Messaging packages starting at $1500



Courses for emerging entrepreneurs starting at $37



Complete sales funnel packages starting at $1500



Business coaching packages starting at $2500


Get a Starter Website with Krista Smith at ActivateHerAwesome.com


Don't need a custom site? Get a starter site starting at $2500



Complete brand identity packages starting at $3500


Digital Course? Passive Income?

Have a digital course or passive income product you want to create? With a degree in education, I can help you develop your content and launch your idea. Starting at $1500

Are you ready to clarify your messaging and get a sales strategy that works?

Here's how we do it:


We'll answer all your questions and we'll make sure we’re a good fit.


We build you a custom marketing solution based on your unique needs.


Watch your sales soar as clients + customers respond to your clear messaging.

Accolades and Client ❤️

proud to have worked with the following brands